Master Google AdWords in 3 Steps With the 80/20 Rule

Know a novice marketer who aspires to mastery? Tell them to begin by learning how to write a single Google ad for a single exact match keyword. That advice may seem counterintuitive, given that AdWords is the most competitive advertising real estate on the planet. Why would you start developing your chops in the big leagues?

AdWords is competitive, yes, but not hard. Actually, it’s the easiest medium to master, due to three successive iterations of the 80/20 Rule.
The 80/20 Rule. Basically, the 80/20 Rule (or, if you’ve trying to give the impression that you attended business school, the Pareto Principle) says that 80 percent of your results will come from 20 percent of your efforts.

If you can figure out what those “vital few” efforts are, and do more of them, then you’ll achieve more positive results. When it comes to developing mastery, the 80/20 Rule suggests that learning 100 percent of a skill set may take years, while getting good at just the most important 20 percent can be done much more quickly, and will give you 80 percent of the results you could expect from total mastery.

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A Primer on Google Adwords for Real Estate Pros

While a lot of real estate agents know about Google Adwords, it’s a safe bet that many don’t understand how it works and why they should consider using the paid search model to advertise their business. Whether or not to advertise on Google is an important question and a big topic, so we are going to tackle this in three parts:

  •     How does Google Adwords work?
  •     What are the pros and cons of advertising on Google?
  •     Ok I want to do it. Now what?

So, How Does Google Adwords Work?

Google is the largest search engine in the world and has at least 60 percent of the search market share. Basically, everybody uses Google – but you already knew that. What’s important to understand about Google is that people go there to search for things. Duh, right? But think about what this means. They are already on Google looking for you (or what you offer). All you have to do is find a way to get in front of them.

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Top Digital Marketing Schools on Google Adwords Certification Program

The Google Adwords Certification program is a program that walk you through the process of becoming certified in effectively managing Google Adwords campaigns. The program provides Google Adwords study materials in addition to being the central location for participants to take the Advertising Fundamentals exam and one advanced-level exam. Successfully passing the Search Advertising Advanced Exam, Display Advertising Advanced Exam or  Reporting & Analysis Advanced Exam in addition to the Advertising Fundamentals exam  will result in the globally recognized Google Adwords Certification. Individuals or Companies can join the program to obtain certification.

What you should know:
1. A Google account is needed to join the program.
2. The Advertising Fundamentals exam and one advanced-level exam is required to gain certification.
3. Each exam including the Advertising Fundamentals Exam is $50.
4. Two hours is the allotted time provided to take the Advertising Fundamental Exam.
5. This certification is globally recognized.
6. Study materials are provided. Excellent way to pass each exam.

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Free Google AdWords Vouchers

We’ve decided that from time to time we’ll give away $1,000 in Free AdWords Vouchers to anyone who wants them. Each round of this give away will consist of 10 x $100 Free AdWords Coupons.

The only catch associated with the Free AdWords Credit is you need to spend $25 in the Google AdWords program before the $100 credit is activated in your account. This is a condition stipulated by Google and not us!

If however you were too late and have found all the vouchers shown on this page have been used, hit us up via our contact page and we’ll email one out.

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Main Differences Between AdWords and AdWords Express

As you probably know Google AdWords is Google’s main advertising tool, but after its success, Google launched AdWords Express in 2011 which was specifically designed for small businesses that aren’t willing to put too much time into their managing of Google PPC ads. Why is it for these people? Very simple, because it’s Google AdWords’ automated alternative to Google AdWords.

However, there are some disadvantages, such as the fact that you cannot do keyword analysis or research bid prices on AdWords Express, which means that your resulting PPC campaign won’t be as good as a well-researched campaign.

Another disadvantage AdWords Express has when comparing it to AdWords is that Google sets your campaign’s local reach based on your location, and it does it automatically, meaning that your reach can be too broad or too narrow.

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Google AdWords Coupons and Its Business Model

So you may be wondering why we aren’t distributing Google AdWords Coupons any more. Well we tried to use them, distribute them, increase our business with them, but we ran into problems.

