Increase PPC & SEO Conversion With Email Nurture
In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide shopkeepers. For example, putting staple items such as milk at the back of the convenience store so that patrons walk by other items they didn’t intend to buy. “Kids Eat Free Night” is a gimmick to establish family dining patterns that are known to repeat.
But the online world is relatively young and small business online marketing norms are still developing. With so much emphasis on generating leads, it’s easy to lose sight of the real goal. The reality is that conversion is rarely a quick event. It takes nurturing. No matter how great the onsite experience is, it’s important that an online marketing strategy recognize that the sale will be in several parts. Forty percent of marketers don’t use email for drip nurturing. There are also many businesses who still believe that buying a huge email list to use for a magical “blast” of new customers will work. It won’t.
Why seo and ppc can be a waste of money
In order to ensure that your marketing campaign isn’t a waste of time or money, you need to spend time researching the purpose of your campaign. You also need to establish a way of tracking everything properly. If you don’t have Analytics installed within your website, then how do you know where your money is going? There are a number of different aspects which you will need to consider when setting up tracking – including visitor numbers, conversion tracking, call tracking, monthly reviews and more.
It is important that you find out where your visitors are coming from, and what it is that they are looking for. You will then be able to adapt any SEO or PPC campaigns in order to successfully target the right audience. If you set up a campaign without tracking, you won’t be able to tell whether the money you are paying is having the desired effect upon your website.
Most people will set up an SEO or PPC campaign and leave it to do its own thing. Many of these people will see an initial increase in sales, and then will leave any campaigns untouched. It is essential that you monitor the website on a regular basis, so that you can adjust different aspects accordingly. This can further improve visitor numbers, conversion rates and essentially – sales.
PPC VS SEO: Which Is Better For Your Business?
Determining whether PPC or SEO is best is one of the main decisions you will have to make when promoting your business on the. Determining whether PPC or SEO is best is one of the main decisions you will have to make when promoting your business on the Internet.
Whether you opt go with SEO or pay per click for getting traffic and leads for you business, depends upon the nature of your business. Which you choose also has to do with your keywords and the types of competition you face. To a very large extent it depends on what kind of budget you have. Both options have the same goal of getting your business traffic and providing you with leads. Pay-per-click involves you paying money for your website’s traffic, while SEO involves getting your traffic via search engine results.
How do PPC Ads Work?
PPC ads are those that are seen in search engines at the tops and sides of the results pages. The advertiser pays a certain amount of money each time a visitor clicks. There are PPC management services that can help you to efficiently run your campaigns utilizing these ads.
Learn PPC & SEO and Master Search Engine Marketing
The skill sets for successful Internet Marketing is constantly changing. The challenge is to find the best training to keep those skills up-to-date. Instant E-Training has created an online learning environment that delivers highly engaging e-learning tutorials by the best instructors in the industry. Many of the trainers you will find in the Instant E-Training sessions are highly sought-after industry conference speakers and book authors.
The latest online PPC Training Program with SEO offers everything about building, optimizing, and measuring Paid Search Campaigns (PPC) & SEO. The PPC sessions will be held live online by leading experts allowing you to interact and get the most out of the knowledge and expertise they share. The sessions will also be recorded so that you can return and review as often as you need with full access for 6 months.
Each online training session features live streaming video of the instructor to give you an in-person interactive feel along with the trainer’s slide presentation. A Q&A segment will give you the opportunity to ask questions and to be sure that you are clear on the concepts presented.
SEO Vs. PPC: Which One Should You Use?
Organic SEO and paid ads like PPC are each effective in their own way, and they are most effective when you use them together. However, some clients will approach you, wanting one or the other. In today’s blog, I want to help you choose what technique you should suggest for your client’s campaign. Use this as your guide to explaining the benefits of each, helping you and your clients decide what method to use. Have a look at some of the deciding factors you will consider when choosing between PPC and SEO.
Search engine optimization is a type of inbound marketing. You boost your visibility on the SERPs naturally by influencing others to talk about you and link back to your site. Instead of directly marketing your products, you focus more on providing relevant information and establishing your brand as a leader in your industry. This process requires months before showing results, but these results last as long as you maintain your online presence.
Pay per click advertising, on the other hand, is a type of push or interruption marketing. You sell your products or services directly. Think of it as the Internet’s very own TV ad, where you have limited time, copy and space to communicate your brand message and sell your product line effectively. It’s ideal if your client wants to see instant visibility. PPC is also the perfect solution for crisis management – if you want to get a message across your audience at once, PPC is the way to go. PPC is also more suitable than SEO in terms of protection from search engine algorithmic changes.
