Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
During the holiday season, time is precious. If a certain product isn’t likely to be successful, why would you waste your time negotiating with suppliers, warehousing, working out pricing, modifying your website, running ads, and more?
Product line trial and error has no place during the holiday season and prior to taking the plunge into something, you need to have the ability to make a prompt yes or no decision and answer the fundamental question: is there profit there?
If you’re going to invest $20,000 in a product, a savvy business person doesn’t care if the return is $40,000, $80,000, or $800,000 in the beginning. They will first answer the question, “is this product worth pursuing in the first place?”
5 Bing PPC Optimization Tips for the Holidays
As an eCommerce retailer headed into the 2012 holiday season be prepared for some added work in the paid search department as competition for market share heats up. It’s easy to overlook Bing when most of your time is spent managing Google. Here are 5 quick action items for eCommerce retailers to optimize Bing paid search accounts for the holidays.
Average order values can vary by marketing channel so why not segment your data to look at just how much clicks from Bing are worth. Many times I’ve found that a particular channel like Bing can bring in higher average order values or higher conversion rates. I once heard Bing users are proven to have higher median incomes. I don’t know if that quote is true or not but I suggest segmenting your data to find out for yourself.
If you find you have higher average order values from Bing PPC traffic you can get more aggressive with your CPCs. A quick and easy way to adjust bids in bulk is to apply an advanced filter in Bing Ads Editor, find keywords that are profitable and increase the bids based on average position. For example, any profitable keywords with an average position of greater than 2.5 could get a 15% CPC increase to ensure you maintain good position. Of course there are lots of other ways to optimize but when time is an issue I suggest bulk editing.
Use PPC to Attract More Website Visitors
When you use Google as your search engine, you have probably already noticed: the small text ads above the regular search results, and to the right of the page, match the search terms you just entered. Have you considered using these Adwords for your business?
This so-called keyword advertising on Google Adwords is the ideal way to attract targeted visitors with related queries on your website – and better yet, you will only be charged when users actually click on your advertisement. Additionally, you can establish the size of your budget on your own. Google will match your targeted keywords with exactly the right people to drive traffic to your website. Google Adwords is a proven and effective way to direct more of the right visitors to your products and attract customers.
To place an ad using this method, you first need to create a Google account and log-in to Google Adwords. From there, you simply follow the instructions that are laid out for placing an advertisement using your company’s targeted keywords. Then, when users perform a Google search using one of your keywords, your own advertisement will appear alongside or above the results, so you can capture any potential customers that are interested in your products directly from the results.
How To Leverage PPC To Discover High-Converting Keywords For SEO
When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery options abound.
For those websites driving visitors to a ‘conversion event’ (e-commerce, asset download, form completion, etc.), different keywords will convert at different rates. Not all keywords are created equal and your website might be optimized to convert better for some keywords versus others.
Finding out a keyword converts poorly after spending the effort to work your way up the organic search rankings can be a time consuming and frustrating process, but there is a way to shortcut the process and discover high converting keywords: Paid Search (PPC) data.
Keyword Research Process For SEO vs PPC
As per my experience in SEO and Internet Marketing I got to learn that Keywords are the most important part for whole campaign as the whole strategy move around the keyword selection. It happens several times with me that clients asked my lots of question about the keyword selection that why those keywords are not selected which was chosen by them or what are the major differences between those keywords which we have chosen by which have chosen. Or some time they suggest me very relative keywords which we have finalized.
Later I realized and gave lots of time to research the facts about the effectiveness of keywords for SEO and for PPC both. Each and every time I faced some interfere by client’s side while choosing the keywords for SEO as well for PPC. Now I have decided to findout the solution. Before making any conclusion about keywords, one must have very clear mind about the goals, the methodology and the stability of the successful results and where you will use all these keywords.
First of all we must accept that PPC and SEO are not the same things and the keyword selection process must be different from each other as they both belong to very much different functionalities. In SEO the whole keyword selection process moves around the fact that what keywords are people using to search on internet, so here we try to understand the people’s mentality and interest towards their searching capability. But in PPC we bid for keywords so we should always bid process in our mind while selecting a keyword. Here we pay for each and every click so we must think those keywords which have potential to earn money though our each click.
Six tips for Christmas PPC advertising
Our research, summarised in the 2012 Kenshoo Online Retail Insights report, shows that Mondays are the biggest day for e-commerce sales. Despite it being a US event, Cyber Monday was still the busiest online shopping day in the UK in 2011 when it came to revenues. Make sure you have optimised your campaigns and create promotional strategies to maximise Mondays.
Last year there was a 74% increase in online sales in the week before Christmas, make sure you have reserved PPC budgets to make the most of this opportunity, particularly if you are offering consumers the opportunity to shop online and collect their purchases in-store, which is expected to be a major growth area for 2012.
Mobile phones and tablets are becoming more prevalent in online shopping. Based on US metrics for Q3 2012 11% of paid search clicks came from mobile phones and 10% from tablets.
Which is better? Google PPC or Facebook Ads?
Take a look around you, and try to find someone who is not on some kind of Internet gadget. Smartphones, tablets, laptops, and netbooks are a staple in everyone’s daily to-bring list. When one of the big headlines on the news is an experiment on how one can last a day without a cellphone, you’ll know that such technology is a fact of life as integral to us as eating and drinking now.
This is why Internet-based advertising rose from its simple past into the requisite marketing tool it is today. From its use in sites like Multiply and MySpace, it’s become by itself a booming industry used everywhere. As a result, Internet marketers need to do more to catch audience attention with all the competition, to stand up above the rest even at a cost. This is where Google’s AdWords, the “pay-per-click:” online marketing tool, came in.
A powerful tool, Google AdWords works by putting up premium ad space on its search engine pages for bidding. Users bid their desired rates on the keywords and key phrases on whose search pages they want to be featured on, and the highest bidder gets to place an ad that appears at the top of the search engine page in an eye-catching banner. Every time a potential customer clicks on the ad, Google charges the user with the agreed-upon rate.
Make Profits Using PPC In Your Affiliate Marketing Business
PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.
PPC advice from a SEO expert
There have been written a lot of articles about SEO and PPC synergies, and how PPC can benefit a SEO campaign when it comes to both analytics data, keywords and visibility. But today, I will try another angle. How can a SEO geek bring your PPC campaign to a higher level? Here it goes, PPC advice from a SEO expert.
I been have working in the SEM industry since 2007, and still I am rarely included in these invitations. For instance a couple of weeks ago, I was not invited to a meeting where Google presented this to the Norwegian market, a pure, organic product (?).
Some search agencies even exclude SEO as a service, and offer PPC only. I don’t understand why. Maybe it is time that we show the value of thinking like a SEO geek? Here`s an SEO geek`s my PPC advice.
Pay-Per-Click Advertising: Joining Analysis and Action for PPC Success
Pay-per-click advertising is a method of advertising in which advertisers pay for each ad clicked, usually via an advertising platform such as Google AdWords. Pay per click advertisers bid on specific keywords in order to have their ads appear.
Pay-per-click advertising can only succeed if you’re bidding on the right keywords. PPC advertising can be extremely profitable if done correctly, but in order to succeed, you need to know which keywords will bring you the best results.
With the pay per click company WordStream’s integrated keyword management solutions, your keyword performance is assessed by examining each individual keyword’s Quality Score, impressions, CPC, and conversions. WordStream evaluates your keywords and provides actionable recommendations to improve your pay per click performance as well as alerts to help you pause underperforming keywords. WordStream uses your existing keyword data to fuel your PPC advertising campaigns from one easy-to-use, all-encompassing interface.