Should You Hire A Social Media Manager for Your Small Business?
If there are two things that small business owners universally need more of, it’s time and money. So when the question of bringing in more helping hands arises, it’s very important to think about your priorities and strike just the right balance.
Today we’re talking about your social media marketing capabilities. We’ll assume that you already know that social media is no longer an optional marketing tool for small businesses.
Okay, now that we’re all on board with social media marketing, it’s time to talk about who is going to manage it for your business. With tight budgets usually at the forefront of small business owners’ minds, the initial reaction is usually that they’ll do it themselves. But before you start downloading Twitter and Facebook how-to guides, consider two things.
10 Things Not To Say To A Social Media Manager
Now that Thanksgiving is behind us, we are elbow deep in the holiday season. It’s the time of year were you reconnect with friends and family you might not see all that often. Reconnecting with these people can occasionally end up in some awkward moments. One of those moments comes when you try to explain your job as a social media or community manager to those people who just don’t quite “get” it.
Here is a list, complied from the real life experiences of myself and some of my friends, of what we hear the most. Print out the attached PDF and post it on the fridge at your next holiday party.
So, you have a social media manager or community manager in the family.Pour yourself another eggnog and read this list before you start to talk about what exactly that means.
Top 10 Things NOT to say to your social media or community manager, and why.
Hey – I use Facebook! I’d be so good at your job! While it is true that being a social media or community manager, using Facebook is a part of the job, it is only that. One part of the job. You need to know how to use all the social media sites (and blogging) and how best to utilize them for your community.
Becoming a Social Media Manager
Any business that wants to succeed in today’s cut throat world knows that it has to utilise the range Social Media tools that are available in order to promote themselves and to attract new customers. From Facebook and Twitter through to YouTube and Google+ companies now use social media in all aspects of their day to day business. If a company is running a promotion rather than just placing an advert on their website or in a magazine they will now, in 140 characters or less, tweet details of the promotion to their Twitter followers. If just one of those followers then ‘retweets’ the promotion to their followers, and then one of those retweets again and so on and so forth, the business will have benefitted from one of the most lucrative elements of social media – free advertising. This free ‘word of mouth’ advertising is worth its weight in gold nowadays, as companies have come to realise that a person is more likely to be influenced by the recommendations of a friend or family member than by anything else.
Yet, while these companies understand the importance of social media management many, and in particular SME’s, do not have the resources available to be able to devote time to it. Certainly, these smaller companies are unlikely to be able to afford to employ a person on a full time basis who just deals with the social media requirements of the company. So, it is to the growing community of Social Media freelancers they turn to. A small to medium sized company is more likely to be willing to pay several hundred pounds per month for the services of a freelancer than they are to employ a dedicated full time social media manager directly within their own office.
How does your Social Media Manager/Community Builder share content?
Businesses need to understand that when they engage the skills of a Social Media Manager/Community Builder that person needs to have already mastered the technical skills of sharing their data online and demonstrating how they can initiate engagement and be able to prove that they have a track record to attract the followers to the articles and postings.
Ecademy and also many other Social Business sites give you the opportunity to share content to your networks. On this BLOG, situated on the left-hand side just above the first line of content are the book-marker sharing icons..You need to create accounts/profiles on the individual platforms to be able to use them.
You can notice that there is the Facebook Like, which then sends the article directly to your Facebook profile..
Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard”
Buffer lets users post to their Facebook, Twitter and LinkedIn accounts (Google+ isn’t as lenient with its API) and offers the usual array of analytic feedback. However, its focus on non-original content sharing, especially photos, videos and articles, and individual users differentiates it from a crowded market.
While competitors like HootSuite and Sprout Social mainly target companies by offering them a dashboard for managing media, co-founder Leo Widrich tells me Buffer has a wide variety of users, many of whom use the service for personal accounts.
Widrich says they want to help anyone and everyone “improve the performance of their social media updates and create the most amazing social sharing.” Using their browser extensions and app integrations, users can find “the best content,” add it to the Buffer queue to post throughout the day so that they aren’t dumping content on followers all at once and then track how it performs using analytics.
8 jobs in social media
Most people try to stay off of social-media websites like Facebook or Twitter while working, knowing that if their bosses catch them, they’ll get lectured about putting more time and effort into their work. But what if your job required you to be on Facebook, interacting with friends and getting paid for having the most retweets?
