Understanding How to Market Intuitive Website Content and Design to Small Businesses
Dynamic website design is clearly becoming the latest business wave of internet design. Much of the reason is due to the proliferation and easy access of smart phones and mobile devices that display web pages. Because the average consumer today is relying far more on his mobile device to find businesses, products and services while on the go, dynamic website design is putting responsive businesses in the forefront of those consumer searches. However, a new aspect is also quickly becoming apparent in mobile internet searches: localization.
Dynamic website design essentially determines what kind of internet device a person is reaching a website with and transmits the best website format for that device. If the reader is using a regular desktop computer, then he will see a traditional web page. Conversely, if he’s using a tablet or a smartphone, then he will see a mobile version of the website which loads faster and works better with mobile devices.
Localization of a website takes the matter a step further. Now, not only does the website understand what device a person is using, it can also determine if the person is in the nearby area, pulling up web site content that is specific to a local customer and directing him to the brick-and-mortar address of the business, if it applies. This design feature can even dictate what language the website is displayed on a user’s device.
Website Design 101
Every waking moment our senses are overloaded with visual and auditory stimuli. Some of the things vying for our attention are understandable and worth our time, while others are jumbled and confusing. You can make your website more effective by observing three easy rules: create less noise, make clickable elements obvious, and create a visual hierarchy.
Create Less Noise
Most people have a low tolerance for distractions and visual complexity. Think about keeping your websites user friendly by keeping the pages simple. Easy to read and understand pages make a better point to your customers than large blinking text, bright colors, and exclamation points everywhere. And speaking of noise, if you have video or audio elements on your site, don’t set them to auto-play. Nothing will chase people away faster than unexpected noise.
Make Clickable Elements Obvious
When landing on a website, most visitors will scan it quickly while trying to figure out what to do next. You can make this decision easier for them by creating easily identifiable clickable elements, like “View Full Story”. These can even be calls to action, like “Donate Now”, or “Email Us”. Don’t make the user think about something as mindless as a clickable element. By making these elements obvious, it is possible to increase conversion rates and leads. In keeping it simple, be sure to limit the number of calls to action on each page to a minimum.
Small Business Web Design – Enhance Online Presence
With an efficiently designed website, small business dealers can create a good impression and attract more people to their business. Small business web design services are now provided by leading companies in the field which aim at enhancing the online presence of their clients, thereby bringing more visitors to these websites.
Small business web design companies utilize the services of web developers and talented SEO professionals. Depending on the business owners’ needs, they carry out any sort of web design including data driven, custom, multimedia, flash, and E commerce. These providers can also redesign your existing website for a better look.
With creatively designed websites, proper communication with the website visitors can be attained. An ideal designer highlights the company products and information, appropriately blending graphics and advertising tools. Web designers take care of all aspects involved such as planning, designing, page layout and final finishing touches.
SMALL BUSINESS WEB DESIGN SERVICES
The online world has reshaped the face of small business marketing and advertising. With these new advertising solutions being introduced to the world, it’s unthinkable to try and operate a successful small business without a functional, purposeful online presence. A professional online presence, including website design, can increase your sales, maximize your profits, bring in new clients, and broaden the reach of your small business.
Years ago owning a website was an optional marketing tool. Today, it is a necessity. If your goal is to promote your products and services directly to your target audience and establish your online presence to attract more potential clients, then owning a website is the perfect solution and North Country Design wants to be your partner in developing a website that works for you.
The Secret to Success in Small Business Web Design
With so much competition in today’s marketplace, it’s more difficult than ever for small businesses to succeed. In order to achieve the best results, effective small business web design is a must. With the right team on the job, your business can navigate to the top of search engine rankings and attract the traffic needed to edge out competitors. In the realm of Internet marketing, SEO is king. Through search engine submission, keyword use, and other strategies, your website can dominate the marketplace and achieve the results you’re after. With an understanding of the value of SEO, web design professionals are able to create the best strategy to help your small business succeed.
When you consider the power of SEO, it’s clear why it’s so important to small business web design. When compared with PPC and other marketing techniques, SEO has clear and consistent results, which outshine the other options. By achieving top search engine rankings, your business will see tangible business results. Effective SEO is the key to top rankings on Google and other search engines. Statistics don’t lie—SEO clicks deliver traffic. 42% of searchers click on top-rated search results. PPC and other marketing techniques simply can’t compare to these results.