Advantages of PPC to SEO
Quality traffic is always a greatest necessity to excel well over online for any type of business. This quality traffic is nowadays generated through SEO and SEM options. Here, many businesses are quite clueless to select a best option between the SEM and SEO. PPC from Google AdWords is definitely the first thing comes into the mind while planning for the SEM. This PPC ad campaign is definitely a worthwhile try in this regard over the SEO. It doesn’t mean that you should ignore SEO, but SEO and SEM together can always works well for every online business or website. Let us see some of the vital aspects that are making PPC as a better choice over the SEO.
Valuable results are always quick to achieve through PPC to SEO strategies take a longer while to shower benefits in return. Importantly, PPC ad campaign offers utmost control for its effective management, when compared with the SEO campaign. Also, bidding and using low cost keywords is quite easy with PPC campaign and success is very much easy to obtain through the planned approach too.
Many people think SEM or PPC ad campaign is costly to afford. It is a pure myth. In fact, SEO strategies will require reasonable amount of money spending too. Quality content requirement through outsourcing for the SEO is a better example in this context. Here, PPC ad campaign is definitely economical, which comes with quicker beneficial results in return.
How to SEO your site for 2013 and beyond
Inspired by Andy’s recent post for Management Today: “How to Get to the Top of Google”, I’ve put together a future-proof introduction to how to SEO your website, with a few pointers on how a business new to online marketing can get off on the right foot with those temperamental search engines. SEO is an increasingly broad practice, but as a starting point your priorities should be split into two main areas: onsite SEO and offsite SEO. Here are three ways to make the most of both.
1. Find your target keywords
Keywords are the cornerstone of any SEO strategy, and to create your list of target keywords, you’ll need to do a bit of research. Google’s Keyword Tool is free to use and will give you an idea of how many people are searching for keywords relating to your business. Think “volume + relevancy”, and find keywords with a significant search volume which people are likely to type in when they’re searching for your specific range of products or services.
2. Build your site according to your users’ needs
Once you know what your target keywords are, separate them into themed groups and create a dedicated landing page for individuals with a similar set of needs. Based on their search terms, consider what kind of content will be most relevant and engaging to those users and work hard on meeting their immediate needs once they’re arrived. It’s very easy to click the back button when you’re browsing, so do everything you can to convince a user that they’re in the right place to minimise bounce rate.
Why Marketers Should Be SEO, PPC, Coding and Copywriting Guru Ninjas
Employers are looking for so-called Ninja Guru Wizards who can singlehandedly design and code landing pages, write copy, optimize for search, launch PPC campaigns and develop entire marketing strategies to achieve desired results and grow revenue. And online marketers and SEOs are branding themselves as Ninja Guru Wizards who can simultaneously write code that won’t break a site and write copy that will convert leads.
Do people want to be taken seriously or are we living in some kind of bizarro world where marketers and agencies act like a bunch of bullfrogs during breeding season?This kind of thinking is a problem for the marketing industry. It starts at the corporate level and it’s fueled negative branding and perception issues for online marketers and SEOs.
Getting Started with SEO, PPC and Social Media
Never mind the BAFTAs, the British Academy Awards or even the Oscars: the events to be at lately are clearly the advertising ones. The buzz words are ‘Social’ and ‘Search’ and not apart like relatives suffering from sibling rivalry but very much in tune and complimenting each other in a way identical twins are said to behave.
After a flurry of international discussions about this at Social Media Week last week, Fresh Business Thinking picked up the conversation at the ‘HIT ME, optimise your search’ event at Microsoft’s London Victoria offices yesterday. Cedric Chambaz, Microsoft UK, David White , Weboptimiser, Guy Levine , Return on Digital, Nick James, Fresh Business Thinking, John Straw, Lindex, Rob Shaw, Epiphany Solutions, Colm Bracken, Microsoft UK and Stephen Waddington, Speed Communications shared their knowledge with the SMB audience.
Dead or Alive: Is SEO vs. PPC Really a Debate?
OK, so you’ve seen this before—many, many times before—and you certainly can expect to see it again. It’s the age-old debate of whether or not businesses should invest the majority of their online marketing budget toward search engine optimization, pay per click or both.
Small businesses understand the fundamental challenges that go hand in hand with SEO, the ever-changing Google algorithms, and the threat of Penguins and Pandas chomping down on your site— affecting your rankings and, as a result, the livelihood of your business. Meanwhile, PPC poses as the “quick fix” for a company, right, with measured results right at your fingertips?
According to Larry Kim of Wordstream.com, there are some in the SEO community that believe PPC is an “addiction in the marketing world,” others that believe PPC is more of a useful tool to help better your SEO initiative, as well as others that believe SEO and PPC work best together.