Social Media Marketing

Search Engine Land’s Must Attend Social Media Marketing Conference in 3 Weeks!

The learning continues with two outstanding keynotes that will prepare you for 2013. Del Harvey, director of Twitter’s Trust & Safety, will share the do’s and don’ts for Twitter promotion (and since she’s the one policing your tweets, its best you listen!) Vic Gundotra, head of Google+, will shed light on what marketers can expect to see changing on the platform in the coming year.

Meet your next client, mentor, partner or Facebook friend through the numerous networking opportunities All Access attendees participate in. Kick off the conference with our opening Meet & Greet party. Share your successes and struggles with like-minded folks at a Birds of a Feather lunch table. Connect with attendees and speakers – and check out leading solution providers – at the Expo Hall reception.

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Social Media Advertising vs. Social Media Marketing

Occasionally, I am asked how my social media advertising efforts are going. My response is that I don’t participate in social media advertising. This answer is often met with confused stares and indignant assurances that all I do is talk about advertising on social media. In truth, I’ve rarely written about the topic. I’ve written a number of posts about marketing via social media, but that’s a much different animal. Yes, there is a difference between advertising and marketing.

Marketing is the process; advertising is a promotional element within that process. Put another way, marketing is the recipe, and advertising is an optional ingredient in that recipe. Advertising is a narrowly defined (and usually paid) message aimed at a targeted audience for a finite period of time. In many cases, the advertisement tries to engender immediate appeal. Some even call for action or highlight a limited-time offer. In order to be effective, that narrowly defined message must be seen over and over again. It may take 7-10 exposures to an ad before a consumer will act.

On social media sites, when I refer to marketing, I’m mostly talking about your ability to interact with and engage your readers. You can advertise on a number of the social media sites, but it is not free. A lot of the sites allow you to place a small ad targeted at your specific demographic. The amount you spend on such an ad usually depends on how many people click on it.

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7 Social Media Marketing Tips for Artists and Galleries

According to market research firm First Research, there are about 5,000 art dealers and galleries in the U.S. with combined annual revenue of about $6 billion, and Art Market Monitor estimates the size of the overall global art market to be around $15 billion annually. There are also more than 200,000 fine artists working in the U.S., according to recent research by the National Endowment for the Arts.

But while fine art is big business, there is often a wide chasm between the creative process that makes a great artist or a sophisticated gallery owner, and the marketing process that drives branding and sales.

“For the majority of artists, success will ultimately come down to their effectiveness in marketing,” says Darius Himes, Assistant Director of fine art photography gallery Fraenkel Gallery in San Francisco. “Artists need to embrace the fact that both their work, and they themselves as artists, are brands that must be marketed.”

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Are Social Suites Bad for Marketing?

Whether you have a Klout score of 83 or 38 followers on Twitter, if you’re into social, you’ve probably thought about using a social suite.

From Hootsuite to Eloqua, there are many providers trying to tap into this billion dollar industry and they’re quick to smother you with data and case studies about how their software can increase this, encourage that, and optimize everything. After just a few minutes, they’ll have you believing that they hold the key to conversion, rankings and most importantly- profits.

While marketing software-as-a-service (SaaS) companies are not exactly selling snake oil, you’ll often only get one side of the coin from them. Here are four questions you’ll want to consider before whipping out the checkbook and possibly making a costly mistake.

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Social Media Marketing Takes Off in 2013 #infographic

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

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Social Media Marketing: Penguin’s Twitter book club nets 14 million impressions for its hashtag

Some fields seem more resistant to social media than others, and the transition strategy isn’t always readily apparent. Marketers in these fields know the benefits social media can bring, but need to find a way to engage their consumers in a way that is familiar and will breed genuine excitement.

Reading, for instance, is usually a solitary pursuit. It is cherished by the people who love curling up in a comfy chair in a sunlit corner with a worn Penguin classic, or who craft their own alone time while in the middle of a crowded subway or city park.

Readers emerge from this private world to connect with other readers in two ways – local book clubs, and lining up to meet authors at book signings.

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20 Great Sources of Content for Your Social Media Marketing

With more and more businesses realising the benefits of social media, blogging and other online marketing channels, there is one thing that every marketer now needs more of. Content!

Whether we are creating articles, videos, podcasts or any other forms of media, we all need a constant supply of ideas to help us avoid those barren periods where inspiration is in short supply. The good news is there are plenty of ways that you can produce compelling content; you just need to know where to look!

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The two sides of social media marketing

There’s an easy way to know if someone really understands social media marketing. Listen to them talk for a while and see if they ever mention the underside of it. Most everyone can walk through blogging, Facebook, YouTube, Twitter and the various tactical executions of social media. “This is how you can use these channels to connect with your audience in more compelling ways,” is typically the conclusion of their talk.

The other side of social media marketing involves data and how you access, understand and use it. If you’ve ever heard someone trying to sell social CRM software or beginning the sentence with, “Tapping into the Facebook API, you can …” then you’ve probably heard the spiel, though you may not have understood it.

Tapping the social graph for your company (through the various APIs of the social platforms you use) and understanding more about your customers and connections on the social web is what we’ll call “advanced social media marketing.” And it’s not just about leveraging targeting information for Facebook ads, either. With the right developer and CRM system, you can identify common interests in your social connections, segment and filter by those interests and serve up more relevant content to groups and subgroups based on the interest and demographic information they provide to the social network in question.

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60 Smart Social Media Marketing Tips

It’s time to start utilizing social media marketing in ways that will put a positive spin on your bottom line, customer happiness, customer service capabilities, lead generation, analytics, product development, and much more.

Using our ebook, The 6 Principles of Social Media Marketing, as the inspiration for this post, here are 10 tips for each of the six areas of social media marketing: social listening, social content, engagement, social ads, measurement and workflow and automation.

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Online social media marketing content that converts

Online social media marketing is one of the strongest and fastest growing business tools for companies, businesses and marketers worldwide. Even those who are not into advertising are launching personal campaigns without meaning to all because they are on social networks such as Facebook, Twitter, G+ and most recently, Pinterest.

One of the main reasons why social media marketing on the Internet is a highly sought out method is because of its conversion methods. Bottom line, the people you know or connect with online eventually transform or convert into your future loyal customers.

Let us be honest with ourselves, though. As marketers or businessmen of products or services, at the end of the day, we all want to make sales. We want to get our business to a good start and eventually take off and turn it into a successful venture where we get our target return on investment. So, we go on social media channels and try to gain as much prospects, targets or loyal followers. And, in order to achieve this, one of our baits or secret weapons is our content.

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