What Is PPC

What Is PPC, CPC & Paid Search Marketing?

Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

Some people also refer to paid search as SEM, through here at Search Engine Land, we consider SEM (search engine marketing) to be an umbrella term that encompasses both paid search and SEO (search engine optimization).

Advice For Newbies

New to paid search ads? Don’t worry! Search Engine Land has the perfect series for you: PPC Academy. This special column began in 2010 and provides a different installment each week to bring you up to speed on paid search. Another starting place is Google’s “Insider’s Guide To AdWords,” which you’ll find here in PDF format. AdWords is by many measures the most popular paid search platform used by search marketers, so the guide offers a useful introduction.

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What is PPC?

What is PPC ?

PPC stands for “pay per click”. Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is “clicked”, not each time their ad is displayed.

Advertisers typically setup ppc on a PPC network and define how much they are willing to spend for each click-through that they receive.

Advertisers select keywords, keyword phrases, keyword groups, or categories in which they want their advertisements to appear.

Advertisers willing to spend the most money for a relevant advertisement will generally be listed first. *Google’s PPC ranking system assesses CPC (cost per click), ad relevance, click through rate, and daily budget, so the order on which the ads appear is based on a number of factors.

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What is Pay Per Click?

What is Pay Per Click Advertising?

A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’

When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.

In a way, PPC advertising works like a silent auction. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. When a web user types a search query into the field of a search engine that matches the advertiser’s keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page.

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How PPC Marketing Works

There is a big difference between pay per click marketing and SEO. Neither of these sections are intended to be a complete how to guide, but are designed just to give you a brief intro into both topics.

What is PPC?

Pay per click ads usually appear in a colored box on search results pages and are separated from the regular search results on most major search engines and portals. Some portals (such as Ask Jeeves and AOL) are not clearly separating the ads from the regular search results. Many of the larger PPC networks have many search partners and broad sweeping contextual advertising networks.

Who Owns the Largest PPC Networks?

This is a rough estimate, but between 10% and 30% of purchases which originate from search come from pay per click ads. Currently Google AdWords and Overture are the two largest pay per click search engines.

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Pay Per Click Advertising

This is a background piece teaching folks about pay per click advertising (PPC). It’s also an opportunity for you to learn a bit about Portent’s pay per click management style. If you’re looking for help managing your pay per click campaign, please call us at 206.575.3740 or visit our Pay Per Click advertising services page.

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay per click advertising, and some general strategies and provide an example of what to do, and what not to do.

What is Pay Per Click Advertising?

Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.

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What is PPC (pay-per-click)?

PPC stands for Pay Per Click and means you are paying for traffic. On Google, which is currently the main provider of this medium (Facebook is hot on their tail), they are also called Sponsored ads and are managed on the platform referred to as ‘Google AdWords’

When to use PPC

Why would you need this? Well, say you have a new website and you don’t think anyone is visiting it. You have an idea about SEO but know that takes time. You want traffic now! Well in an era of instant gratification you can have it.

Where are these PPC ads? Well, there are two places you will find them – very broadly speaking. We can talk about Search first. I’m writing this, it’s my decision. Go to Google and search for…. ‘cheap mortgage rates’

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What Is PPC?

Pay per click (PPC) is a Web-based advertising model typically used in advertising networks, search engines and content websites like blogs, where a payment is only made by advertisers when someone actually clicks on an ad to visit the website of the advertisers.

Generally, PPC advertisers have to bid on keyword phrases that are pertinent to their target market. Once a user keys in a keyword query that matches a keyword list of the advertiser or check out a webpage that has relevant content, the advertisement of the PPC advertiser may be exhibited.

Such advertisements are called sponsored ads or sponsored links. These ads may be displayed above or adjacent to the organic results on major search engine pages or simply anywhere a blogger or webmaster selects on a Web content page.

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What is a PPC Bid?

The dollar amount a company allots to pay per click advertising is known as Pay Per Click (PPC) bids. Bid prices vary depending on the company’s advertising budget and the time the company plans to use paid inclusion. Other deciding factors are the keyword popularity and competition from other advertisers. The more popular the targeted keywords, the higher the PPC bid needs to be to secure the space on the search engine pages.

PPC bids pay for the advertisements that many people see on a search engine results page, generally at the top or on the side, and are separate from natural results. Natural results are websites that rank through search engine optimization techniques. The ads that PPC bids pay for are generally called sponsored links or sponsored ads, and appear when the certain keyword that the PPC bid purchased is entered into the search query.

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What is PPC?

At PayPerClickManager.net, we can further assist a client with the complexity of building and managing an online advertising account. This has allowed organizations without marketing expertise to reach an online global audience; as the challenge of creating and securing a unique and resonant web presence has become more difficult than ever. For this reason, companies and manufacturers are seeking out partners with the expertise that can assist them with their crucial web initiatives.

PayPerClickManager.net can develop key-terms that will trigger an advertisers ads and a monetary bid that the advertiser should pay-per-click, on either Sponsored Links and/or Content Network. The ordering of the Sponsored Links depends on the Manager’s bids (PPC) and the Quality Score of the ads being shown within a given search. The Content Network is used to display an advertiser’s ad on websites that are not search engines and show them based upon the list of keywords being used.

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What is PPC marketing?

Search engines such as Google, Bing and Yahoo allow users to find what they are looking for online. PPC marketing, also known as pay-per-click or cost-per-click marketing, harnesses the searches that take place on search engines to deliver relevant traffic to advertisers’ websites.

Advertisers are able to bid on relevant search queries (keywords) in order to display their advert within the search results, but they only pay the search engines when a user clicks on their advert. Put simply, PPC offers the ability to display your advert at the exact moment that potential customers are searching for your product.

Google AdWords and Microsoft adCenter (recently allied with Yahoo! Search Marketing) are the largest platforms for running PPC marketing campaigns.

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