Which Social Sites Are Best for Which Marketing Outcomes?
Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here’s an infographic that’s actually useful for a change.
If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, together with SEO firm 97th Floor, have created this chart showing which social networks are best for various organizational, CRM and marketing goals.
For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.
Social Media Report 2012: Social Media Comes of Age
Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them. According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.
The recent proliferation of mobile devices and connectivity helped fuel the continued growth of social media. While the computer remains as the predominant device for social media access, consumers’ time spent with social media on mobile apps and the mobile web has increased 63 percent in 2012, compared to the same period last year.
Social media has grown up, says Nielsen
Social networking may have graduated from its infancy as it continues to grow in 2012, according to a US study by Nielsen and NM Incite. The study showed consumers are spending more time on social networks than on any other category of sites, Nielsen noted in its study.
“(C)onsumers continue to spend more time on social networks than on any other category of sites: roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile,” it said. It also said the total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.
The study said the recent proliferation of mobile devices and connectivity helped fuel the continued growth of social media. “While the computer remains as the predominant device for social media access, consumers’ time spent with social media on mobile apps and the mobile web has increased 63 percent in 2012, compared to the same period last year,” it said.
How to Use Google Analytics to Improve Your Social Media Marketing
Have you ever wanted to know which of your links are driving more traffic? Seeing referral traffic from Facebook is great, but which wall post drove the traffic? Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?
This article shows you how to take your social analytics strategy to the next level.
About Google Analytics Custom Campaigns
You can assign a custom campaign tag to the links you share on social networking sites. This enables you to fully use Google Analytics to gain valuable insights into how well your various social networking site presences are working for you.
Google Analytics makes custom campaigns incredibly easy to work with. By using their Custom URL Builder, you can create specific links for each of your campaigns and use these to share online. Google Analytics can then give you much more information based on how people use your custom links. And you can use this information to gain a better understanding of your referral traffic and adjust your social media marketing for optimum results.
Social Media Sites Are Big—But Not at Making Money
In the back of his report on Pandora, BTIG’s Rich Greenfield puts a list of questions the analyst would like to ask management.
“How many advertisers do you have in rotation per day in a given market?” asks Greenfield, who put a ‘sell’ rating on the stock Thursday. “With a personalized service that learns as you use it, it is annoying to keep getting Livingsocial ads every time you boot up Pandora, even if you have said no thanks 20 times before. We really, really do not need a cupcake coupon!”
Greenfield’s frustration exposes a problem every new media company going public this year will face: Will their advertising model allow for growth beyond a few other non-profitable players trying to make it in the same space?
“There are these symbiotic relationships,” said Paul Verna, a senior analyst for eMarketer. “A lot of Pandora’s ad income is coming from a company that’s not particularly relevant to its users. Unless Pandora can open up floodgates and get a new round of advertising from another source or sign up more premium users, it doesn’t seem like it’s going to lead to profitability.”
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.
How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI?
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012.
Social Media Marketing Guides and Tips
Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks
Gini DietrichThe brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. While the study was fairly small, the findings are consistent with other sources indicating that they key to better social media results may lie in better timing of updates rather than just more of them.
Social Media Sites for Holiday Shopping: Ranked
It’s that time of the year arguably triggered by Black Friday, ostensibly triggered by retailers 30 seconds after midnight at the end of Halloween. In the spirit of making as much interesting data free to netizens as we can and with the rise of sites like Pinterest, Pearltrees, and GearPatrol, we decided to take a look at what sites cyburbians are using to shop online for gifts.
Below is our ranking of the top sites for gift ideas in 2012. Our methodology is described below. For marketers, both hyper-local to national, this may help you get a better sense of where to post product images or get information out to consumers. Or heck, you just may be a curious data junky like us at MediaBadger.
Likely it’s no surprise that women prefer Pinterest, but Fancy and GearPatrol are catching up and becoming increasingly popular with Fancy gaining an almost equal gender representation. On an additional note we also looked at age groups using these sites overall and it was interesting to see that the median age across these sites for women is 42 while for men it is 36.
Kids and Social Media: Cloud Resources to Consider
Many schools ban the use of social networking sites during the school day for students of any age. Schools that do encourage social media use usually do so with strict guidelines (See Student Safety in the Age of Facebook). But that doesn’t mean kids stay offline when home, nor does it mean that educators won’t have to address the use of social media with their students. A teachable moment might come up around cyberbullying (See Confronting Cyberbullying) or other concerns, so having access to resources before those moments occur is important.
The mission of Social Media for Kids is “to create and raise awareness amongst youth and their families about the positive and potential negative impact of internet-based Social Media.” The organization is a partnership between educators and social media professionals. Its website has a blog, links, and other resources. Among these resources is a blog post with information about top sites for kids.
Safety Tips and Advice, News and Views, Forum, and Great Resources are the main sections of the site connectsafely.org, which “is for parents, teens, educators, advocates—everyone engaged in and interested in the impact of the social Web.”
What Social Media Sites Would Look Like If They Were In High School
It’s no secret that in today’s society, we post all about our lives through social networking. So in turn, whatever it is you’re posting about; be it status updates, photos, or videos, these posts are describing who you are in a nutshell. With websites like the famous Facebook, video sites such as YouTube, and photo apps such as Instagram, it’s no wonder why people will start putting you into certain cliques, kind of like high school.
Facebook being the “quarterback” of the social networking field, 48% of young American’s say they find out about news through Facebook. Facebook bought out the popular Instagram app and now allows you to post your photos directly to Facebook from the application. If you have a Pinterest account, it is also connected to the popular social networking site and allows your friends to see what you’re pinning. But be careful what you post, because in 2012, 52% of students reported being cyberbullied via Facebook.
While you have the app dedicated to photos and the website dedicated to videos, it’s only fair you have a social networking site dedicated to nothing but status updates. This is where Twitter comes in as the chatty cathy. However, with the number of people using Twitter, 71% of tweets are ignored and only 23% of tweets get a reply. The average twitter user has tweeted 307 times, which is a total of 163 billion tweets since the dawning of Twitter.
Put Social Media to Use to Lessen Chances of Home Break-In
As you head off to work or other activities in your daily life, do you wonder about the security of your home and possessions?
In a day and age when the economy is troubling, it is not uncommon to pick up the newspaper, turn on the television, or go online and hear about another home invasion, with some turning out very badly for the residents and even sometimes the criminals. According to a poll conducted last year by MetLife Auto & Homes, 15 percent of Americans use social media to report that they had stepped out of their residence, while 35 percent of Americans (ages 18-34) check in or tweet about their present locale.
Meantime, of those burglars convicted of their crimes, 78 percent noted they had used social media sites to zero in on potential targets, with 74 percent using Google street view to case homes prior to striking. So, how can homeowners and renters best protect themselves, others living with them, and their possessions all at the same time?
For starters, homeowners and renters should use social media to keep up to speed on crime statistics and know what to look for to prevent home break-ins.