Retail PPC: Geo-target your Distribution to Compete with Amazon Prime
Nearly every eCommerce store competes with Amazon on some level. Regardless of store size, if you’re selling well-established brands, there is a very strong chance that your customers have Amazon as an alternative option. With the rollout of Amazon Prime, we’re now forced to compete on both price and logistics. Granted, your store may have a USP that differentiates you, but at the end of the day the majority of online shoppers are concerned with saving money and swiftness of delivery.
Leverage Your Logistics
Any serious online merchant slinging physical goods should know their logistics well. It’s important and highly under-utilized with regard to both paid search and SEO. If you’re shipping via UPS or FedEx, they’ll provide you with (very accurate) maps that display the number of days it takes them to deliver a package from the zip code of origin. If you’re using USPS, you have less to work with, but it’s relatively safe to assume that Priority Mail will only take one day to reach an address within a 200 mile radius from the place of shipment. Accurately scaling out your PPC for targeting customers you can deliver to within two days, it’s best to test each market/region individually.
Affordable PPC search engine advertising
PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.
However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.
Qualified traffic with PPC search engine advertising
One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.
Search Engine Marketing PPC Job Opening in Dallas Texas
ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. The individual must possess the ability to learn quickly, multi-task, and be able to work successfully in a fun environment with minimal supervision.
This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for:
- Ensure that paid search campaigns are properly launched and maintained
- Follow the production process of new SEM accounts and websites
- Daily bid-management per keyword/ad-group and general pacing of traffic delivery
Tips on How to Survive PPC Management Fatigue
For those of us who live and breathe PPC Marketing and/or Online Marketing in general, we often need a break from the “day-to-day” grind and force ourselves to not to get too comfortable with our skills and the “rinse and repeat” strategic mindsets. That is why it’s important to always pay attention and learn from our surroundings. Whether it’s a Radio Commercial or a Television Ad, there are untapped strategies all around us. In this post, I will discuss a few ideas on how to have a fresh mind when looking at PPC Marketing.
Don’t get bored with the same old Routine
How many times have we have used the same old “blocking and tackling” strategy from one client to another? It may be easy and cost effective, but it can also take a toll on our psyche. Isn’t the definition of insanity “doing the same thing over and over again and expecting different results?” So, with that said, try mixing things up a little. Whether it’s changing up the Display Network Strategies or even simply making aesthetical changes to presentations and processes.
Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and optimization? Then you’ll want to come to SES Chicago 2012.
“Effective PPC Auditing” at SES Chicago is one session PPC managers won’t want to miss Day 1 (Tuesday, November 13) at 4 p.m. Here, you’ll learn how to achieve maximum PPC performance and fully determine an account’s strengths, weaknesses, opportunities, and challenges.
Jeremy Hull, Associate Director of Paid Search for iProspect, and Joseph Kerschbaum, Vice President for Clix Marketing, will be the guides on your path to profitability. Here’s why PPC folks should attend, and a taste of what you can expect to take away from the session.
Ppc Search Engines Like Google
Before marketing a person’s site via a ppc (ppc) internet search engine, it is crucial to consider a couple of details. Having to pay focus on the next points won’t increase a person’s conversion rate, but it will likewise minimize the advertiser’s likelihood of losing a person’s funds consequently of fraudulent clicking.
Title and outline
When selecting the title and outline for a person’s advertisement, you ought to be extra careful to incorporate factual, attention getting details about a person’s products or services. For instance, if your are marketing an internet casino directory, the other may get a factual title for example “Internet CasinosInch instead of the title “Gambling” that is too broad and general. One particualr factual and a focus getting description may be “Receive $1000+ in free casino bonuses” instead of an ordinary description for example “Directory of Internet casinos”.
Which title and outline will you be more prone to click? (A) “Internet Casinos: Directory of Internet casinos” or (B) “Internet Casinos: Receive $1000+ in free casino bonuses”?
Pay Per Click vs. Organic Search Engine Marketing
SEO and Internet marketing are necessary components of almost all web sites and search engines become larger and more complex, so the SEO marketing strategies.
So when it comes to search engine marketing, deciding between a pay-per-click and / or a marketing organic search can be a crucial decision when it comes to boost the visibility of your company website. Know the difference and cons above / the PPC and organic SEO can really help increase the visibility of website and increase website traffic according to your needs.
Pay Per Click Marketing
Pay per click advertising is where advertisers pay a search site host for a place in their checkout pages rankings. Advertisers then pay the website search when you click on your ad. For example, PPC ads are labeled as “sponsored links” on Google and appear at the top of the page and on the right side of the results page.
SEO or PPC: Which is More Applicable to a B2B Firm?
As people continue their lives towards more progress, business strategies are also emerging like mushrooms. Two of these are SEO and PPC. Before going through the two, let us first take a close look at what a B2B firm is.
B2B firm is a business-to-business service based firm or company. Meaning the business is selling products or providing service to another company or business. Selling Customer Relationship Management Software to companies or providing Virtual Assistant services to large organizations are examples of transactions involving B2B firms.
What are PPC and SEO marketing strategies?
Pay-per-Click Advertising (PPC) is a strategy that refers to buying the very first page of search engine results. This means that one company buys the firsts slot from the first page of a search engine result page. The process goes on with a bid on the keywords to use and higher bids would mean higher rank on the search engine page. The payment process is based on how many clicks the PPC ad receives. This is considered to be much more cost-effective. In a sense PPC adverting is also known as a Paid Search.
PPC vs SEO: Search Engine Marketing Explained
If you aren’t already aware, most businesses can benefit from some form of Search Engine Marketing (SEM). Search engines still generate a LOT of traffic to websites – much of it high quality traffic since search, by it’s very nature, means someone is looking for something – a “warm lead” if you will. We call this “demand based” marketing, and if you’re not using it, you could be missing out on some of the highest ROI marketing you can do.
There are two broad approaches to SEM - organic (“free”) search and paid search (also known as Pay-Per-Click or PPC). Organic search results are the “free” results that appear in the left column on Google’s search results pages (all of this can apply equally to Yahoo and Bing). These search results display because the search engine’s ranking algorithms have scored each website based on its relevance to the search word or words. Getting your website to come up on page 1 of the organic search results is the “holy grail” of SEM since it doesn’t cost a penny when someone clicks an organic link to your website.
PPC ads are those that appear at the top, and down the right side of the search results pages. These ads, when clicked, cost the advertiser a defined click cost each time someone clicks on a paid search result. Paid ads can range from as little as 50 cents a click, up to several dollars per click (the cost is determined by complex formulas).
Keyword Research for SEO vs. PPC – The Difference
While doing keyword research project one should be aware of relative competition on keywords. The strategies of SEO and PPC go side by side but in actual are very different. For these both strategies first of all set your goals for any medium. Then analyze what you are going to do and how keywords will be in use. Where to use, when to use, how often the keyword should be?
Goals for SEO and PPC
To understand keyword landscape of the topic is major goal of SEO. Few questions arise here for SEO like what type of keywords people search for, what is told about their intent? What could be got while looking at keywords in context?
For PPC, your goal is totally different here one finds the keywords to be bid on. In this it is so simple to check that which type of keyword is going to give potential money for pay-per-click investment? Here one focuses on keyword that represents a category profitable for.