Since ColdAd™ joined Google Engage for Agencies, we have distributed many online and offline Google AdWords coupons to our clients, friends and families. It gives them a $100 opportunity credit to test online advertising. However, in the past two meetings that I had at Agency gatherings and SES Toronto (June 11, 2012), I mentioned some business model issues to Googlers. To show you why these coupons are not effective, let’s look at the Google terms and conditions:

  • Promotional credit must be applied to a new AdWords account within 15 days of creating the account and is valid only for new customers;
  • It is valid only for new Google AdWords customers with self-managed signup accounts;
  • One promotional credit per customer;
  • Offer valid only for signups through the URL provided for the promotion by customers with billing address in the US or Canada [1].

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Google AdWords and Your Staffing Firm

In our previous blog post, we discussed the great opportunities that await for staffing firms in online advertising. As we mentioned in that post, there are many platforms and outlets for advertising on, including Bing, Facebook, and LinkedIn. But the biggest online advertising network is called Google AdWords.

Google AdWords is a paid search platform where advertisers “bid” to have their ads show up online. Their ads will be eligible to appear on search engine results pages, mobile devices, and on websites. Google AdWords’ biggest differentiator over their competitors is their ad network size (AdWords reaches 80% of Internet users in the United States). Their differentiator is your biggest advantage. How would you like to reach 80% of your top prospects and candidates that are online?

Where are the ads shown?

Google’s Adwords network gives advertisers the opportunity to be seen in a variety of places online. These different formats mean that you have flexibility in where you place your ads. There are many places your ads can appear, including:

  •     Google Search (text ads)
  •     Ads on websites your audience visits (text or banner image ads)
  •     Mobile phones and devices (text or banner image ads)

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Has Google AdWords Stopped Working for Small Businesses?

In 2010, Tom Telford’s management company, Cedar Creek Cabin Rentals, was spending $140,000 a year on pay-per-click advertising to promote the 45 cabins in his charge in and around the mountains of Helen, Ga.

But pay-per-click advertising had become increasingly popular and competitive and that meant his costs had increased as well. In fact, to maintain his ranking in search results, he had to pay about $1.25 a click, about double what he paid initially. “The cost per keyword climbed dramatically over the years,” Mr. Telford said. “And it’s still going.”

While Mr. Telford raised the limit on how much he was willing to pay for his keywords, he says he didn’t see a commensurate increase in sales. “For a while, I was spending more than I was getting,” he said. “It finally hit me to ask, ‘Can I sustain this?’”

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Google AdWords Can Now Track iOS App Downloads

Google announced today that marketers and advertisers promoting iOS applications can now monitor conversions – meaning app downloads – using Google’s AdWords. The news follows Google’s earlier move this April to offer a similar tracking option for Android applications.

With the added support for the iOS platform, businesses can track downloads of their Android or iPhone, iPad and iPod Touch applications from their AdWords campaigns as an AdWords conversion. Simply put, it means that when a user downloads a mobile app from either Google Play or the iTunes App Store after first clicking on an ad, that download can now be tracked.

However, there is a caveat: Google says that for iOS applications, it’s only able to track downloads driven by ads served within mobile apps – it can’t track iOS app downloads that originate from ad on Google Search or its Google Display network. That limits the level of insight Google can provide into the Apple ecosystem, but at least it’s a step in the right direction in terms of understanding which campaigns are most effective.

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Google AdWords can now monitor app downloads via ads on iOS devices

Google AdWords can now be used to track the number of app downloads that were directed through in-app display advertisements on iPhone and iPad devices. Morgan Hallmon, a Product Manager at Google, explained how advertisers and promoters could take advantage of the update over on the Inside AdWords blog:

“To set up iOS conversion tracking, advertisers need to create a single code snippet in their AdWords account and install it in their app. This snippet is accessible in the AdWords interface in the same place where advertisers have been able to codelessly track Android downloads. With iOS conversion tracking, marketers can better understand which campaigns are most effective at driving app downloads. These enhanced insights help marketers iterate on app promotion strategies to reach their return on investment goals, with the help of features like the Conversion Optimizer for apps.”

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