Social Media Course

My Social Media Course through Savvy Authors!

Social media can be an aspiring authors best friend. If you know how to use it – it can be helpful in attracting literary agents, publishers, and readers to your work. But, with all the available outlets out there, it’s hard to know where to concentrate. In this course, we’re going to get down and dirty with what’s working, how much time to invest, what to do, and especially, what not to do. This course is designed for aspiring authors as well as published authors looking to connect with a larger audience.

Here’s a short breakdown of what you can expect to learn during our 4 sessions:

Twitter
• How to build your following
• What to tweet and how often
• What to avoid
• What to write in your profile
• Tools/Tricks
Facebook
• Author Fan Page versus Personal Page
• What to write
• What to avoid
• The “Like” button
• Ways to attract traffic
Goodreads
• How to build a following
• Creating a winning profile
• Free/Available Tools for Authors
• Contests & Groups
• Paid Advertizing – Does it work?

Read The Rest Of This Article Here.

2013 Training Courses in Digital Marketing/Social Media

Given the requests are coming in already for 2013 training courses in digital marketing/social media, I’ll probably be doing public training courses with North Cork Enterprise and Cork Chamber of Commerce and others. I’ll be doing private/in-house training too. I’m terrible at putting these details on the site but you might see details on Twitter or just holler.

And of course if you book courses in 2012 for 2013, you can use up any excess training budget you might have. Same goes for training vouchers. Vouchers bought in 2012 can be used for 2013.

Some of the training courses I do:

Facebook for Business – Starter (If you have not used Facebook for Business before)
Facebook for Business – Intermediate (It is assumed you use Facebook and have a Business Page)
Twitter for Business
LinkedIn for Business
The best thing to do to find courses in Digital Marketing is look at the Cork Chamber of Commerce training section, the North Cork Enterprise business training section, Limerick City Enterprise training section and the business training sections of your own Chamber of Commerce or Enterprise Board. Many of these are subsidised.

Read The Rest Of This Article Here.

Daytona State Launches Social Media Course This Spring, Available Online (Naturally)

Daytona State College is among a burgeoning number of institutions across the country that are offering students college-credit instruction on how to tap the power of social media technologies in business. Social Media Marketing is a college-credit, stand-alone course that launches this spring semester, along with a parallel course, Advertising. Both courses will be offered online.

While each three-credit-hour course can be taken by anyone wanting to gain new skills, they also can be incorporated into a new certificate in sales entrepreneurship started this fall in the college’s School of Applied Business. Additionally, credits can be applied toward a number of one- and two-year business-related programs already offered at Daytona State, as well as for an associate of arts degree elective.

“Social media is one of the newest growth fields for marketing professionals,” said John Weiss, assistant chair of the college’s School of Business. “Corporations are just now realizing how they can advance their bottom lines through the variety of communication channels social media provides them, and colleges and universities, by and large, are just beginning to incorporate teaching social media technologies in their curricula.”

Read The Rest Of This Article Here.

FLUX-A PROJECT OF THE SOCIAL MEDIA, ARTS AND THE PUBLIC SPHERE CLASS

Flux is an exhibition based on students understandings and critical investigation into the relationship between social media, the arts and the public sphere. Thirteen students of American University who are enrolled in the course “Social Media, Arts and The Public Sphere” have worked with their lecturer – Caribbean InTransit team member Marielle Barrow- to stage this event. Several guest lecturers including Kesi Gardner, Peter Lee, Stef Woods and Catherine Read have contributed ideas and expertise in making this project a reality.

FLUX examines contemporary processes that influence and are influenced by shifting systems or epistemes of power. Through examinations of public art, fashion, monuments and social media, students investigate current practices, critically questioning our quotidian and symbolic expressions. We invite audiences to closely consider new practices of space, time and the shifting of norms enabled by social media. This exhibition seeks to de-familiarize cultural behaviours in order to question the premises, beliefs and social or technological structures upon which our norms are based.

Read The Rest Of This Article Here.

8 Qualities for a Good Social Media Training Program

What do you look for when choosing social media training programs you will participate in? It can be daunting, given the variety of information, organizations, and strategies out in the socialphere. On top of that, learning methods and preferences are different for everyone, making it even more important that we each find the type of learning environment that works best for us.

We are continuously learning and absorbing new social media insights, news, strategies, techniques, since the landscape changes so frequently. And we gather this information in a variety of ways, from researching on our own to attending formal courses to one-on-one consulting. While we can educate ourselves quite a bit from gathering information on our own, participating in more formal learning settings can push us forward in our social media skill sets much faster. And at the same time, we have to be careful in choosing the right social media training program that meets our individual needs.

So it leads me back to my original question…what do you look for when choosing social media training programs to participate in? We’re interested in your insights around social media learning. Here is a link to a quick anonymous social media training program survey as part of an informal research project to better understand followers’ social media training preferences.

Read The Rest Of This Article Here.

