Need Help Marketing Online? Use These Video Marketing Tips
Do you do business on the Internet? Do you want new, fresh ideas about marketing? If you are, video marketing may be for you. You will reach out to a wider audience and keep your existing customers interested by creating some quality videos. Continue reading to learn more information.
Utilize how-to videos. Create a complete video that contains all necessary information. Viewers don’t like it when they start watching something, only to be told that they have to go elsewhere for the “rest of the story”. If you put out a good guide, people will buy your other products and services when they need them.
Be unique. Take pains to make your video different from all others. Your marketing efforts won’t be as successful if you’re simply creating the same videos as everyone else. You need to set your self apart form your competitors. Look for ideas from others in your niche, or perhaps you might draw inspiration through your customers.
Practical Online Video Marketing
Did you know online videos about your business increases physical store visits by 30% and actual purchases by 24%? Fellow business owner, within the next five years, online video spending will account for more than 1/3rd of all online advertising.
The time to take advantage of online video marketing is yesterday. If you haven’t taken advantage of online videos in your business model, don’t miss out. The time is now. Even if you have a limited budget and no technical expertise, you will see quick results from online video marketing in your business.
The Importance of Online Video Advertising
Any web user is familiar with the ubiquitous presence of online video advertisements. We see them on almost every website we visit, but are often unaware of the effect they have on our own purchasing behaviors.
With billions of dollars spent every year on online video advertising – almost one-third of that amount spent advertising consumer packaged goods alone – these advertisers must be seeing results. But do these video ads actually make an impression on us? While we generally ignore these advertisements, they affect us to a surprising degree, if only on a subconscious level.
A study from online video technology provider Videology reveals that online video advertisements for consumer packaged goods do in fact make a significant impact on consumer purchasing behavior. In the study, a food product with health benefits was promoted through online video ads, targeting women aged 35-44 with children who were interested in health, diet, and fitness, and who had purchased similar products in the past. The researchers then compared the purchasing behavior of those exposed to the advertisements to a control group that hadn’t been exposed to the ads.
How To Master Online Video Marketing?
It’s obvious by now that video marketing is on the rise, and several studies have found that blogs and sites with video capture more viewers for longer. YouTube is now the second largest search engine with 72 hours of video uploaded every minute.
Funny how brands with the same owner are dominating, huh? Consumers love video, because it’s more interactive, personable, and engaging than text content, which means you need to learn how to master video marketing successfully. How do you do that?
Distilled has created a video marketing guide to help you do just that. So how do you excel with video? As a sneak peek to Distilled’s guide, here are the key components to a strong video marketing campaign.
The Critical First Step to Online Video Success
But what type of video should we be producing?
Online video is different to traditional broadcast TV advertising because ultimately we want people to come looking for us rather than blaring our message at them whilst they watch something else.
Obviously this means creativity is everything right? Well yes and no. Creativity plays an enormous part in online video marketing as it does with any form of communication but it’s certainly not everything. People go looking for all sorts of online content, across a very broad range of channels.
The first and most important thing we need to do is to clearly define what the ultimate goal and purpose of the video is. If the video could only achieve one thing, what would that one thing be? The answer should tell us what stage of the customer lifecycle our audience is in and therefore what types of video content we should look to produce.
Video Marketing in the Cloud? Don’t Forget About Your Data!
Not too long ago, a good friend of mine started Blue Saki Online, a small development shop focused primarily on analysis, application design, and development. They offer an exciting new way to engage customers with highly interactive applications that can be easily integrated (or added) to any website. I quickly decided I wanted to be a part of this departure from traditional web application development, and became a partner.
Today, many organizations are questioning the transition of their applications to the cloud so I thought it would be timely to write about our experience at Blue Saki Online and more specifically, how the cloud helped our team cut down on development and operational costs, enabled faster deployment and improved reliability for mission-critical applications like our online video marketing platform, AMANDA.
Unlike a majority of organizations, we’re used to moving applications to the cloud. It’s what we do, so it came as no surprise that we were commissioned to migrate AMANDA from a traditional data center to the cloud. While getting in the cloud was a breeze, our main struggle turned out to be the cost of the additional database servers and the on-going maintenance needed to configure and support a MySQL environment. We estimated it would cost us an additional $300 per month.
Earn Cash Online – The Truth About Video Marketing
Want to capture “LAZER TARGET” leads to grow your business? Have you been investing your time and resources on different kinds of online marketing strategies yet none of them seems to give you high conversion to reciprocate your efforts? This family is indeed a challenge that most online marketers face. Especially if you’re running a small business, building your LAZER TARGET email list is very crucial to earn cash online. Now if your company is on a stand-still and you need to capture leads that’d convert, let me give you a suggestion on how to do just that.
Video Marketing! Since I feel very strongly about helping small business owners grow their business and earn cash online, I’ve written this article about video marketing. Family I know for a fact that if you want to multiply your efforts and boost you sales conversion, video marketing can do the job for you! Here’s why…
Improving Your Online Reputation Using Video Marketing
There are two emerging fields in online marketing: video marketing and online reputation management. These two fields are so powerful when utilized correctly by business owners that the combination of the two can result in an overpowering brand dominance that few businesses are currently achieving.
This article will examine how video marketing in combination with a robust online reputation management campaign can literally skyrocket the bottom line for almost any business.
What Is Online Reputation Management?
To make sure that you have a solid understanding of these two powerful marketing methods, let’s first examine online reputation management. Public relations companies have been around since before the newspaper was invented. Businesses have learned, through trial and error, that their reputation has a huge influence on the success of their business.
Online Video Trends: Video Up 12% with B2B Marketers
Content Marketing Institute (CMI) recently published its third annual B2B Content Marketing Benchmarks, Budgets and Trends report. In a joint effort with MarketingProfs, the survey questioned over 1,400 respondents in the B2B marketing space about the ways they use content within their organizations.
The results of the report fall very much in line with other recent studies that have listed online video as a top investment for marketing organizations this year. Here are some of the key takeaways.
Online video trends show that video is BLOWING UP
Video now ranks sixth on the list of most popular B2B content marketing tactics, just behind social media, on-site articles, eNewsletters, blogs and case studies. This puts video in the upper echelon of content tools, as the report notes that most organizations utilize an average of 12 different tactics for content marketing these days.
How To Measure Online Video Marketing ROI
Knowing that your online video marketing campaigns are actually achieving the results you had hoped for is an important factor when it comes to the effectiveness of it. Knowing how to measure how successful they are means being able to calculate your return on investment, known as ROI. This sounds pretty easy to do, but in fact it is not as simple as it first appears.
There are five basic ways of measuring ROI, the first being able to identify just what it you want to accomplish through your video and then see if this is indeed happening or not. The way to do this is pretty obvious as you need to know what audience you are targeting and what message you are trying to put across to them.
Once you have identified your objectives through your method of communication, you will be able to determine the returns that you are likely to get through the use of video marketing on your website. One example of calculating whether your message is achieving its goal is to see if it is saving your customers money on things that they are being shown.