SEO Preparation for 2013: Build Up Your Author Rank

The first week in December marks the need to get ready for the New Year. Whether your business slows down or speeds up during the holidays, the New Year is coming and people are expecting bigger and better things from their favorite businesses. If the consumers weren’t enough to get you thinking about 2013, think about your competition. Most companies will look back at the last year, analyze their mistakes and their successes, and create an improved strategy. It’s important your company do the same.

One of the things that will be important this upcoming year will be author rank. For those who are unfamiliar, author rank is a way for Google to rank the quality of particular authors. This only helps increase relevancy for users, so it’s quite clear that Google will put a larger emphasis on Author Rank in 2013. So how to begin to build an Author Rank? It’s easy, and you may already have started without even realizing it.

How to Begin Building an Author Rank

Building an Author Rank doesn’t have to be difficult, but it is a task that takes time and is something you have to understand before you can really get going.

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The Best Drunken SEO Pitch You’ll Hear Today

McCollum & Griggs LLC, a Kansas City law firm has put out a humorous clip featuring a voicemail they claim comes from West Coast SEO company. The guy, who the firm says is drunk (which does appear to be quite possible, based on the audio) claims to be from Microsoft.

“We’re pretty sure this guy is not from Microsoft,” Phil Singleton, CEO of Kanasas City Web Design, which handles the firm’s site, tells WebProNews.

“An SEO & Internet marketing company on the West Coast tried to sell a domain name related to personal injury law to Kansas City attorneys, McCollum & Griggs, LLC,” David McCollum from the firm explains in the video description. “After a couple days of civil discussions with the domain seller, the lawyers politely passed on the opportunity after discussing with their Kansas City SEO firm. The next day, the supervisor (or owner) called back and left a drunken rant on the attorneys’ voicemail.”

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SEO For Charities

In these straitened times we live in, ever since the market crashes of 2008, it’s more important than ever to be getting your charity in front of potential donors. While neighbourhood and street fundraisers, events, door drops, telemarketing and other offline promotions play an irreplaceable role in introducing charities to new supporters, it’s important to have an online presence as well. While there are various ways that you can bring more people to your website, such as paid search and affiliate marketing, SEO is the topic of this post because it involves optimising your own site. Here are some important tips to follow when it comes to SEO for charities.

Content: Web Copy, Images and Resources

It’s a well-worn expression in online marketing that “content is king” but this is just as important for charities as it is for everyone else. Ever since Google’s ‘Panda’ algorithm update in November 2011, which saw sites with low quality content removed from the index, the emphasis on quality content has never been stronger. Try the following:

  •     Have a blog or news section on your site and make sure you are publishing new content, ideally a minimum of 350 words, with images if possible, a minimum of once a week. These can be charity updates, news that affects your cause, supporter stories, success stories, thoughts on the wider world. It’s important to publish what is interesting to your supporters.

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The 4 Step Easy SEO Audit

For years now we’ve been performing site audits for any website that was game enough for us to take a look at their SEO efforts all across YouTube! Not everyone is game, but if they are then they usually come out of the experience with a boatload of changes to make to their site and advice on how to move forward with better rankings. Hell, a few have even become customers!

With Christmas rolling around and the buying season well and truly upon us, we thought we’d build a simplified version of our audit process that any non-technical person can perform on their own site to gain insight into their website’s SEO performance. Here it is!
1. Take a peek at Google’s index

The first thing you’ll want to do is explore Google’s index for any potential issues. If you can see them just looking at the index, you can bet that Google has too.

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Can The SEO Industry Embrace Long-Form Content?

A recent spate of blog posts have been published ridiculing the pervasive “What X Taught Me About Y” genre. Richard Falconer published a long list of them, I wrote my own parody here on State of Search, and Michael Kovis effectively demolished the genre. But there are also fans of these types of posts, and some have flocked to the relevant comment sections to proclaim their favour, sparking interesting debates in the process.

Do these type of posts add value? Are they worthwhile to write – let alone to read? Is this a type of blog fluff that we should embrace – like top 10 lists – and strive to do as well as possible, or is it better to mock and shun these metaphor-driven blogs?

