Social Media Strategy

Social Media Strategy Many People Retweet Links Without Reading Them

While most of us would take a retweet as a sign of success he says all too often the reality can be different. Zarrella looked at 2.7 million Tweets that contained links and he found something very interesting.

He says there is apparently “no correlation between retweets and clicks”. In fact, 16.1% of link-containing tweets he looked at generated more retweets than clicks. Simply put that means many people will retweet a Tweet with a link without even clicking on that link themselves. They might give the impression that they have read it, but the truth is they probably haven’t looked at the content the link carries.

His data also emphasises that the factors leading to a link-containing Tweet being retweeted are sometimes different than the factors that lead to it getting clicked on.

What can we learn from this?

Firstly it is a message that when you’re planning your social media strategy you need to make your Tweets work hard. If your goal is to get clickthroughs to your content you need to look closely at some of his earlier research and experiment with the structure of the Tweet. You can not simply throw them out there. Tweets need to be crafted to get the best results.

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Social media and your eDiscovery strategies

With social media now a mainstream communication tool, there’s concern about to collect and preserve its content in the event of eDiscovery. The practice of collecting and preserving it, however, is extremely immature. Just because Social Media isn’t the dominant source of eDiscovery today doesn’t mean that companies shouldn’t address it as part of a holistic eDiscovery strategy.

And even though the practice is still young, bear in mind that in a survey on the Cloud and eDiscovery recently conducted by the eDJ group, 15% of respondents said they have had to collect content from a popular social media service.

Applying case law to social media collection and preservation

The legal community typically waits for case law to establish the rules of the game. There’s not be an overwhelming amount of case law on social media, but one important case is–Gordon Partners, et al. v. George S. Blumenthal, et al.–where the court has required a company to provide its social media content, making it an expensive and time-consuming afterthought for the unprepared. The main idea in that case was that if a company has “access to documents to conduct business, it has possession, custody or control of documents for the purposes of discovery.” In other words, companies are on the hook for eDiscovery of social media.

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What are the Benefits of Social Media to the International Legal Brand

It is little wonder that so many businesses look towards social media when they start to build and develop an international brand. For a start, social media in itself is an international medium, and it’s easy to transcend and break international boundaries without even realising what has been achieved. Therefore, with the right plans, considerations and strategies, there has never been a better time to build an international brand with the help of social media.

Peter, your UK based social media consultant suggests, when discussing how social media can help a legal social media brand become an international commodity, it is first essential to discuss and cement what exactly is meant by a brand, and furthermore what the benefits of becoming a brand and maintaining that image might mean to you and the prospects of your legal firm.

So, What is Branding?

Branding can be described as the personality which accompanies your product and your legal firm. Whether you choose to be known as high powered, customer focused or international and capable, it is this association which your customers will remember as they get to know your brand.

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How to Adjust Social Media Strategy to Facebook Changes

Recently, there has been a lot of discussion about Facebook’s new EdgeRank algorithm, and the effects that many business pages are seeing as a result. The algorithm “…is determined by each individual relationship between fans and pages. If one fan interacts more often with a page’s content than another, he or she will so more of the content in the future. Other factors that have an impact are the number of friends that has also liked the page and the type of interaction…”

Since the algorithm changes that occurred September 20th this year, organic impressions have decreased. This means that businesses potentially saw less engagement and reach with their fans and needed to supplement those changes with paid and viral impressions.

Although many businesses that saw a decrease in reach have been vocal, the new algorithm is meant to show a more realistic version of the interactions and engagement that occur on the social network. In other words “because most fans of a page are inactive, and have been for awhile, Facebook has stopped showing them the content in their news feeds. It has been deemed irrelevant. Which means that the total fan count was never as significant as many thought it was.”

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Social Media Strategy For Today’s CMO

As the one-time Chief Marketing Officer of a large global wealth management business with severe reputational issues during the 2007 financial crisis, I struggled mightily with how to engage with and use social media to help my brand.