ACC to Offer New Associate Degree in Social Media Communication

This spring, Austin Community College will offer courses in social media communication that can be used toward a certificate or associate degree in social media, expected to be available starting fall 2013. The coursework prepares students with the essential skills needed to fill the variety of jobs in this growing field.

Students will learn to develop social media strategies to promote organizations, products, and services, as well as how to use analytics to monitor and improve those strategies. Classes will give students hands-on experience creating, implementing, monitoring, and analyzing social media and social information channels.

“Most people know social media only as a way to communicate with family and friends, but it is rapidly becoming a broader venue for companies and communities,” says Jill Brockmann, adjunct professor of business and technical communication. “Getting your associate degree in social media communication at ACC is a first step toward a new employment field that is expected to only grow.”

Read The Rest Of This Article Here.

Class Explores Legal Issues of Social Media in the Workplace

Business professionals will learn to use social media in the workplace without legal entanglements during a Monday, Dec. 10, class at the Global Campus facility in Rogers. “Social Media in the Workplace: the Gift that Keeps on Giving” is presented by the University of Arkansas Global Campus and the Little Rock law firm Cross, Gunter, Witherspoon & Galchus PC.

Participants will learn to post messages with caution and to consider the consequences of acting on information found on social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube. They will learn how to avoid charges of defamation, invasion of privacy, negligent hiring, wrongful discharge, and unfair labor practices.

Contact Judith Tavano, director of professional development, at jtavano@uark.edu for more information about this and other classes for business professionals. Cross, Gunter, Witherspoon & Galchus PC is an Arkansas-based law firm practicing in multiple complementary areas: labor relations and employment defense litigation, immigration, insurance defense, construction, health care, products liability, transportation, commercial litigation, financial institutions and government and municipal law.

Read The Rest Of This Article Here.

Feedback on social media training in South Africa

DURBAN, 16 November, 2012. Technological innovation is taking place at a breath-taking pace, according to Nicholas Kimolo, an eLearning consultant with African-wide experience in capacity building and implementation of education in the domains of Web 2.0 and Social Media.

Kimolo said simple, open source internet-based applications and services designed to enhance on-line collaboration are now available to the wider public at little or no cost at all. He said these new online technologies known as Web 2.0 and ‘social media’ enable people to collaborate to create, share and publish information.

The Durban University of Technology (DUT) in partnership with the Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA) is training over 125 participants at five universities in South Africa on the use of Web 2.0 and social media. Two capacity building events have already taken place at DUT and at the University of KwaZulu-Natal’s (UKZN) Pietermaritzburg campus.

Read The Rest Of This Article Here.

Mid-State offers social media marketing course

Social media has quickly elevated to a prominent place in the daily consciousness of many. Mid-State Technical College will offer a cutting edge Social Media Marketing class this January to help small business owners and people in marketing and technology roles incorporate social media into their marketing strategy. In fact, almost every employee in today’s business world is likely to engage in some form of social media and would consequently benefit from this dynamic tool for growing your business. This class is also a must for any student interested in owning their own business.

Classes will be offered on the Adams, Marshfield and Stevens Point campuses from 4 p.m. to 5:15 p.m. on Tuesdays and Thursdays via a computer conferencing format. Wisconsin Rapids has two classes available from 8 a.m. to 8:50 a.m. and 9 a.m. to 9:50 a.m., each on Mondays, Wednesdays, and Thursdays.

Using social media tools such as Facebook, YouTube, Twitter, LinkedIn, and more, Social Media Marketing presents the topic from a theoretical and strategic marketing perspective, far beyond the typical social characteristics associated with social media. Participants will explore different methodologies, integrate social media as part of a marketing campaign, explore the concept of viral marketing, review ethical and legal concerns, observe how organizations and individuals have successfully applied marketing to the social media platform, and examine its impact on return on investment.

Read The Rest Of This Article Here.

Colleges Use Social Media and Online Courses to Reach Prospective Students

Colleges and universities are usually ahead of the curve when it comes to technology and adopting new digital trends. Now, as younger consumers spend more time online, colleges are starting to woo them via social media, smartphone apps, and online classes. Time magazine analyzed this trend in a very interesting article on its website today. According to a study from study by the Center for Marketing Research at the University of Massachusetts Dartmouth, 90 percent of colleges were pleased with their investment in social media.

“What we’re trying to do with social media is be relatable and relevant,” Perry Hewitt, Harvard University’s chief digital officer, told the magazine. “In today’s communications environment, it’s not a ticket to win. It’s a ticket to play.”

But using social media to connect with students and prospective students isn’t always easy. First, some students do not want to be bothered by their colleges and universities on Facebook and other social sites. Additionally, the schools must be willing to be a bit more transparent and open and go beyond traditional brochures and marketing messages. And last but not least, there are risks in getting involved on social media, saying the wrong thing, and starting a bad Internet meme among college kids.

Read The Rest Of This Article Here.