Opinions are heavily divided, and while I lean towards the anti-camp I can see how sometimes these posts can add value. But something else has emerged from these debates that really strikes a chord with me: the relative lack of long, exhaustive articles about SEO and digital marketing.

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5 Top SEO Fallacies: A Myth-Busting Rant

In SEO circles, we’re never lacking for buzzwords or the new, hot item. In fact, it can make your head spin just trying to keep up with whatever is being touted as the latest and greatest method of making a website successful.

Personally, I’m in the grain-of-salt camp on new things, at least until I see some concrete evidence that an idea has some substance to it. Not surprisingly, a lot of what we hear in this game turns out to be rubbish.

Still, everyone’s entitled to their opinions, no matter how misguided they may be, right? Just like each of us is entitled to point out glaring discrepancies, misinterpretations, or downright idiocy. I generally try to stop short of being abusive, but sometimes, it’s a real challenge. I like the philosophy of never making a fool out of someone who’s already doing a dandy job of it all alone.

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Why Does Unrelated Content Sometimes Improve SEO?

It’s an article of faith in many parts of the SEO industry that publishing content unrelated to your niche is at best useless, and at worst actively harmful to your rankings.

There has been mounting evidence, however, that tangentially-related or even unrelated content can help your site rise through the rankings.

Sheer link bulk, from viral videos, ad campaigns or popular meme macros, can cue search engines to increase your rank.

But why, and how?

Brand Leadership

Simply measuring for relevance and context is almost impossible when we’re talking about images or videos that strengthen your brand’s position in the marketplace.

Search engines can’t read these media, except in the crudest possible ways, and thus they can’t directly decide whether there’s a brand value attached to them. Therefore, they have to look at patterns and the ways people link these pieces of media to your site, and make a highly educated guess as to how relevant the media in question really is.

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Get Your SEO & Social Media Marketing to Work Synergistically For You

Social signals are given more and more weight by the search engines, in terms of search engine rankings, as the days go by. If you are leaving social media marketing out of your campaigns, you are definitely missing out.

There are also some companies who do their SEO part and their social media marketing part, but their mistake is that they are not integrated with each other. Let’s have a look at how to fix that.

Link building and Social media

Panda. Penguin. And countless of other updates that the general public isn’t even aware of. Search engines are striving to serve the most relevant results to their users. They found out that one of the ways was to fetch social data. Search engines (the big ones) are now measuring the strength of social signals – based on likes, comments, shares, tags etc – and it seems that social signals are now weighing much more than links from blog comments, profile backlinks, links from content farms, and other forms of low quality links (becoming more and more true after each and every update).

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Using Social SEO Data to Optimize Your Twitter Campaign

Social networking sites such as Twitter offer excellent opportunities to boost traffic to your website and even boost conversions. However, with everyone aiming for similar results you need to leverage your social SEO data to optimize your Twitter campaign for far better results.You need to create a single group containing SEO data that has merged SEO, PPC, Display, and Social together to extract a lot more out of your campaign that you ever thought possible. Here are a few tips on how to achieve this aim.

Just as in any other marketing campaign, your Twitter campaign too needs to look out for crucial keywords. However, since there might be countless tweets from your target audience, it could certainly get difficult to seek out important keywords from a sea of data. You need to identify current trends and extract keywords from tweets that pertain to that trend. You then need to link pages to these trends and monitor this move to further fine tune you campaign.

Once your social team and your SEO team work together, then identifying such keywords, especially long tailed ones can be quite easy. Identifying trends through keywords as well as the other way around can be simple since you need to identify the total amount of keywords used in Tweets on a weekly basis. Comparing the volume of that keyword with the same in the previous week will help identify trends.

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SEO Basics for new websites

Are you looking to learn the SEO basics for new websites ? Below will give you a brief outline what we feel are the best things to do for those of you who are looking to start SEO on a new website.

If you want more detailed information about SEO and what is required we do have online SEO courses starting from as little as £99 which will give you all the information needed to carry out basic SEO on new websites just contact us and we will be able to provide you with an online training course to suit your exact requirements.

However if you are starting our some of the basic things you need to look for when it comes to a new website is the basic SEO situation, most reputable web designers will build an SEO friendly website, however this is always our first action on the checklist. Check your website has SEO friendly URLs, make sure you can easily access the site to change the title tags and meta data to target each individual page.

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