What SEO Features Should Your E-Commerce Software Offer?
When first completing an SEO audit or building a new e-commerce website, there are several key steps that can set up the website for success. This includes the verification of the website through Google and Bing Webmaster Tool. These platforms allow you to see crawl errors, update SEO settings for your website, and more.
Another key feature you’ll need is the ability to setup Google Analytics or another traffic analytic tracking service. Google Analytics offers e-commerce tracking support that can display extensive information about user’s shopping behavior. To setup e-commerce tracking, your shopping cart will need to be able to pass specific data to Google Analytics via the order thank you page.
Once this is complete, it’s time to set up a dynamic XML sitemap. If your e-commerce platform can create an instantly updated XML sitemap, setup and maintenance of the sitemap will be much easier. E-commerce sitemaps must be updated regularly, as products are often removed, edited, or added to the site. Once the sitemap is set up on the site (usually located at yoursite.com/sitemap.xml), it can be submitted to Google and Bing Webmaster Tools, as well as other search engines, such as Ask and Baidu (China’s largest search engine).
An Introduction to SEO
SEO is hot. Thanks to fierce competition between websites it’s become more important than ever for online success. But what exactly is SEO? Which approaches are recommended and which tactics should be avoided? In the following weeks we’ll find an answer to these questions. Today we start this Tuts+ Session with an introduction to SEO.
SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. Naturally, this is easier said than done…
Black-hat SEO on the other hand, uses techniques that are disapproved of by the search engines. Websites that employ these techniques can suffer a ranking penalty; worst case scenario being complete removal from the index. For some examples of black-hat SEO, take a look at DesignHammer’s 17 Black Hat SEO Techniques to Avoid.
Use SEO keyword synonyms in website content, Cutts says
How many keywords should website content include to make a site SEO-friendly? Content creation can be a complex practice if it’s not done correctly or efficiently. Businesses trying to break into effective content marketing – and figure out how to create searchable blog posts without stringing together keywords – are in luck: Google’s distinguished search engineer Matt Cutts recently answers one professional’s question about synonyms in search. As always, his insight provides viewers with tips they can use to improve their own content programs.
Recently, a viewer asked Cutts about using interchangeable keywords. The person wondered if Google’s algorithms understand synonyms, and if campaigns should try and use a variety of related terms or focus on one keyword.
Cutts advised in the video that the website owner should use both keywords and their synonyms in branded content as long as the final posts and pages don’t sound artificial or spammy. He also spoke about Google’s Synonyms Team – a group of people dedicated to analyzing terms that are similar. Cutts explains that effective use of a phrase and its synonym helps brands rank higher for both terms without becoming classified as spam. He stresses that sounding stilted is unfavorable, no matter the situation, so using a variety of keywords that sound natural is the best route to take.
SEO Audit and Website Review
If you have been doing SEO yourself, or hired someone else to do link building or optimization and are having some doubts about what has been done, this full website SEO audit is for you. All the on page factors that can help or hurt your search results will be analyzed, making sure your site meets Google’s Webmaster Guidelines. We will check to see if the links you thought you were getting actually exist and report on the quality of your site’s incoming link profile. Useful, actionable recommendations will be made on everything from site structure and navigation to “next steps” for future improvements in your inbound marketing strategy and SEO efforts.
A Roadmap to Better Search Engine Rankings
This is not one of those automatic and humorously inaccurate
“type in your website and we’ll tell you a bunch of things that don’t mean much” free SEO analysis tools you may have tried. Those are OK for checking some of the basic technical things, but will often give false warnings to scare you into hiring the provider of the “free” analysis. Ker Communications will perform a thorough SEO Audit of your website and provide a full report with detailed explanations and actionable information.
8 Tips for Choosing an SEO Friendly CMS for Your Website
A content management system is essentially software that will lie out different aspects of the content on a website. Whether it be the layout and format, indexing, search functions, or simply creating a publishing schedule, CMS software makes it easy to stay in control of every aspect of your site.
Unfortunately for the busy website owners, there are many different types and brands of CMS software available, which makes the decision rough. The first thing that a Webmaster should do is determine where he/she needs the most help (formatting, scheduling, optimizing, etc.) and compare features. Then come the SEO considerations.