You’re in luck: This workplace daydream is a career reality. Social-media jobs are growing in demand as more companies want to join the social-media community. Matt Ferguson, CEO of CareerBuilder, says, “The world’s dependency on technology, the pervasiveness of social media, and the need to drive sales and expand into new markets are all driving double-digit growth across a variety of fields.” The Bureau of Labor Statistics’ 2010-20 projections show the same, stating, “The growth of social media will result in the need for more workers to maintain an organization’s public image.”
7 Steps to Becoming a Better Social Media Manager
Managing a social media account for a business can be both rewarding and irritating. Some days will seem like no work at all with the interaction of the various social media tools become fun and rewarding. Other days will seem like a death march, with fires constantly needing to put out and the clock ticking away all too slowly. The live of a social media manager I a good life, but there are seven steps that should be remembered along the way.
1. A Social Media manager is human
It is often tempting to become too enamored or to angry at the users of social media. This is because you are human. Remember this little detail and the social media life will go much smoother. When angry, take a step back and don’t communicate via any media sites for a bit. When infatuated with a user or a product, be careful that preferential treatment doesn’t virtually bleed through. The relative anonymity of the internet can both help and hinder a social media manager. Just remember to use the same rules of business as you would in dealing with someone in person.
How Old Should Your Social Media Manager Be?
There’s been an onslaught of articles lately proclaiming why you should or should not specifically hire a 23-year old to manage your social media presence. I’ve tried to avoid commenting, but after a recent Inc.com article about why you should never dream of hiring a younger person to manage your social media accounts, my hand is forced. There is a perfect age for your social media manager. Ready for it?
It’s whatever the birthdate of the person you hire to manage your social media accounts is.
The reality is this whole argument is a non-argument and shameless age baiting on both sides. There’s a reason a resume isn’t a photocopy of a birth certificate. What ultimately determines someone’s ability to manage your social media presence is their ability to manage your social media presence. If the hiring manager is making that decision based on age, your company has bigger problems. This is the specific reason that interviews and resumes exist, people.
Of course, the reality of this whole thing is it stems from two straw man arguments. The one is the ‘young social media person who recklessly endangers the brand’ and the other ‘the old geezer who barely understands email, much less twitter’.
The Festive Season survival guide for the social media manager
The Festive Season is nearly upon us and most social media managers deserve a well-earned break after a long year of growing their social networks and participating diligently across all the social networks they manage. I have listed a few things you can do which will ensure that you keep your community happy and afford you some time off.
Let your followers know you are taking a break
There is no harm at all in letting the subscribers to your blog and newsletter, your followers on Twitter, Facebook friends and LinkedIn connections know that you are going on leave and that they will not hear from you as often as they are used to. Schedule a blog post announcing the fact and schedule a few announcements on Facebook, Twitter, LinkedIn and other networks you participate on.
Schedule a few updates
Schedule a few blog posts to be published at regular intervals during your time off. This will ensure that there isn’t total silence and that your subscribers will have some material to consume. Being the Festive Season you may want to focus on blogging content that is related to this time of year. You can use tools such as Hootsuite and Socialoomph to schedule a series of updates for Twitter, LinkedIn and Facebook too.
The Reason “Why Every Social Media Manager Should Be Under 25″ Struck Such A Nerve
Catherine Sloan’s recent blog post on Nextgen Journal, Why Every Social Media Manager Should Be Under 25, has generated hundreds of comments in just a few days, the overwhelming majority of them negative.
There is, however, a more important point to be made than simply whether someone who grows up with a particular kind of technology is more suited to manage it. The fact is that technological innovation is coming faster and faster, and has now reached a point where it is actually noticeable across generations. The generation gap is widening simply because the speed of technology is increasing.
Think about it: If you have teenagers today, they are far more different from you than you were from your parents when you were a teenager. And their children are likely to be even more different from them. Not long ago a friend of mine went for a drive with his children, and on the radio one of the kids’ favorite songs was playing. So they all sang along. At the end of the song the 3-year-old, who was already accustomed to a completely different kind of technology, spoke up: “Play the song again, Daddy! Play it again!”