Local Marketing with Facebook Ads and Promotions
As business leaders continue to focus on local marketing and the best methods of reaching customers, social media marketing has become one of the fastest growing ways. Since Facebook happens to be the largest social media community in the world with over 1 billion users today, it gives most local marketing focused businesses the great opportunity. So, how does Facebook marketing really help local businesses with marketing?
Local marketing normally focuses on a personalized message to an audience in a local community with unique messaging focused heavily on the local market area. Since the average Facebook community for any one person is made up of friends and neighbors, this gives marketing firms and local business a great place to market and reach an audience in a defined area. We must remember the ultimate goal of local marketing is to obtain customer or referral that helps a local business grow a brand in the area.
3 guidelines to empower your local marketing
I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and Chennai.
When I started tradusADS, one of the strategies was to attract and talk to users on neighbourhood or local level. We went on to defy the convention and applied common sense. If our product is local in nature and if our audience differ every few hundred kilometers- WHY DO WE HAVE ONE SINGLE FACEBOOK PAGE?
At tradusADS, we went on to create city pages on facebook- where we talked about local events, local issues, local offers, local heroes and ambassadors. It was common sensically correct. The idea was to respect consumers’ unique identity and intellect-and to interact with them on their turf.
2013 Is The Time to Make Your Local Marketing Digital!
A recent study commissioned by Balihoo of 384 brand marketing executives in North America has shown how national brands will be prioritising their local marketing in 2013 with Digital tactics playing an increasingly important role.
“Balihoo’s survey results are in line with other industry research showing the growing importance of local marketing for national brands,” said Pete Gombert, Balihoo’s CEO. But why is this?
One answer could be that the emergence of tools such as Google + Local means that local customers are now more inclined to leave reviews, search for local alternatives and expect more from a business they intend to spend their money with.
New Research Shows Increased Focus On Local Marketing In 2013
National brands rely on affiliates to deliver hyper-local marketing messages and campaigns relevant to specific geographic areas. To ensure more successful initiatives, 91% of national brands expect to spend more or the same on local marketing in 2013 as they did in 2012, according to new research from Balihoo.
Findings for the study, titled: National Brand Use of Digital in Local Marketing, also indicated that rather than focusing on traditional methods, such as print advertising, a majority (67.5%) of respondents are acknowledging digital marketing is extremely or very important to national brand success.
“With this research, we expected the majority of national brands to still be bullish on local marketing, and we were right about that,” Shane Vaughan, CMO of Balihoo, told Channel Marketer Report. Results were gathered from a survey of 384 national brand marketing executives in North America.
Mastering Online Local Marketing
Businesses paid for advertising in this book because they knew that someone thumbing through it had something that a newspaper reader or television viewer may not: immediate buying intent. Now, we have online local marketing.
Today’s local shopper is armed with a numbing array of tools that make it easy to discover, explore, research, review, price, rate, share and even visit every kind of local business imaginable—right from their laptop or, increasingly, through the mobile device in their pocket or purse. Even as tools and tactics change, however, one thing hasn’t: location awareness still equals amplified intent.
In this course, small-business owners and marketers who want to capture an increased share of local purchases will learn the ins and out of online local marketing. These tips and tactics create a more personal experience for existing customers and improve location-based marketing.
E-commerce creates local marketing job opportunities in the US
The idea of e-commerce is not only creating a new target market for the US-based products, a target market consisting of the new generation buyers with perfect knowledge about the market and the industry, but it also generates opportunities to the citizens in terms of local marketing jobs. Jobs related to website designing, website banners, and writing of effective sales letters that can persuade the virtual customers is the need of the hour.
E-commerce is also said to lead to economic growth, through the engagement of the younger population. The significant purchasing power held by the teenagers in the United States is much higher as compared to other western countries. These teenagers share their purchases and brand equities with friends and family through online social media, and serve as passive marketers for their brands. This is one of the major reasons why many small business holders in the USA are actually considering moving their set-up online, rather than the traditional personal or direct selling and marketing.
Top 5 Secrets To Hyper-Local Marketing
“Hyper-local marketing is all about the relationship and trust level you have with your customer, so when you advertise in a neighborhood newsletter, it might be read by only 400 people, but the people who see it will feel like they are getting advice from a friend,” says Jeremy Gregg.
“We are talking about a $50 expense for a year, and when we got even one case out of it, it was an exponential return,” he says. “Natalie was also soon known as the neighborhood attorney.”
Need To Extend Your Local Marketing Reach? Follow These Six Simple Steps
According to recent research, small businesses are struggling with online marketing efforts, with only 33.4 percent of small businesses providing a local phone number on their website and 22 percent having an e-mail address. Such missteps can mean the difference between success and failure with local customers.
Recognizing this unmet need, Local Corporation created its new service Launch by Local, which helps you not only reach new customers, but narrow your efforts to the right clients to maximize your campaigns. “Local Corporation’s online marketing consultants help small businesses navigate the complicated landscape of online marketing and customize a program that best matches their unique business needs, all tracked via a custom dashboard,” Local Corporation CEO Heath Clarke says. “Launch will provide over a dozen digital assets, and small businesses can manage their marketing activities with a single account with pricing starting at $249 per month.”
LOCAL MARKETING TIPS FOR DIRECT SELLERS AND BEYOND
Many mompreneurs find their niche in direct sales. From Mary Kay to Pampered Chef and everything in between, women are finding opportunities to create a profitable business from home.
But what if sales are declining or that market is all tapped out? Making money in direct sales is mostly about getting as many people as possible to see your offer – the greater the number of people who see it, the greater your chances of making a sale.
Many communities have Welcome Wagon services where they prepare packets of information from local businesses to give to new residents. This is a great opportunity for you to include your brochure, business card and even a few samples. To find out if your community has this service, contact your local Chamber of Commerce.
How to Make Local Marketing Easier
This is the third of four posts dealing with distributed marketing. So far in this series, I’ve explained what distributed marketing is, described the major challenges facing distributed marketers, and discussed why technology is critical to improving the productivity of distributed marketing.
The diagram below shows that the distributed marketing automation “house” includes two core types of technological capabilities. In my last post, I discussed the marketing asset management component of distributed marketing automation. This post covers the technology tools used to streamline and automate customer engagement management activities and processes.
One of the major challenges facing organizations that rely on distributed marketing is a lack of marketing resources and expertise at the local level. According to research by the Aberdeen Group, the lack of local marketing resources is one of the two biggest challenges for distributed marketing organizations. Because many local entities are small organizations or business units, this is compeltely understandable and probably unavoidable. One result of this lack of resources and expertise is that local partners don’t market as frequently or extensively as they should to maximize revenues.