Top SEO Tips Straight From the Industry Experts
Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of “yellow books.”
These books were not like other books you may stumble upon. They were fat and heavy, dirtied your fingers, and configured your eyes into a permanent squint-mode with their tiny type. These yellow books were dangerous creatures, indeed.
How else could consumers find what the businesses they were looking for, though? Well fortunately, the consumer search landscape has drastically transformed since then. Instead of flipping pages, we type. Instead of squinting our eyes for the right match, search engines do the matching work for us. In this new world of search — new in the grand scheme of things, at least — it’s critical for businesses to understand how to properly optimize their online presence for search.
Top SEO tips for channel marketers
As an online retailer or reseller in the IT sector, optimising your website for search engines can be super-competitive.
Not only are you competing against fellow resellers but you’re also competing against the giant high-street retailers’ online stores, plus the manufacturer and not to mention affiliate websites. In an already competitive sector the term-level competition in search is fierce. Generic SEO advice about optimising titles and adding alt-tags to images isn’t going to touch the sides in these cases (though you should always have the basics in order – that’s a post for another day).
Here’s a few of our advanced top tips, proven to work for resellers and other non-OEMs in any competitive sector:
1.Get Your USP on Your Website
Search engines have a difficult job to do. Firstly they need to identify or predict user-intent where possible using query-type analysis; history, proclivity, location and other such data-signals. After that they then need to qualify and then rank the most relevant pages for that query in relevancy order.
8 Essential SEO Tips for Twitter
There are many things that go into having a successful Twitter account. A successful Twitter campaign is not only measured by the number of followers you have and the level of interaction that you are able to create. For example, one very important factor is how well your Twitter account ranks on Google when searching keywords that are relevant to whatever you are promoting on Twitter.
Though creating a successful Twitter campaign takes a lot of time and effort, there are generally accepted starting points that everyone who wants to be successful on Twitter needs to bear in mind. Here are eight crucial search engine optimization pointers that you need to know if you are looking to get your account on the path towards success.
Choose Your Account Name Wisely
It is important to choose the right account name, because this name will be featured in your Twitter URL. This is important because your user name should not only include a very important keyword of yours for search engine relevancy, but also be a good phrase or word for conveying the purpose of your product, service, campaign or brand.
2012 SEO Tips For Google Panda Algorithm Update
As everyone knows that Google again changed formula of its search engine optimization. Many site are affected from this expected change of search engine.This algorithm of look for search engine optimization is mostly based on original material of your web page. this time Google tried a lot to in panda to filter copy material and sites have fake impact on the web. Panda is only working on junk. so if you have original material on your web page, you don’t need to be worry. Panda also affects on those sites which are generally making weblink by exchanging links. Google, after panda upgrade, consider exchanging links as a junk.
After Panda upgrade, this should be the concern you have to provide while doing seo of your web page.
1-Excellent and exclusive material (as per panda its must). you must have fresh and exclusive material in your web page to get quality visitors.
2-Give more focus to your web page material to be able to keep your web page safe from panda.
3-Off-course backlink building, inbound links, oneway hyperlinks deside the popularity of your web page on the web. So you have to create quality hyperlinks from high PR sites to be able to get quality visitors to your web page.
SEO Tips: View What Your Page Looks Like In Search Results
The goal of search engine optimization is to elevate the content you produce on the Web to the best possible search engine result pages (SERPs). All businesses and brands know the value of “being on page 1″, and many of them are putting valuable company resources toward that goal. While being on page 1 of Google searches is important, and underlooked element of your SEO is how your search results actually appear on the SERPs.
This is where Google’s Structured Data Testing Tool comes in handy.
This tool allows you to simply enter a URL in to a field and with the click of a button, display how your page will be displayed on the SERPs to searchers.
Here we see a blog post published a week ago about Instagram’s new layout changes. By inputting the URL (http://digitalsherpa.com/news/instagrams-new-profiles-looks-a-lot-like-facebook) in to the Structured Data Testing Tool, we’re able to see exactly how the blog post will display to searchers and the social media accounts connected with it. You see that the description of the page, which is controlled by entering your ‘meta description’, will not display because it is dependent on exactly how the user is searching.
3 SEO Tips For Beginners
SEO needn’t be mysterious. While it’s true that the algorithm search engines use to rank websites is dynamic, there are accepted approaches and techniques to optimizing websites that are easy to learn and easy to use. So let’s get started giving your website an SEO boost.
1. Produce high quality content
It makes sense that Google wants to ensure that among the multitude of websites out there, search engines only find relevant pages. With that in mind, remember that words are all you’ve got* — so use them well. If you don’t take care to ensure your content is frequently updated with useful, relevant, shareable content — another good reminder to get that blog up to date — you risk getting the cold shoulder from search engines.
Rank Your Website At The Top With These SEO Tips
The most important thing about running a business website is making sure that it employs good search engine optimization techniques. By using these techniques, a business can improve its search ranking, so that its website is ranked more highly by the major search engines. To learn more, read on.
If you go the link directory route to build backlinks, verify the legitimacy of the directories you use by checking to see if its sites are useful and interesting. Make sure their customers are active and happy with their performance. Be sure that you know who you are affiliating with.
Consider submitting articles, including a backlink, to ezines which cover the same topic as your website. EZines have archived lists of articles with active links so even if time has passed, since you published your article consumers can still find them and use the information to access your site.
SEO Tips for the Toy and Game Industry
And that, dear retailers, is where the purchase path truly begins. Over 2/3 of consumers buying toys and games this year will be influenced by children.
Those kids will likely have heard of the product through word-of-mouth or some form of advertising. Once the idea reaches the adult consumer, offline ads convert to online interest – meaning search engine research.
Comprised of over 700 companies and bringing in an annual revenue of over $2 billion, the toy and games industry needs search engine optimization (SEO) to increase digital visibility, especially during the holiday gift-giving season. Over 68% of total toy sales are influenced by the web.
Toy and game retailers need to ensure it’s their product being found in the search engine results. According to Forrester, consumers predominately click on the top four results before moving on. Of those four clicks, 53% goes to the very first link.
SEO Tips: Get your business found!
SEO Tips For Local Businesses
A very important part of being successful online is using SEO (search engine optimization) to strategically compete with your competition in the search engine results pages (SERPS). Search engines are how normal day to day people find useful information, shop for new products and discover new local businesses. Using the SEO Tips in this article, you can give your website a quick boost in traffic.
Your website URLs should be case-sensitive, you should have some options to configure this in your server settngs.. This is very important if you want to have a good SEO score and increase your traffic
In order to boost your search engine optimization score, you should link to external (off-site), content that is rich and high quality. This is VERY important in terms of your link usage. Search engines value outbound website links more than internal links to your own website pages. You can always try to look for high quality link exchange programs, as this too will raise your SEO rank and bring you more qualified traffic.
SEO Tip for Blogs – Don’t Waste the PageRank
Most blogs use the following layout for their home pages and the archives. There’s the title of the post, a short excerpt (description) and a “read more” link that points to the full article. Some blogs may also add a featured image near the post’s excerpt.
There’s one little problem with the above layout though – it wastes your Google PageRank and thus may not be the most optimal layout as far as SEO is concerned.
Let me try explaining it in simple English.
Your blog’s homepage has a finite amount of Google PageRank that is equally distributed among all the links that exist on that page. Thus, if you put 10 links on a web page whose PageRank is 5, each of those links is passed 0.5 PageRank. If you decrease the number of links from 10 to 5, each of the links will be awarded with a PageRank of 1.