One thing that is important to consider when it comes to CMS software are the SEO features. There are many different aspects to CMS so many companies forget to put a focus on SEO. However, there are quite a few different ways to make sure you’re getting something that will help you rank well on a Google SERP.
SEO Success Tips For Small Business
Success with search engine optimization can seem elusive, but success does exist. Working towards that success is more crucial today than when Google, Yahoo, and MSN Search – now known as Bing – were first introduced. The secret to SEO enhancing your site – and your business – is to schedule regular checks and implementation over time. The most effective improvements usually occur from several changes over time, instead of the one silver bullet. Here are a few tips to strengthen the effectiveness of an optimization program.
I wrote a great way to start developing a keyword list in How to Optimize Search Engine Traffic on a Time Budget. A web analytics solution can take that list further through reporting which website pages are receiving organic search traffic. Use tools that allow you to click on landing page to view a page alongside the data. Also, some search patterns take a long timeframe to develop. So review data over different time periods (30 days, 60 days, 90 days, etc.) to determine hard to spot trends and patterns.
Keyword details can be a challenge in Google Analytics – Organic traffic is usually reported by keywords, but in 2011 Google encrypted data for users who arrive to a tagged site while logged into a Google account (Gmail, Google Docs). So your reports would display a “not provided” phrase for those visits instead of the keyword used.
NYC seo companies and nyc seo services
NYC is an extremely competitive market, and that means if you’re trying to rank high – you need to align yourself with where Google is today, and where Google will be in the future. If you’re looking for other sources of revenue, then getting your business listed at the top of Google should be your first priority.
Your position in Google matters, don’t let anyone tell you otherwise. If you aren’t the in the top 3, then you’re barely getting any notice/traffic from your potential consumer. Simply trying to find short-term results using unethical, and inorganic methods will only hurt your business, especially if you’re in a competitive niche like NYC and looking for top rated NYC SEO Services.
Pay when you rank. We’re one of the few firms in USA that stand behind their work, and are willing to get paid only once you rank. This is an industry defying pricing program we offer all of our potential clients. No other NYC SEO firm does this. Other firms expect you to “trust,” them to deliver and if they don’t – it’s not their fault.
10 Website Quality Indicators That Can Sink Your SEO Battleship
How can a site with great content, links, and traffic suddenly wake up and find itself in proverbial hot Google water. Easy! Because, despite what you may have heard or read, content marketing isn’t the new SEO.
Great SEO is as much about great technical awesomeness, onsite fortitude, and understanding how easy not having a knowledgeable watchman can destroy your site is as it always was. SEO has become increasingly complex, the Jenga puzzle more dependent on the layers beneath than it ever was before.
Yes, in the wake of Google’s Panda and Penguin updates, you must have amazing original, unique, and well-written content and natural appearing backlink structures. It still isn’t enough.If you aren’t paying attention, poor website quality indicators can torpedo your website. You’ll watch in horror as your site quickly starts taking on SEO water – in the form of lost Google rankings – and eventually your battleship (and traffic) will sink to into the abyss.
Powerful Free SEO Tools: Firebug For Mozilla Firefox
We all know that if you want your website to perform well online – meaning top rankings and qualified traffic that converts – you need great content. That’s the start. However, there are many technical aspects of a website that could be causing issues without you knowing, resulting in lower rankings and missed client opportunities.
Luckily, there exist specific web development and search engine optimization (SEO) tools that can help us analyze a website, discover and fix issues, and try out changes. One such powerful, free SEO tool is Firebug: a plugin for the Mozilla Firefox Internet browser:
Something I really like about this plugin is that it allows you to learn more about HTML and CSS in a risk-free, playful environment: when viewing a website, just open Firebug and click on any element of the site that you’d like to change or want to know the code of. Firebug will show you exactly which code and rules apply to that element. You can then just edit the code and see the change take place immediately.
Show Off Your Site With Proper SEO Content
SEO tweaks the design and content of your site to improve its search engine rankings. This is also a profitable business area. There are some people who believe that SEO work is inaccessible for non-professionals. Don’t listen to that!
Write your articles around certain keywords to help with search engine optimization. Using keywords that relate to your products will help search engines find your articles. In turn, your readers will find your articles more easily. As a rule of thumb, your keyword should appear in the title, the summary, and about four or five times in the main body.