Link Building

Link Building Tool Review: Ahrefs

Ahrefs is a suite of tools that contains “the largest index of live links.” There is a free version and a premium version, an API, and an affiliate program. They have their own index, putting them into the same arena as SEO Moz and Majestic, and they post some useful stuff on their internal blog digest.

Pricing starts at $79 a month and goes as high as $499 a month for more advanced plans. All plans offer a nice discount if you pay for a year upfront.

Now that the basics are out of the way I have to say that I absolutely love the Ahrefs tool. It’s fast and the graphical representations are very easy to understand (even for a novice I imagine.) In this suite you’ll find a Site Explorer, Keywords Analysis, Backlinks Report, Domain Comparison, Batch Analysis, and Competition Analysis tools.

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Broken Link Building Just Got Scalable: Tool Review

Few quality practices truly scale in link building. The only two strategies that can performed on a large scale right now are guest posting & broken link building. I’ve always been a huge fan of BLB, but seeing that it really does scale when few other things do right now, it’s only making it easier to do it more & more.

But since the process is so unique & specific to itself, there really hasn’t been any tools out there that has helped actually scale it (note: I said it can be scaled, not that it has).

That’s why the Broken Link Finder tool is quite awesome. The process is split up into 2 parts: finding broken link opportunities, and actually conducting outreach. This tool takes care of the first part.

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Turning SEO Link Building into SEO Audience Targeting with Twitter profiling

With a few exceptions, the vast majority of the SEO industry has been allowed to stumble along without a second thought to who they are targeting, where those people might be, and how best to reach them.

Today, I want to share a combination of a few simple tools that actually help us identify our target audience, show us who might be influencing them and how to identify what content those influencers share. Why? We’re trying to reach people. What better way than to do it in a targeted, data driven way.

SEO has finally arrived at the intersection between search engine rankings and real marketing. Social Media happens to be the key that has opened the door, and finally, it’s our job to catch the attention of a real audience. Here’s how to turn SEO link building into real audience targeting with Twitter profiling.

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7 Uncommon and Powerful Link Building Techniques

An SEO’s job can get monotonous when ideas run dry. Submit a guest post here, a press release there. Email bloggers and hope they respond. Draft up an article and try to get influencers on board. These techniques can offer reliable and sustainable results, but it’s the big ideas, the uncommon approaches, that are the real game changers.

Here are seven techniques you’ve probably never heard of before. They will bring you success if you use them wisely. Hopefully, they will also get the creative juices flowing, so that you can come up with your own uncommon techniques.

Have a linkbait idea you are particularly proud of, but aren’t quite sure how to reach a big enough audience? An eBook could be the solution. There’s a pretty decent amount of articles out there on how to use eBooks to monetize a site that already has exposure, but eBooks can actually be just as effective as a method of gaining exposure in the first place.

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How to Evaluate Google Friendly Link Building Opportunities

We all know that Google’s algorithmic changes have impacted the way we do link building. But we also know that in some industries, there are plenty of competitors who are using risky link building techniques to rank well for their targeted keywords. So while you are doing your competitor analysis, ask the following questions about various sites that competitors are using to see if they will be Panda / Penguin friendly opportunities.

When it comes to guest posting for links, some SEO’s still turn to Google PageRank as the first (and maybe only) criteria they consider. Guest posting is a strategy that should be utilized for more than just link building – many people have seen a lot of success from it when they evaluate the following.

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Reactive Link Building

Link building. Just hearing these words conjures up memories of long nights, long email lists, and even longer wait times hoping to hear back from webmasters. Of course, we are all searching for ways to make this process easier in regard to time, cost, and energy. There are numerous strategies for link building, of which I cannot even touch on in one blog post. One strategy is to recycle old links which have one way or another become broken – appropriately named broken link building. I would like to propose a variation of this strategy called Reactive Link Building.

