Twitter Analytics

Fruji Provides Analytics on Your Twitter Followers

If you want to know more about your followers on Twitter and how influential they might be consider using Fruji, a webapp that gives extensive analytics on your followers.

Basic analytics are free but if you spring for the premium or pro packages you’ll get additional information such as identifying new followers, spam followers, and find out what users have unfollowed you. They also track your mentions and follower demographics such as timezones and languages spoken.

You’ll need to give Fruji read permission of your Twitter account and your email address, but the webapp doesn’t try to access any additional privileges. As you can tell from the screenshot I’m not a heavy Twitter user so I’d have no interest in any of the premium packages, but if tracking social media penetration is important to your business it might be another weapon in your arsenal.

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Six Free Tools For Twitter Analytics

Social Media is still emerging and there are debates about its value and ROI. Most businesses are putting a lot of efforts on it as a channel to acquire quality traffic to their websites, and increase sentiment and passion, which I consider branding. Here are six free tools to look at your twitter analytics.

If your business is dependent on social media, you need to audit your effort once in a while and find out how well you are doing this can be a scary and misleading depending on your business objectives.

If you want to audit yourself or see the trends on twitter, here are six great and free twitter analytics tools.

Topsy helps you see the trends for mentions and compares up to three domain names, twitter users, or keywords. This is a great tool to compare mentions on your account versus your competitors. You can also see the actual mentions below the chart in tabbed format or on a separate page by clicking on the chart.

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SEOmoz Acquires Twitter Analytics Company Followerwonk

Search and social optimization software firm SEOmoz has purchased Followerwonk, a Twitter search, discovery, and analysis company. Starting today, Followerwonk is fully integrated and available to SEOmoz Pro members.

Followerwonk allows users to search Twitter bios and sort, filter and export data, among other functions. Marketers can compare Twitter users side-by-side and see a visual representation of the overlap in the followers, to learn more about the potential effect of retweets, for example. Analyze Followers shares user insights including geographic concentrations, influence score distribution, gender, and a number of metrics such as tweet recency and tweet quantity.

The acquisition actually took place back in June, though SEOmoz founder Rand Fishkin has had his eye on Followerwonk for a while now. This announcement comes as their integration is complete and they’ve upgraded Followerwonk’s infrastructure to support the influx of new users.

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Social analytics firm PeopleBrowsr wins temporary order against Twitter

Social media analytics service PeopleBrowsr said it has won a temporary restraining order in a California court against Twitter’s decision to end its four-year old arrangement to supply data to the company.

PeopleBrowsr said late Wednesday in a blog post that the Superior Court of San Francisco had issued a temporary restraining order compelling Twitter to provide full access to Twitter’s “Firehose” of Twitter messages. In a declaration, a copy of which was linked to by PeopleBrowsr, the company’s founder and CEO, John David Rich, stated that Twitter intended to terminate PeopleBrowsr’s access to the Firehose on Nov. 30, which would lead to it having only access to a fraction of the data. Rich said that this would harm his company as it relies on the data to provide analytics “based on a comprehensive picture of Twitter activity.”

Facebook data recently provided to PeopleBrowsr by analytics company Swaylo could only supplement but not replace Twitter data which is “a unique and essential input for PeopleBrowsr’s business,” Rich said.

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The Analytics of a Twitter Nightmare: Dissecting the KitchenAid Tweet

By now, chances are you’ve seen the distasteful tweet posted – accidentally, we’d assume – from the KitchenAid official Twitter handle during last night’s presidential debate.

As a community manager, this was brutal to watch unfold. I manage my own handle as well as the official @SimplyMeasured account from the same Twitter client. Granted, my tweets aren’t usually this offensive (and by that I’m referring both to the content and 3rd grade grammar), but I wouldn’t want any personal tweet going out to our brand’s audience. Clearly, everyone at KitchenAid felt the same way.

The initial tweet, which was posted at 6:42PM PST (and even more public than a normal tweet from KitchenAid’s account because of the traffic to the #nbcpolitics hashtag during the debate), was immediately pulled. In under eight minutes, a thread of apology tweets from Cynthia Soledad, the senior director of KitchenAid were sent out, identifying herself, apologizing to The President and his family, taking responsibility for the error and alluding to the termination of the employee who made the awful joke (again, I mean “awful” both in content, and in lack of wit).

