SMS Marketing

SMS Marketing

SMS marketing is growing by the day. You might wonder how and why it can be so popular but SMS marketing can really help you to keep your finger on the pulse and your brand on your customer’s lips. SMS Marketing may have a limited number of words in which to get the message across but it reaches a vast number of people in comparison to traditional marketing and therefore is targeted gold.  So at last texting really can have a positive impact on your overall business growth.

Marketing is one of the single most important investments into your business that you can do and many of those within real estate forget that they cannot afford to rest on their laurels, but must drive forward and keep up with all those who are using the latest marketing techniques.It’s difficult to reach out to people. Everyone is so busy that even if they think about moving, it can be some time before they really give it the attention that it needs. Some people need more than a little nudge to be able to do so and a timely text can do just that.

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Should you be Engaging in SMS Marketing?

Couple of “fancy” terms out of the way, first off: “SMS marketing” is just a way of promoting your brand digitally to your customers through text messages. It’s very, very polarizing because on the one hand you get to reach your customers directly and don’t have to wonder whether they got it. It won’t go to their spam folder – even though sometimes it legitimately is spam – and since they’re always carrying their phones around, they’ll see it as soon as you want it to.

Sounds great, right? It’s also even governed by the Bureau of Consumer Protection, meaning it’s regulated by the government. There are rules to follow vis a vis the CAN-SPAM Act, and they’re all clearly stated and easy to follow.

So what’s the problem?

Well, on the other hand is Papa John’s, was, well, allegedly spammed its customers in 2010 with 500,000 supposedly unwanted texts.

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How SMS Marketing Gives Underdog Businesses a Black Friday Advantage

It’s almost that time of year again: Black Friday, the busiest shopping day of the year. And because mega-chains and big box retailers usually dominate Black Friday, the smaller independently owned shops and boutiques could actually struggle during the buying frenzy. If you’re the owner of such a business, you’ve probably come to terms with the fact that you can’t offer the same deals or acres of shelf space. But you do have one tool that can attract shoppers this Friday: your opt-in SMS marketing solution.

Group SMS is a great way for smaller retailers and businesses to get a leg up on their national competitors. After all, one of the most popular reasons to patronize a smaller shop is the close, personal customer service. This Black Friday, commit yourself to using SMS to offer that same customer service experience when people really need it.

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The Power of SMS Marketing for Sports Leagues

SMS hasn’t always been regarded as a marketing tool but society has started to notice the benefits of mobile technology. Many businesses have already incorporated SMS marketing but during the past year sports teams are starting to see the light as well. While SMS works great for businesses, sports leagues can benefit the same, if not more, from incorporating it into their marketing plan.

In December of 2011 the Phoenix Suns made it known they would be starting an SMS campaign in order to draw in more fans. There are a variety of ways sports teams can get fans more involved through SMS messaging including providing the latest schedule, scores, team information, player stats, and something most fans extremely enjoy; contests and giveaways. Everyone loves free stuff and sports fans are no exception. Who doesn’t want a football autographed by their favorite football player without having to pay a dime?

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How to use SMS marketing with confidence

SMS marketing is still a relatively new form of marketing and many businesses are yet to make use of it. Like all things new and different, that journey into the unknown can leave some companies with a lack of confidence when it comes to starting up an SMS marketing campaign for the first time. Here are some important points to keep in mind to help you build up your confidence when using text message marketing over time.

SMS marketing is an opt-in service: Your customers would not have chosen to subscribe to your service or consent to providing their contact details if they did not wish to receive information from you. Providing a way for recipients to opt-out of receiving messages from you, such as texting ‘STOP’ to a number, will also allow you to stop worrying about those who do change their minds.

Practice makes perfect: It is very rare for people to be instantly amazed at something that they have only just taken up. SMS marketing works in exactly the same way. It is difficult at first to know what to say and when.

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Text Message Marketing News Roundup: November 12-18

A weekly roundup from November 11th to November 18th of the most important articles from all around the world that have a direct impact on Mobile Marketing, and a couple that are just awesome!

SMS Marketing Industry News:

3 excess text messages prompt fan to sue Bills
Like many other Buffalo expatriates who have moved far away from Ralph Wilson Stadium, Jerry Wojcik wanted to stay connected to his hometown Bills. So earlier this season, the Florida resident signed up for a Bills program that sends fans text messages. Trouble is, he says, the text alerts became too frequent.

Mobile Newsbytes: Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone
Texting Increases Survey Truthfulness, Skin Cancer Prevention via SMS, Consult a Doctor on a Smartphone

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Boost your Business with SMS Marketing

Marketing by means of mobile devices is called mobile marketing and it includes MMS, push notifications, in-game mobile marketing, mobile web marketing, QR codes and many other types of marketing, like SMS marketing, which is what this article is about.

Every business should bear in mind the importance of mobile communication. This channel is really every salesman dream because hardly nobody ever leaves their home without their phone. This means that as long as you follow the golden rules of marketing (pertinence, convenience and right timing) mobile communication allows infinite possibilities.

SMS marketing strategies to promote your business

Launching your product by sending your clients all of the information about your new product and where they can get it and giving them the chance to respond by offering discount coupons or free samples of your products.

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US casino expands mobile database with SMS marketing campaign

The gambling sector was one of the few industries always considered to be recession-proof but the 2008 crash hit even some of the largest casinos, especially those based in the US.

A report from the American Gaming Association revealed that even casinos based in traditional ‘gambling Meccas’ such as Nevada and Atlantic City were hard hit. In fact, figures show that Nevada (the home of gamers paradise Las Vegas) experienced a ten per cent fall in casino revenue in 2009 – the greatest decline in its history.

New Jersey casinos saw revenue drop by 14 per cent, while more than a third of gambling establishments in Atlantic City filed for bankruptcy. In light of this, many casinos looked at how to turn around their fortunes by embracing mobile marketing in order to reach out to a larger customer base.

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SMS marketing in comparison with multiple advertising campaigns

Multiple advertising campaigns are nothing but campaigns that help in promotion of products/services by making use of promotional strategies such as hoardings, pamphlets, direct advertising et al. On one hand where multiple advertising campaigns are frequent and popular modes of advertising, SMS marketing have several advantages over them.

1. Ridiculously low cost

The major benefit of Bulk SMS marketing is that it is ridiculously low in cost. This is advantageous for the business in the sense that it does not need to go the extra mile for incurring huge advertising costs that it usually spends on big hoardings, pamphlets, and other traditional methods.

2. Mass reach

On one hand where traditional advertising is reachable to only a few people, bulk SMS marketing have this feature of being able to reach the masses. That way, a large piece of audience gets informed about the product/news in advance and it consequently helps to create awareness about the product.

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Is SMS the missing piece in your marketing puzzle?

Mobile phone marketing is one of the easiest and most effective methods you can add into your marketing mix, especially if you already collect your customer’s contact details.

As of December 2011, 88 per cent of the Australian population (aged 14 and over) owned a mobile phone, with 95 per cent of a key demographic, 25-34 year olds, owning a mobile phone. (Roy Morgan) When you couple this information with SMS open rates of close to 100 per cent (Keith Brown and Budde), SMS marketing presents a great low-cost marketing opportunity for small and solo businesses.

SMS is highly effective when used for:

  • Promoting sales, specials or discounts
  • Reminders for events or appointments
  • Competitions and voting
  • Time-sensitive promotions

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