Enterprise Level PPC Software
For many years, Google have offered a free campaign management platform with Adwords and a free Analytics Package with Google Analytics. Yahoo, and Bing to some extent, offered similar packages, and this was to enable easy setup and management of paid search campaigns.
Providers wanted the average business to be able to advertise online and make a reasonable success of it, to ensure a steady stream of advertising spend.
However, these tools are under no pressure to keep up with the latest technology, be innovative, or even to give you your data on demand. Google Analytics tends to offer features up to a year after the first premium tool. Conversion attribution is offered by many of the premium analytics packages now, and has been for some time, but GA only offers basic funnels, unless you upgrade to the premium version.
PPC Advertising Campaigns
PPC advertising campaigns are used by businesses and consumers to drive online traffic to their website. An advertiser usually has one account. Within this account, he or she can have many campaigns. If you drill into a single campaign, you can potentially see many groups known as ‘ad groups’. If you drill into an ad group you can see keywords and ads that belong to the ad group. The keywords you bid on trigger the ads that you write.
The Biggest Benefits of PPC Advertising Campaigns
Control – You control what page the user lands on after they click your ad. You control the amount of money you want to spend on a daily basis.
Flexible – Unlike TV, radio or newspaper advertising, PPC advertising campaigns can be started and stopped at any time.
More Targeted – If you consider newspaper advertising, you are paying to place ads in front of everyone that subscribes to the newspaper. With PPC advertising, you are placing your ads in front of people that search for specific phrases making your ad more relevant and targeted.
Affiliate Subid Tracking WordPress Plug-in – PPC Keyword Tracker
TIP: You can watch the entire video in under 10 minutes (Intro + How it Works). Or, fast forward to 4:23 in the video to see exactly How it Works.
One time fee, no subscription or re-billing. Clickbank means easy retruns if you ar enot satisfied. All future updates included. My PPC Keyword Tracker plug-in for WordPress fully-automates affiliate SUBID and Campaign ID tracking for a WordPress site/page. It is the ONLY WordPress plug-in ideal for tracking Pay Per Click (PPC) advertising down to the keyword level.
Because my plug-in shows you exactly which keywords are generating sales for your affiliate offers you can now optimize your PPC campaigns for maximum ROI! The majority of my customers are affiliate marketers (all experience levels) using PPC platforms like Google AdWords, Yahoo and Bing to drive traffic to WordPress-based affiliate promotions.
PPC Campaigns Risk for Negative ROI; Software Helps Reduce Risk and Maximize Results
Increasingly more website owners are turning to Pay Per Click (PPC) marketing over search engine optimization (SEO). This shift towards PPC comes as a result of numerous changes made to the Google search algorithm over the past year. The changes, known collectively as the “Panda” and Penguin” updates, make it much more difficult for webmasters to manipulate the search engines so their websites appear at the top of the results.
PPC allows users to get their website listed at the top of the search results, but each resulting click will cost a fee. The average cost per click for 2011 was $1.04. With average conversion rates at just about 5%, this makes PPC marketing high risk. Many users even end up having a negative ROI for PPC.
According to the creators of a newly-launched website PPCManagementSoftware.net, “Software is key to running a successful PPC campaign. Bid management software can help improve PPC results by recommending keywords, tracking performance, and optimizing ad groups. Most importantly, PPC software can help marketers save time through automation features, like automatically stopping poorly-performing campaigns or changing cost per click based on preset parameters.”
A Company’s Must Have – PC Backup
Because computers have become a part of the world’s daily run, PC backup has been equally essential in order to prevent any damage that may arise from data loss. A lot of important data ranging from personal such as photos to work or business files such as client information are mostly stored on computers which are very susceptible to damage. Even when left untouched they can experience hard drive failures, power surges, or simple manufacturing flaws at a moment’s notice. This renders a good backup very essential.