Essentials of Small Business Website Design
A Small Business website design is made with the aim of driving customers to buy products through the site. This means your service provider has to come up with a design to allure people and appeal them for a purchase. The design must be aesthetically pleasing and functionally satisfying! Here are a few tips to achieve your dream of having an effective Small Business web design:
Having structured and defined paths
It is difficult to influence customers to buy without a proper outline to guide them into the buying process. A definite, well-structured path will make it easy. Including a flowchart, for instance, showcasing the different webpage elements along with path direction for each simplifies the things for the visitors. A small business web design with attention paid to such details can really take the purchase rate up.
Easily locatable and prominent product buttons
It’s good if you have the product buttons displayed right on the home page. The product button would directly take the customer to the product page, and the purchase decision would be speedier. More clear the visibility of it more are the chances of having a successful purchase. A good custom web designing company understands this. You would find a high-quality website designing approach to include placing of these product buttons on the top left hand corner as this area is most frequently seen by customers. Size of fonts and selection of colors also play a vital role here.
Expert Advice on Small Business Web Design
Anyone with hopes of expanding their small business and reaching more prospective clients will have to launch a website at some point or another. “These days if you tell someone you don’t have a website, it’s almost like saying ‘I don’t have a phone number,’” said Ivana Katz, founder of web design company Websites 4 Small Business, located in Sydney, Australia.
Having a website not only gives your small business credibility, Katz said, but it can also help you run your business more efficiently. “Your potential customers can find out details of your products and services 24 hours a day, 7 days a week without having to call,” she said. “A website can also open the doors to new local, interstate and global customers.”
Katz, who has launched many of her own small businesses and who has been designing websites for nine years, recently offered us some expert advice on small business web design.
4 Biggest Website Mistakes Made by Small Businesses
A study published by SMB DigitalScape earlier this year points out alarming shortfalls of the majority of small business websites. While the study suggests that many small business websites are not technically sound from a search engine optimization point of view there are some bigger blunders at hand that can be fixed in less than an hour.
The purpose of most small business websites is to establish an online presence and provide information for searching customers. A lot of small business websites do not have an e-commerce platform and the only way they make money is to have their customers make a phone call to purchase a product or service or visit their brick and mortar location.
If you are in an industry where your customers are more likely searching for you from their mobile phone, such as a restaurant or a rental shop, then it’s time to seriously consider how mobile friendly your website really is. Generally, busy and on-the-go type customers such as mothers, office works, professionals and teens are likely to complete a purchase on their phone. Last minute products or services that do not need a lot of research also lend themselves well to mobile phone searches.
Small Business Web Design in London: He Develops Businesses Not Only Websites
If you are running your small business outside London [United Kingdom], then not to worry because he works as freelancer and he can handle all web designing and online marketing stuffs remotely. Ken Laing is servicing small business web designing in London, Europe, Japan, Asia, Egypt, and USA over 7 years.
Ken Laing is breaking all the traditional laws for online presence of small business. If you are a small business owner then you must be awake about creating online presence for business. We are breathing in 21st century and now these days’ teenagers use web for making friends and potential customers are searching for services and products on Google. According to the law of marketing for anything, we must reach out where we will get mass. So where is the crowd? Yes Ken Laing knows very well, its web.
Small Business Web Design – Two Recent Examples
Contrary to general perception, designing websites for small business is a pleasurable experience. For starters, smaller clients provide considerably higher freedom in taking creative decisions. Unlike in larger organizations where a lot of time is spent in coordinating with people from various departments before any decision is made, smaller businesses, offer opportunities to be directly connected with the decision maker in the company. Small business clients also are more willing to experiment on latest design standards and technologies, while bigger businesses are still apprehensive.
Eco Leaf Plates
Promoted by The Magnus, the website showcases the company’s eco-friendly, biodegradable products – areca leaf plates. The plates are exported to leading hotel chains directly and also through marketing partners across the world. The company also manufactures areca leaf plate making machines.
Make My Sculpture
Make My Sculpture caters to people who would like to capture and cherish life’s little moments of happiness. The company converts your photographs into beautiful sculptures and other memorabilia that can be hung on the wall, placed on the mantle piece, table or used as a magnetic badge or key chain.