There are all kinds of different ways that you can bring traffic to your website. Some of these methods are relatively simple to use, while others are complex and make your head hurt as you try to figure out exactly what it is you need to do. What if we told you the best traffic techniques you will ever use involved word of mouth?
In reality, you probably shouldn’t be too shocked, since word of mouth has always been a powerful tool for brick and mortar businesses. The same applies to online businesses. Don’t be confused by thinking that word of mouth means you need to be standing across from a person vocalizing. Word of mouth comes in many forms of written communication. In fact, the most successful sites have used word of mouth to bring millions of targeted visitors to their site.
So how do you make word of mouth work for you online? It’s really not that complicated at all. Consider all the tools you have available to you where you speak to others online.
That’s just the top five ways to communicate your message and enjoy the benefits of word of mouth. You tell someone something, they share it with their friends, and they share it with their friends, and suddenly your word of mouth exposure has grown exponentially.
Blogs are especially helpful if you post to your blog on a daily basis and engage your followers. YouTube is considered the number one way to share a message. People love to connect with another person so make sure that you include yourself or another human in the video.
Now don’t confuse this method with creating an advertisement and putting it out there over and over in hopes that it will get to enjoy ‘word of mouth.’ This has to be much more subtle. This needs to come across in a manner that engages your followers but isn’t trying to directly sell them anything – that’s for later once they make it to your website.
Therefore, it’s also great if the message starts from a happy customer who has something good to say about your website. It’s also a great way to offer contests or give always that are likely to enjoy word of mouth.
Think outside the box on how you incorporate word of mouth into your traffic generation techniques. Just remember that the quickest way to build the most traffic is using ‘word of mouth’ techniques.