Small Business Marketing Consultant in San Diego, CA Publishes Internet Marketing Guide “How to Create Your First Adwords Campaign” to Help Small Business Owners Grow
In the hyper competitive, 24/7 online world we live in, small business owners need to take advantage of every marketing tool they can to stand out, says David Carleton, president of Local Business Marketing Success, a small business marketing consultantin San Diego, CA. One strategy for standing out from the competition is by utilizing Pay Per Click advertising.
Pay Per Click advertising or PPC is all about bidding for the top or leading position on search engine results page and listings. Advertisers do this by bidding on specific keyword phrases that are relevant to their products or services the higher the bid, the higher the spot in the sponsored or advertising section on the search results. AdWords is Googles advertising product and these sponsored ads appear on the top and right side of the search results.
Heres what Google says on their Adwords website When someone clicks on your ad, they land on your website where they can learn more about your business or make a purchase. With AdWords you’re charged only if someone clicks on your ad and lands on your website, not when your ad is displayed. In other words, you only pay when your advertising works.
Tips For Internet Marketing Good results on a Neighborhood Amount
While using massive migration of economic online, companies sensed they could increase his or her customer base into a world-wide level. Although true, apparently many businesses have forgotten about his or her community customer base. These firms have mislaid view in the worth of marketing and advertising with their community customers on the internet. Should your business model enables both offline and online revenue, don’t just forget about community website marketing. Should your business model utilizes the net drive an automobile enterprise in your offline store, then you definitely Should not really forget community optimisation.
Search Will go Local
A great number of are utilizing the web to find providers and repair connected companies. When doing something enterprise connected look for, customers are seeking local company final results. As an example: When someone does searching for yard attention support plus they reside in Clarksville, Tennessee, they will more than likely need to see search results which include yard attention companies which are usually all-around them. It would be very hard for the yard attention business within Los Angeles, California to provide the person with this example together with regular yard attention providers.
Internet Marketing 2013 – National Brands To Increase Local Investment
91% of US national brands are expected to invest more or the same dollar amount in local Internet marketing heading into the year, reports local marketing company Balihoo. Of the survey participants, 47% of brands said that they have plans to invest more in local Internet marketing into 2013 than previously spent in 2012. The majority of that investment is expected to flow into mobile local marketing.
More than 34% of brands plan to leverage mobile and use it as a major local Internet marketing tactic in 2013.
While mobile strategy is projected to increase next year, local website investment and local search registration is projected to decline in 2013. Balihoo has said that local search registration strategy will be less of a factor by nearly 3% into next year. Local website strategy is projected to have a steep decline, from 46% in 2012 to roughly 16% for 2013.
Balihoo has also said that local Internet marketing strategies are being used more by national brands earning more than $500 million annual in comparison to smaller firms. The research has also pointed out that brands earning between $100 to $250 million are more likely to adopt social media strategies more frequently.
Local Social Marketing Getting Ready to Explode!
Regular readers will know that we are strong advocates for local social search; in fact, many of our clients have been actively using it for quite awhile now even as others languish behind. Unlike other social media management agencies, we believe diversity is the best way to maximize returns and minimize risk when it comes to social media marketing. Apparently, our “secret” is out and gaining ground among many of the biggest and brightest technology firms in the nation. In fact, it wouldn’t be too much to say that local social marketing is getting ready to explode! Keep reading to learn why and how to position your business for best results.
Social Spurs Spending
The first tidbit of information is particularly interesting…albeit only indirectly related to the explosion of local social search marketing; social media is consuming more time than ever among average consumers and those that use such networks tend to spend more than other shoppers. How much more? Well, according to recent research, as little as 5 minutes of Facebook usage per day was shown to result in more spending. With more than 1 Billion current users, Facebook is not only the largest social media site in existence but poised to DOUBLE by 2014…just over one year from now! Currently, over 70% of Internet users use Facebook and spend an average of eight hours a month on the site…substantially more than the mere 5 minutes that it takes to increase spending.
Local Online Marketing – Why Local Search Traffic Matters
For small business owners who are looking to improve their marketing efforts, local online marketing is something that is definitely worth looking into. Even though a business may have engaged in a few local marketing campaigns already, and perhaps they have even already ventured into the world of online marketing. Nothing is more powerful than when both techniques are combined. Here are a few of the ways that businesses are gaining more customers and increasing their profits by engaging in local online marketing campaigns.
Many small business owners have a website now. Unfortunately, if you ask them about statistics concerning their site, most business owners will be unable to tell you. This is usually the case because they bought their site as an afterthought or as a side-note to their offline business. They cannot deny that they need to ‘be online’; they just did not know how to use their internet presence to compliment their offline marketing efforts.
