Online Marketing Research

Why Conduct Online Marketing Research Surveys?

Send an online feedback survey to design effective product improvement strategies that will boost sales. It will also help you set customer satisfaction goals and implement achievement strategies. Market research surveys provide critical information about your target market, as well as their buying habits and product feedback.

There’s no denying that leveraging social media is a critical business strategy. Running surveys is a good way to locate your target audience, while identifying the benefits of Facebook and Twitter will help you devise productive social media strategies to maximize your online survey results.

By running a market survey, you can also:

Gain insights into customer demographics to identify potential customers and increase the satisfaction of your existing customers.
Understand market segmentation based on demographics in order to design aggressive market strategies for segments that may share common attributes such as demographics, geography, lifestyle, product usage and brand affinity.
Decide how and when to launch your creative campaigns.
Decide branding, positioning and naming guidelines.
Embed your survey on your website or another web page. This is another avenue to drive traffic to your website and boost revenues.

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5 Market Research Predictions for 2013

As 2012 draws to a close, it’s that time during which all kinds of predictions are made about the upcoming year. Kinesis routinely offers up some predictions about what we expect to occur in the market research industry based upon what we are observing from our colleagues and clients, what we have learned from others at industry events, and most importantly, what is taking place in the broader technology and economic landscape.

So, what does Kinesis predict for 2013? All market research professionals are seeking answers as to where the industry will head next year and beyond. There were many big stories in 2012 — that mobile and social media technologies are displacing traditional methodologies/business models, that big data is front and center for investor attention, and that the Internet industry is impacting the traditional panel business. As market researchers from all segments of the industry ready our business strategies for next year, here is what Kinesis President Leslie Townsend sees coming down the road.

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Smarter Online Marketing Requires Intelligence: Opportunity Research Basics

Long before an army goes into battle, intelligence organizations have been busy collecting and analyzing information about the opposing threat. The right information and insight could lead to a much more advantageous outcome. Inaccurate information or an absence of competitive research can lead to disaster.

In the competitive world of content marketing and optimization, it’s essential for companies of all sizes and industries to understand their online marketplace in order to gain a business advantage.

Developing a competitive strategy is essential in today’s dynamic search and social web and an effective approach starts by understanding both the broader Search Landscape and internal Website SEO Readiness. The approach to competitive search and social media research can vary widely by situation because no business is the same. It’s essentially always going to involve some kind of information capture, assessment and comparison.

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Internet marketing research and you

An important part of building an effective internet marketing strategy involves starting with research. You can’t compete and ultimately beat your competition online if you don’t know what you’re up against. What are they doing right, wrong, and what’s it going to take to beat them in time and money.

In addition to your competition, you also need to become intimate with your customers and clients. What are they searching for? What words do they use to search more than others? How much is it going to cost to advertise for your most important key phrases? Will it be realistically possible to rank organically in the search results for your priority terms?

There’s a lot of information available out there and a lot that we can gather regarding your customers, competitors, industry and even factors relating to the local landscape online. When we compile it all together it will become the data that drives your business and marketing activities online.

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Online Market Research Made Easy With Google Consumer Surveys

As a business owner, how much market research did you conduct before starting your business? What about when launching a new product or service?

If you’re like most small business owners, you probably created your own ad-hock market research study which entailed asking your friends and family what they thought about your business concept. If you conducted advanced market research, you may have included a sampling of people who weren’t family or friends. Not only is a small (and biased) sampling statistically non-significant, it can lead you and your business down a road to potential failure.

So what’s a small business owner to do? Hiring a research firm to conduct a market research study can be cost prohibitive, and depending on their tactics, totally ineffective. You’re not a big brand with deep pockets, but you also realize that testing your idea is an important step that most people skip, which can have dire consequences when your a small business with shallow pockets.

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A 6-Step Content Marketing Research Process

Professional athletes log thousands of hours in the gym preparing for competitions on the field, court, bike or ski run. Athletes can’t be great at what they do without putting in that critical preparation time in the gym.

It’s the work that most people never see — all those hours of workout time — that makes the difference between a good athlete and a truly great one. In the world of content marketing, you need to think of yourself as an athlete. Your market research is your training — it’s what you have to do, day by day and week by week, in order to be great at what you do.

Most of the time when we talk about “work” in our world, we’re talking about writing content, creating products, managing social media or email campaigns, answering emails, and taking care of our customers. But before we can do any of that, we need to get prepared. And we get prepared by doing our research.

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Online Market Research Can Turn Ugly If You Don’t Follow The Following…

Online Market Research has earned the repute of being one of the best and convenient methods of collecting information about customers. But if gone wrong in the slightest of measure, can result in a complete disaster.

Some online tools are available right away – questionnaires, feedback forms, web searches, web analytics and what not. All of these help you to analyse the latest trends and happenings and help you understand your customer, industry and competitors as well.

Keyword Search: Just type in your brand name on Google or Bing …and Bazingaaaa……!!! You’ll know all that people out there think about you. You’ll get to know how many competitors you have, how famous you are. As the editor-in-chief of a search engine guide mentioned, keyword searches can help you recognise niches and an insight on how many competitive sites use the same phrase for search. It can also help you search competitor offerings and online marketing strategy.

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2 Ways To Do Market Research For Your Online Business

What would make your online marketing efforts more effective for you? Would it be the ability to read your prospects’ mind and then offer them the special kind of product that they are looking for? I’m sure if you had this ability, selling online would become more incredibly easier for you. I know it would for alot of people online.

But since you don’t have this ability, it’s time to make educated guesses about what it is that your prospects want. There are many ways to do this online, and it’s very easy to do. Luckily educated guesses aren’t blind guesses… in the fact that you’re just creating hypotheses about what someone wants, instead of doing the proper homework on your behalf.

In today’s lesson, I want to share with you some of the ways that you can make educated guesses about what it is that your prospects want – in terms of the kind of products that they will most likely buy. These tips will make it easy for you to sell more of products online successfully without alot of time and hassle.

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The Smartest Online Marketing Strategies for Real Estate Professionals

Some see content marketing as the latest online marketing trend. But if you’re a Copyblogger reader you know it goes much deeper, and longer term, than that. Content is the smart, cost-effective way to market virtually any product or service. And real estate is no exception.

If you’re a real estate professional, then you want to generate more and better leads, and convert more of those leads into sales. And the best way to do that online is the strategic combination of content, social media, and search marketing.

You may not know that before I founded Copyblogger, I started a successful real estate brokerage — built entirely with online marketing. In fact, it’s the principles I refined in that business that led to the founding of Copyblogger. Because of that background, I’ve kept an eye on what works — and what doesn’t — in the world of real estate.

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What Is Online Marketing Research?

Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. The information provided by a careful market analysis conducted online can also identify popular trends that can assist a company in creating a strategy that will get better results. When used properly, online marketing research can be an effective tool that a company can use to experience higher revenues.

In addition to identifying potential areas for growth, online market research can help a company learn more about its target consumers. For example, if consumers purchase a certain type of product and then return to purchase accessories, that is a specific type of consumer behavior that can be measured. The information gathered from doing an online market research study is helpful to track this type of behavior.

An online marketing research study can be conducted by the company itself, or the company may choose to hire an outside company to manage this. How and by what method a company decides to conduct a market research plan is dependent upon how objective or anonymous the company wishes to remain. An online marketing research program can include any number of methodologies.

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