Site Analytics

Announcing Enhanced Link Attribution for In-Page Analytics

In-Page Analytics provides click-through data in the context of your actual site, and is a highly effective tool to analyze your site pages and come up with actionable information that can be used to optimize your site content.

Before now, In-Page Analytics was limited to showing clickthrough information by URL and not by the actual link on the page, and was limited to showing information only on links, and not on other elements like buttons. The most common complaint about In-Page Analytics is that if a page has two or more links to the same destination page, we show the same statistics for both links, since there was no telling which link the user actually clicked.

We are now introducing a new feature that solves these issues. To use Enhanced Link Attribution, you’ll need to add two lines to your tracking snippet and enable the feature in the web property settings.

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Google Analytics In-Page Analytics Gets Link Attribution Reporting

The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great way to analyze patterns of behavior, and can provide important insights to web designers and UX professionals. For example, they can be used to understand if specific links on a page are used or not and by which segments of visitors. A great case would be to check how often mobile users click on specific links as opposed to non-mobile users. As we can see below, by using Advanced segments we would see for each link the percentage of mobile vs. non-mobile clicks (learn more about advanced segments and how to create them).

However, as we can see in the screenshot below, two separate links that send visitors to the same page are aggregated in this report, meaning that we wouldn’t be able to measure the success of two different links in driving visitors to another page. In addition, JavaScript buttons and actions could not be tracked using In-App Analytics up till now.

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A Beginner’s Guide to Website Analytics

What is Web Traffic?
These days, everyone is so obsessed with increasing traffic to their site that they’re going crazy for SEO tricks and tools that are meant to attract lots of people. The thing is, traffic that is generated for the wrong reasons will remain simply that: traffic that comes and goes, and is largely irrelevant. Part of the job for professional SEOs is sorting out what traffic is relevant, quality traffic and why.

What are Website Visitors?
Focus for a moment on what you want from your dental website marketing strategy. Do you want current or past patients to find a modern, inviting, and easy-to-navigate site? Do you want new or potential patients to be able to easily contact you? Do you want to create a first impression that is so compelling patients from other offices will switch to yours? Visitors to your site are the people who are there because they like something about what you have to offer.

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Using Page Level Google Analytics Custom Variables to report on SEO traffic by page type

One of the most important reports an SEO agency gives for a large site is the one that breaks down the traffic to the different sections of that site. This allows you to analyse whether traffic rises came from product pages, product types, category pages, sub-category pages, blog posts etc. For most sites you can produce this report by looking at the top Google Organic landing pages and filtering by an appropriate folder or file name from the URL.

The problem is that a lot of sites don’t have a difference URL structure for each section so the above method of gathering data won’t work. Certainly if you have an ecommerce site you can’t separate products by category unless you have the category in your URL and that’s usually a bad idea for SEO.

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Analytics Tiles gives you website stats with a Windows Metro look

Finally a flexible Google Analytics app for iOS

For a person running a small site, monitoring traffic and stats with Google Analytics is something of a necessity that can easily turn into a tedious chore. There’s a sense of responsibility associated with knowing what blog posts are popular and what type of articles read by people coming from Facebook. You see all these articles about search optimisation and objectives that I can’t really understand. I just find all this Google Analytics business very boring.

Then you get a level of curiosity and start checking your stats. Even if you don’t clearly understand the difference between uniques and pageviews, it has become a matter of vanity. At some point you see a surge of visitors and want to know who retweeted that link or where’s has it been quoted.

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Digital Analytics For Non-Ecommerce Websites

It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also dictates that website performance is measured in some way, usually through Digital Analytics data. For example, you may ask “how many visitors came to my site last month?” Thinking a little deeper you may also ask “I’ve spent x dollars on this new website… what’s my return?” This is where digital analytics should tell you the answer.

But… It’s often not that simple. Think about a popular site such as Amazon. How does Amazon determine the performance of their site(s)?

Hard cash is a reasonable example and who would argue? Smart analysts will not focus on the absolute value of the revenue metric though. Absolute metric values are not actionable and, as such, while they can answer your ROI questions they can’t help you grow your business.

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What is Universal Analytics and How Does It Affect My Website?

Last week I had the pleasure of attending the Google Analytics Summit for 2012 in Mountain View, California. It really was a great two days, and the Google Analytics folks did a superb job of hosting a bunch of nerds interested in their product. There were tons of announcements, particularly on the first day, and the main one involved the biggest change to Google Analytics since it transitioned from the old Urchin.

Universal Analytics

You can read all about it on various blogs covering the event, particularly Google Analytics own blog. So what are the key points?

Easy and Fast Measurement

Google Analytics had up to this point stored a whole bunch of it’s information within the user cookies, which constantly would get passed to GA on every pageview. Use premium with 10-20 custom variables on a visitor? That was getting passed with every page hit.

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The Importance of Website Analytics

Tracking analytics is a polarizing subject. On one hand, its precise measurements and metrics can provide invaluable, scientifically-tested information crucial to fine-tuning your website.

On the other, its very precise nature can quickly escalate into a dim haze of confusing lexicon – a bewildering amount of metrics, and complexities that surpass even many so-called specialists. So why bother? What can analytics provide for me and, furthermore, how is it worth the steep cost – whether that is in money, time, or sanity.

A Numbers Game

Analytics is all about the numbers. There are several services out there that serve analytics metrics, such as Google, Adobe Omniture and others, but the one thing they all revolve around is numbers. Actually more like tallies.

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Social basics: 10 of the best engagement and analytics tools

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.

CrazyEgg

This tool helps website owners in tracing what viewers are doing once they click on your website. It offers four sub-tools to carry out the same, however the more useful ones are:

Heatmap — This is one of the most popular ones, which gives a clear picture of where people clicked on your site. It helps in analyzing what’s ‘hot’, so that one can tweak the content and its placement to proliferate conversions.

Scrollmap — The output from this tool reveals shows how far down the page people hitting the site are scrolling and at point are they stopping the process. This helps in determining placement of content and deciding what all needs to be above the fold.

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Google Analytics Premium vs. SiteCatalyst: Now and in the Future

It seems there aren’t many complicated tasks that can’t be boiled down to pushing a button or reading a pie chart, these days. Automatic transmissions make shifting gears effortless. Point and shoot cameras eliminate the need for interchangeable lenses and aperture adjustments. And, in the web metric analysis world, Google Analytics makes evaluating site traffic easier and more intuitive than it’s ever been. But what about those of us that want full manual control? What about those of us who know what we’re doing and don’t want to be constrained by ease-of-use features? Where do we turn when we want maximum performance, not just a pretty interface?

Until now, the answer had been SiteCatayst, an Adobe product. It’s the manual transmission, the single lens reflex camera of web analysis tools. It offers powerful customization and unlimited control to educated users.

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