I dubbed this strategy “Reactive Link Building” because in essence, the method involves creating links in reaction to unsuccessful attempts; in response to half-formed linking opportunities. This involves examining your server logs and/or webmaster tool error reports for errors generated via external links. Specifically, you’ll be panning for gold in the 403, 404, and 500 level errors. By identifying these unsuccessful links, you can put in the work on your end to complete the path and create a page at the specified URL – and thereby generating a complete link! Since these links commonly do not warrant the commissioning of a real page, I create a page at the specified path and then redirect it to the most appropriate on-site destination. Of course, determining the correct destination depends on the linking site, the anchor text used, and where I want the link equity to flow.

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Link Building: Let’s Redefine Quality

What is Quality Link Building? Even on Wikipedia, the closest they come to mentioning link building is the page ‘methods of website linking‘. Now, if you were to take a quick look at that wiki-page, it’s very broad and basically lists a few different types of link building methods. But just because there is no defining page on Wikipedia describing link building (or especially quality link building), don’t let that deter you from what Wikipedia has done for itself.

Wikipedia is the gold-standard for on-page optimization. Their internal linking strategy is mind-boggling: millions of pages all interlinked by topic and sub-sections with tens of thousands of keywords (which is one of the main reasons why when you search for practically ANYTHING on a search engine, you’ll find a Wikipedia page close to the top. For now, I’ll get back to the topic at hand: Quality link building.

In the early days of search engines, the first commonly practiced type of link building was reciprocal links: exchanging links with webmasters in hopes of attaining higher search engine rankings. Just like every SEO strategy, this became massively overused & abused. Reciprocal link software and services made it easy for any website owner to exchange links with related websites at little-to-no cost.

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Five Great Strategies For Link-Building

Depending on your approach and intent, one of the best ways to build many high quality, relevant backlinks to your website or blog is by blog commenting. Blog commenting is not only a great way to share valuable information and opinions on other blogs, it’s also an easy way to leave your URL and have a permanent backlink.

When blog commenting, it’s important to focus on the pagerank of the particular blog post you’re commenting on, as a post with a high pagerank will definitely give your link more link juice and authority. A word of warning though, this method has been abused by many in the blog spamming habit. It’s important to research your target site, and post regular comments to build up a relationship with the site owner, instead of just relying on your links to have any value by themselves.

Forum posting is one of the top ways to get thousands of backlinks. Posting on forums is also an effective way to share information and learn a lot yourself. When creating a forum profile, simply place a link back to your website or blog in your signature as well as in your forum profile.

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5 Link Building Tactics That No Longer Work

Many tactics that worked in prior years no longer do since Google caught wind of them and reconfigured its algorithm to make those tactics a liability rather than an asset.

The key for any link builder or webmaster is to stay one step ahead of any such changes. By focusing on natural content geared toward the end user, you can usually stay in the clear. After all, there’s always a reason that the strategy at hand stopped working.

Now obtaining too many unnatural-looking head term anchor text links will get your site tumbling down the search engine results page (SERP). This penalty is because any sizable quantity of such links clearly must be gamed, according to Google.

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5 Link-Building Tips to Improve Your Brand

Showing up on page one of Google results is one of the most coveted rewards of being online. Inbound links to your website are reportedly part of what will put you there. Link building, as it is also known, is one component of a comprehensive search engine optimization (SEO) strategy. But just what exactly does it mean? What is link building?

Links are an editorial vote of confidence. The number of links you have pointing to your website is part of how a search engine ranks your site quality. If you have a high number of links, from good quality sites that are also relevant to your topics, it will often help you show up higher in search results. It is why you hear many web experts say content is king. Companies and bloggers want to link to good content.

Most important, you do not want to pay for links to your site. That’s a big no-no. You might pay a consultant or contractor to help you build inbound links, but if you’re paying another website for the individual links back to your site you are asking for trouble. Perhaps you’ve seen these spammy-type offers, or link schemes, from untrustworthy firms that “guarantee” you thousands of backlinks, or links back to your site. These five tips will help you organically improve your rank in Google search results.

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