Converting Traffic To Sales Using Online Video
Getting quality and relevant traffic to your website or landing pages is the hard part, converting that traffic into sales is easy; especially when you use videos to built trust. Videos add a real person, show the products or your services in a real life situation and can help to create an image of how the person will use your products and services.
If you’re an SMB (small business), you either spent a lot of resources financially or a ton of your own time having your video created. Unfortunately mentioning your url, asking or even adding a link into the description isn’t enough to accurately measure and track traffic or sales from your video.
How To Make Money With Video Marketing
Did you know video is outpacing most other forms of online advertising every year? As people continue to get most of their information from the Internet, video is only ready to continue to grow as businesses push for a higher focus on their online presence. Did you also know that you can make quite a bit of money with online video, too? There are several ways you can make money off of video, not just through capturing new leads who have the potential of becoming paying customers–there’s even direct monetization methods that any business can take advantage of!
Most people know that one way to make a profit off of video online is to have a wildly successful video or channel on YouTube, and just have Google ads on your video. And for some people, that is enough. But, there are ways beyond YouTube which can be even more successful in the long run. What are other ways, you ask?
7 of 10 B2B Marketers Use Online Video, Up 35% from Last Year
Online video marketing is spreading from consumer-facing companies to business-to-business firms, with seven of ten B2B marketers now using online video as a marketing tactic. That’s up 35% from last year, and the increase comes as overall money spent on content marketing in the B2B arena rises, according to a just-released study conducted by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove. Videos had one of the biggest year-over-year jumps in tactics used by marketers.
Bear in mind that all of these companies have a vested interest in B2B content marketing and offer services in this arena. Nevertheless, the findings can be useful for those in the online video business, whether tech providers, production companies or other marketers. Videos were ranked 6th in effectiveness as a B2B marketing tactic, behind social media, newsletters, blogs, case studies and articles on one’s Web site, but well ahead of many other B2B tactics from podcasts to mobile apps to Webinars, according to the study of more than 1400 B2B marketing professionals. About 58% of marketers say video is an effective marketing tool.
How To Master Online Video Marketing?
It’s obvious by now that video marketing is on the rise, and several studies have found that blogs and sites with video capture more viewers for longer. YouTube is now the second largest search engine with 72 hours of video uploaded every minute.
Funny how brands with the same owner are dominating, huh? Consumers love video, because it’s more interactive, personable, and engaging than text content, which means you need to learn how to master video marketing successfully. How do you do that?
Need Help Marketing Online? Use These Video Marketing Tips
Do you do business on the Internet? Do you want new, fresh ideas about marketing? If you are, video marketing may be for you. You will reach out to a wider audience and keep your existing customers interested by creating some quality videos. Continue reading to learn more information.
Utilize how-to videos. Create a complete video that contains all necessary information. Viewers don’t like it when they start watching something, only to be told that they have to go elsewhere for the “rest of the story”. If you put out a good guide, people will buy your other products and services when they need them.
Practical Online Video Marketing
Did you know a whopping 64% of people are more likely to buy a product or purchase a good or service after viewing a video? Did you know online videos about your business increases physical store visits by 30% and actual purchases by 24%? Fellow business owner, within the next five years, online video spending will account for more than 1/3rd of all online advertising.
The time to take advantage of online video marketing is yesterday. If you haven’t taken advantage of online videos in your business model, don’t miss out. The time is now.
Even if you have a limited budget and no technical expertise, you will see quick results from online video marketing in your business. Lucky for you, your personal guide about how to implement online videos in your business is finally here.
The Importance of Online Video Advertising
Any web user is familiar with the ubiquitous presence of online video advertisements. We see them on almost every website we visit, but are often unaware of the effect they have on our own purchasing behaviors.
With billions of dollars spent every year on online video advertising – almost one-third of that amount spent advertising consumer packaged goods alone – these advertisers must be seeing results. But do these video ads actually make an impression on us? While we generally ignore these advertisements, they affect us to a surprising degree, if only on a subconscious level.
5 Must-See Online Video Marketing Tips
Online videos are one of the most effective ways to market your brand or your business to improve on profit. The reason that they are so effective is that people use the Internet more for leisure and business purposes than other forms of media. Videos are able to grab people’s attention quite fast and easily. They are also able to convey a lot of information in a relatively short period of time.
You have to make a compelling video which will capture people’s attention in the midst of plenty of videos, photos and other types of competing messages. Some online video tips that you can use are that you must know what kind of information that you want to pass on. A cluttered video with too much information has the same effect of an online video that has too little information.
Two Helpful Add-Ons For Measuring Video Campaign Success
Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant video viewers. But, marketers typically have both branding and direct response goals. Online video can achieve both – compelling viewers to lean-forward and engage.
In today’s digital video landscape we have a few ancillary products that can help measure how consumers are engaging with an advertisement. Traditionally, we have completion rates and clicks.
Powerful Online Marketing – Video SEO
If your watching this video, its a good guess you were online searching for a powerful online marketing tool. It can be difficult to identify an online marketing strategy that will work for your website and business. Here at Video Broadcast Services we have not only identified what works, we have the ability to modify and adjust your marketing campaigns to fit your budget, boost results and drive traffic; but we take it one step further. We protect your marketing investment by NOT working for your competitors.
Many times you sign a contract and its designed to benefit the advertising and marketing agency by locking you in to a lengthy and expensive contract. Well we’re different. The only contract you sign is for payment, and we promise not to work for your competitors. We will work hard marketing your business online for as long you will have us.