Five years later, you’d think things would be better. But almost all of the CMO’s and Marketing leaders I talk with are still struggling with Social. Everyone knows it’s important, they know they need to engage with it, yet they are still trying to answer fundamental questions that are relevant to any Marketing activity:

1) How do I engage and use social media to benefit my brand and drive sales?

2) How do I measure social media and the impact it’s having on my brand—positive or otherwise?

These are challenging questions that almost all Marketers, no matter their sophistication, are struggling with. The question is, why?

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Does Your Social Media Strategy Encourage Mobile Interaction?

Did you know that more than half of Facebook users access the site through their smart phones and mobile devices? Have you considered how this would impact your Brand? How this would impact your social media strategy?

This past May, AdParlor research showed that users accessing Facebook via mobile device are fifteen times more likely to click on an ad (as opposed to computer users). This means that Facebook mobile users are more likely to view your business’ page, interact with your content, and click through to your website.

In addition, Facebook announced on Thursday that users will now be able to “share” links and photos with their mobile devices. Previously, users could only share media on the computer-based Facebook site. Mobile users will now be able to show content to friends and family in a single click. This is a powerful feature, since mobile users are almost twice as likely to “like” a status update, as compared to computer users.

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Why Your Social Media Strategy Needs A Face

You might have a business or brand with an online presence and decent social media strategy but when it comes time to closing the sale, what is the number one reason a great product or service isn’t getting the cash?

In a word: trust

If your visitors don’t trust you, they will never give you a dime. They probably won’t even give you their email! You could have a dynamite website, slick graphic design and a cool logo but that all doesn’t matter unless they believe you are reliable, trustworthy and legit.

It’s a very realistic and reasonable concern to think about which companies are legitimate online and which ones are not. Some might be somewhere between where they follow through on the service but do a very poor job, leaving evidence that their flashy site was simply bait (and you took it).

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Social Media strategy and management: how to make them work effectively

In this digital age and given the advent of technology, having a strong internet presence for your business is almost as important as the product you’re selling your consumer. These days, people flock to the Internet first before making any purchase and if your business isn’t extremely visible, you just might find yourself missing out on a substantial number of sales.

One of the easiest way to get yourself positioned to be effective online is by developing a strong social media marketing strategy. It is important to leverage yourself on the big social media power houses like Facebook, Twitter, YouTube, Google+, Pinterest, and LinkedIn.  Each social media site has a different role and function.  They might all work with your brand or not however that’s all research you determine via your marketing strategy and how your brand relates to the consumer. Once you’ve figured out what online tools and sites work for you, you will have access to billions of people online at any given time.

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Best Practice Social Business Strategy

A recent MIT Sloan Management survey of global business executives revealed that a staggering 86% of managers think “social business” strategies and tactics will be vital to their businesses over the next few years. The survey indicated that the areas expected to see the greatest change would be “managing customer relationships” and “innovating for competitive differentiation.”

There is now little argument that social media offers unprecedented access to market data and opportunities to establish competitive differentiation. This is evidenced by the rise of social CRM and talk around “big data” reaching fever pitch. Moreover, the CRM and big data space is still immature, so the full impact of social media communication combined with marketing personalisation is yet to be fully realised.

Many businesses are still grappling with the longer term implications of becoming ‘social’. But others are forging ahead, developing social business strategies that are beginning to redefine the way businesses operate. As a result, best practice principles are starting to become clear.

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Social Media Strategy: Hospitals Using Social Media

Social media strategies vary widely from one industry to the next, even while using the same platform. For example, the Facebook page of a popular baking blog shares exciting recipes with their fans, including pictures. The majority of feedback from their fans is upbeat and positive…”I really love your blog” or “What is your most popular pie recipe? I want to try it!”

Conversely, some industries implement social media strategies that are primarily developed to deliver excellent customer service. Health care institutions and providers are especially aware of this critical need. Often, the social media interaction involves someone with a health concern, searching for the proper diagnosis,  treatment, or moral support. Following are a number of excellent examples of how hospitals are addressing the challenges created by their diverse audiences:

A successful social media strategy will implement several, if not all of the methods used in this presentation. Educate, entertain, and listen to your fans and followers.

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