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Fruji: Twitter Analytics, The Right Way

If you’re spending much time on Twitter trying to promote your business, you’d likely like to know how that’s paying off for you. You could track clickrates on links you’ve shared to give you some idea, but social networks provide so many ways for others to share your messages and spread the word about your products, simply looking at links wouldn’t tell the whole story. You need a way to keep up with your followers, so you can know who’s most influential, and see how your messages are being shared and who they’re reaching.

Fruji is an app that facilitates just that. It offers a powerful set of tools and features that allow users of the social networking service to analyse their Twitter accounts to see the sort of stats that they’re achieving. Read on to find out more about this promising app!

Overview

Fruji is an app that provides Twitter users with a powerful set of analytical tools to quickly learn more about their accounts. After analysing each account, it provides a number of ways you can soft through the collated stats of their Twitter accounts. From identifying a user’s most important followers to providing a list of all marketing accounts a user is following, it can give a very interesting insight your Twitter account and its effects on others.

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Where is Twitter’s Web Analytics tool?

On 13 September 2011, Twitter announced it was going to launch Twitter Web Analytics on its official blog. A year on and no such tool has launched. What happened? Twitter’s recent API overhaul has attracted a lot of criticism, and has highlighted the burning need for the company to create and grow revenues. But strangely, there is one potential revenue stream that Twitter seems to have forgone, despite announcing its release of on its official blog a year ago.

Twitter Web Analytics was destined to be “a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.” A proposition with that would offer no small amount of value to publishers, a core component of content creation on the platform.

The tool was announced on the blog by Christopher Golda, who founded the company Backtype, which Twitter acquired for the basis of the product in July 2011. The well-funded service and API were designed to bridge the gap between the then blossoming social media network and traditional venues of content across the web. It also featured more robust search than Twitter.com could often muster at that time.

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New Twitter Analytics Feature Impresses Only A Few

Netizens expressed disappointment and confusion over the latest analytics feature presented by Twitter on September 6, 2012. The micro-blogging social media site listed new and revised features to its platform on its advertising blog.

Tweeting Merged With Marketing

A more notable change involves allowing independent advertisers to pick the tweets that they wish to promote. Online marketers can specifically indicate the tweets where they intend to invest in. Before, they had no choice but to include those that weren’t related to their business or weren’t generating income.

Twitter’s advertising team used to select the promoted tweets for online users, depending on the most interesting or related posts. However, while having advertisers decide on the specific marketing content comes with a lot of advantages and conveniences, many users already know that it was a service that was long overdue. Many third-party applications had already adopted the quick and easy approach to marketing on the micro-blogging site that Twitter’s own offering had seemed redundant.

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Twitter Adds Interest Based Ads

Paid advertising on Twitter just got better, for both advertisers and Twitter’s over 140 million active monthly users. At the end of August 2012, Twitter announced that it was adding an interest-based advertising feature to the process of placing paid ads on their site.

Previously, Twitter advertisers could only disseminate ads to followers of the advertiser’s own Twitter account and to those whom Twitter’s own broad and highly generic “black box” algorithm deemed similar in interest. This had the effect of severely limiting the potential relevance and, therefore, effectiveness of any given ad.

But now, following an announcement on the Twitter Advertising Blog by Kevin Weil, Director of Product Management, interest based advertising (also known as “enhanced interest advertising”) empowers brands to target their ads to users with specific interests or to users with similar interests to a particular user.

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Twitter Analytics | Who Uses Twitter?

Twitter recently passed 500 million users (although only 176 million are considered “active users”). Until now, those 500 million people/companies/organizations seemed like a mish-mash of accounts spread around the world to me. I know my little corner of the Twitterverse, but I didn’t know much about the average Twitter user. I’ve always wondered — who uses Twitter? Beevolve is here with the answer. They recently broke down the Twitter analytics to give us a “large-scale in-depth study of Twitter users.”

Taking information from 36 million Twitter profiles around the world, Beevolve broke down “every minute detail…to generate statistics ranging from bio, tweets, account types, categories to even the background color preference of Twitter users.” So, who uses Twitter? Here are some of the most interesting things Beevolve found:

25% of Twitter users have never tweeted

It’s easy to look at an account with 0 tweets and think that person is “inactive”, but in reality they are just as active on Twitter as someone who tweets 100 times a day. Instead of making their voice heard; they’re just taking in the conversation. I’m honestly the same way with Facebook. I rarely post anything on my personal page, but I enjoy keeping up with friends on my news feed.

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