To this day, there still seems to be a sort of mystery enveloping the online marketing industry; especially when applied to local markets. When we look closely and investigate certain aspects of marketing on the internet, we find that the local online marketing mysteries are much more like sciences and are more predictable than any offline marketing efforts.
Internet Marketing, Local Search plus Android Search to Drive SixFold Increase in Internet Traffic
Recent survey numbers highlight how Traffic is growing exponentially plus is poised for a 600% increase by 2012. The huge increase in Online traffic comes at a time whenever the convergence of fluid look technology plus regional look abilities usually drive the development of online marketing, regional look plus fluid look to synonymous heights – while driving foot traffic to businesses large plus little which have a “digital footprint” in today’s surging online economy.
Staggering numbers from worldwide networking leader Cisco Systems estimate a six-fold increase in international traffic found on the Online, highlighting the increasingly significant character online marketing plus online advertising usually play for businesses large plus little because consumers increasingly move online to do both searching plus “Windows shopping” mobile advertising . Cisco revealed its Visual Networking Index VNI Forecast for 2007-2012 about June 16th, that states which we will view a 600% increase in Online traffic by 2012. Cisco’s VNI projections states which Online traffic usually double approximately every 2 years because a outcome of “a coupled yearly development rate of 46 p[er cent shape 2007 to 2012.
Local Biz Help Is A Leading Internet Marketing Company For Realtors And Roofers
Local Biz Help have been helping real estate agents, brokers and roofing companies to achieve more business and more profits through a process known as Search Engine Optimization. As a business, Local Biz Help specializes in providing social media, SEO, mobile marketing and website development services to small to medium sized businesses. They have helped hundreds of businesses to get back on track thus far. While Local Biz Help specifically gear their services towards realtors and roofers, they are able to work with businesses in any line of work. They currently utilize the latest tried and tested online strategies to ensure that website’s rank high – every single day.
As a one-stop service provider, Local Biz Help is able to control a companies online presence right from the start. Through designing a website to placing the website on the first page of Google, Local Biz Help have already helped hundreds of businesses to drive more sales. The company serves the local areas of Ontario, Toronto, Hamilton, Burlington, St Catharines and the Niagara Region. However, Local Biz Help have also worked with international businesses.
Flooring Internet Marketing Is Key to Flooring Business Success
Flooring stores, like most businesses are also looking for new ways achieve profitability and growth. The traditional way was to invest in putting up new branches to reach more customers but nowadays, flooring internet marketing is one of the most effective ways to expand, attract new customers and improve sales. Effective SEO for flooring stores can lead to the following success factors for your business:
Maximizing Business Opportunities
Flooring materials are one of the suitable products for our global economy. With the various favorable developments in delivery services, inventory management and fewer restrictions on foreign trade, it’s easier for a flooring business to expand internationally by introducing the products through internet marketing to more customers. The expanded customer base reduces the flooring company’s dependence on local customers.
Adjusting To Consumer Behavior
Accessibility to customers is a very important factor in business. There’s no way for a customers to choose your product or services if they don’t even know about them or it’s inconvenient for them to buy your products. Since majority of consumers now use the internet to search for and buy products and services they need, internet marketing makes a flooring store accessible to anyone with an internet connection.
Internet Marketing for Local Businesses: An Overview
Internet marketing is that of our time. No other method of advertising has proved to reach customers more quickly and turn more leads into sales. It is that simple. However, the fundamentals of this process are by no means easy. When implemented correctly, the value of internet marketing for gaining business on a local level can be astounding.
Saying the economy is not great is an understatement; we have seen untold numbers of small business owners closing up shop because they aren’t bringing in enough income to even meet their expenses. This is happening across the board, and it seems the road to recovery is going to be a long one. If you own a business, you owe it to yourself to invest in internet marketing. Here are some helpful ideas for making it work for you.
Local focus is the key:
- Make your website mobile and user-friendly
- Mark your spot on the Google map
- SEO your site
- Create a Twitter and Facebook page (and other social media profiles)
- Get listed in local directories
Local Internet Marketing
Local internet marketing is about taking your business online and turning your local website visitors into new customers. And it’s about turning your existing customers into raving fans.
Compared with other marketing options, getting your business online is a smart move – and it is now more cost effective than ever.
Our aim is to have our “local” clients listed least three times on the front page of Google.
To do this we use a combination of:
- Google+ Local Pages,
- Google AdWords and,
- Google Search Results.
Our Local Internet Marketing Policy is to work with client per industry in each town or city area. (For example, in Hamilton we will only ever promote one dentist or one restaurant or one Motel via Google+ Local Pages and/or Google AdWords and/or Google Search. We recommend you use a combined approach so we can focus exclusively on getting just YOUR business to the top of Google.