PC backup serves as a form of data protection against possible loss that may be brought about by unexpected events. Backup drives are usually used to store data but at certain events, they are incapable of replacing lost data. For example, a burglary, theft, or home tragedy such as fire or flooding may result in loss of all PC equipment, meaning the backup drive is gone as well. In these cases another method is highly recommended, one that is often highly successful at bringing some good out of what may be a very bad situation.
Traffic Travis Free SEO and PPC Software
With the Traffic Travis Free SEO and PPC Software, you can bring more traffic to your website very quickly. This software is completely free and is the exact software that SEO professionals use to rank websites just like yours.
With this software you will find out why competitors are outranking you so that you can in turn beat them instead. You will also undercover very simple mistakes that you have made on your own website so that you can fix these mistakes. You will also learn how to build quality links very easily, which will save you time and money.
Website Overview and Status
Very easily see a quick overview of the SEO performance of any of your websites via the Traffic Travis’s Dashboard. This includes your Alexa traffic rank, the number of pages that you have indexed from your site in Google, Yahoo and Bing; your top 5 pages and lots more.
Free SEO Software – The Best PPC & SEO Management Tool -Traffic Travis
Easily see a quick overview of the SEO performance of any of your websites via Traffic Travis’s Dashboard. This includes your Alexa traffic rank, the number of pages that you have indexed from your site in Google, Yahoo and Bing; your top 5 pages and lots more.
Traffic Travis makes it easy to understand your on-page SEO with a rating system that shows you where you went right, where you went wrong – and how you can improve. Don’t forget to check out how your competitors’ on-page SEO shapes up!
Know immediately whether a keyword or niche is worth pursuing by seeing the difficulty ratings of each of the keywords. Done manually, analyzing the difficulty of each keyword would normally take hours of research, yet Traffic Travis does it at the push of a button.
Tips on How to Survive PPC Management Fatigue
For those of us who live and breathe PPC Marketing and/or Online Marketing in general, we often need a break from the “day-to-day” grind and force ourselves to not to get too comfortable with our skills and the “rinse and repeat” strategic mindsets. That is why it’s important to always pay attention and learn from our surroundings. Whether it’s a Radio Commercial or a Television Ad, there are untapped strategies all around us. In this post, I will discuss a few ideas on how to have a fresh mind when looking at PPC Marketing.
Don’t get bored with the same old Routine
How many times have we have used the same old “blocking and tackling” strategy from one client to another? It may be easy and cost effective, but it can also take a toll on our psyche. Isn’t the definition of insanity “doing the same thing over and over again and expecting different results?” So, with that said, try mixing things up a little. Whether it’s changing up the Display Network Strategies or even simply making aesthetical changes to presentations and processes.
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have.
For today’s post I’m going to start with something that might be a little controversial: Bid management software is the future of paid search. There, I said it. Using software might offend the notions of a few elite PPC purists sitting in their ivory towers, but when used right, it can be a fantastic tool to help get the most out of an account. Some out there might be a little concerned about losing their jobs to the software – however, to all you Luddites, I can safely say that I’ve found the very opposite to be true. Bid management software lets you take the shackles off and really gives you the time to get the most out of your day – after all, which PPC manager is more likely to be replaced – the one using bidding software and having great success, or the one with the lousy account?
PPC – A service with sure results
Now technology is ruling the roof, everyone who has tasted amazing returns would like to stick to it by any reason or time. PPC is a new buzz word. In this scenario PPC comes to your help. Pay per click advertising is excellent when your website is not showing high rank in search engine results. There is no risk involved with PPC campaign.
Keyword research is an integral part of online business. The right key words will streamline and maximize your campaign in a disciplined way.
PPC as a tool is clicking these days in the search field. You need to be swift enough to pick sure shot keyword phrases. PPC software is designed especially for advertising and amateur inventors. This software will guide you to find what key words are used and how much you need to pay. The service involves yahoo, Google, Ask and Msn to generate data on key words.