Google PPC (SEM) vs. Facebook Ads (SMM)
The game of advertising has ever so much changed since the birth of the internet. Most businesses nowadays channel their advertising campaigns online. It’s so much more cost effective compared to traditional advertising methods, extremely efficient and is proven to work! Online advertising through websites, blogs and search engine platforms are the craze in this day and age. Let’s take a peek at the two giants of online and see which one fares better: Google AdWords or Facebook Ads!
Google’s Pay per Click Advertising
-What is PPC AdWords
AdWords is a Pay per click method of advertising used by Google mainly on their search engine but also on blogs, and other types of websites. Advertisers are paid on a pay per click basis, meaning basically for every person that clicks on the advertisement.
PPC, Rankings and Google
In order for PPC (pay per click) to be successful, it must be a win/win scenario for both the owner as well as for Google. If your ad does not prove relevant and therefore does not produce a positive CTR (click through rate) no one benefits.
In order for search results of an ad to achieve a, “quality score” it is calculated by measuring it against several factors. A few of the basic questions that must be answered when calculating a score include:
- What is the ad’s expected CTR?
- Is the Landing Page experience a positive one?
- How relevant is the ad overall?
When it comes to estimating the CTR, a prediction is made as to the likelihood that the ad will get clicked on in relation to a specific keyword. This rating can go from above average to below average and depends on comparisons made on the history of that keyword in relation to other related keywords.
Google Adwords Auction Insights – Analyze PPC Keyword Competition
Back in May, Google Adwords added a new filter and reporting feature called “Auction Insights”. As you might expect, the feature provides advertisers with some insight into how their competitors’ ads are performing. Insights is a great new feature, but it’s somewhat limited because while it provides some great advanced impression information about competitors’ ads, it doesn’t tell you much about how those ads perform in terms of conversions or click-throughs. In today’s post we break down the anatomy of the ad auction and discuss the setup of the auction insights filter.
Earlier this year, Google Adwords rolled out a new reporting feature called Auction Insights, which gives advertisers a glimpse into a handful of performance metrics for their competitors’ ads. I say a handful of because, as great as this data is, they aren’t giving away the farm here. It’s a nice tool, but like the new Adwords date comparison feature we discussed recently, I’m left underwhelmed and wanting much more. Before we get into the minutia, I think it would be beneficial for beginners if we briefly touch on the “auction” we’re talking about when we discuss “auction insights”…
Facebook Ads vs Google PPC for B2B Internet marketing
The ever-growing business of Internet advertising has been the craze for most business nowadays. Almost all businesses today have their own websites and blogs to market their services or products to their customers. In this article, I will compare Facebook’s way of advertising against the traditional PPC of Google in a B2B context.
Comparison 1. The Look
Admit it—we all have grown accustomed with Google ads. As we perform searches almost every day, we see the squared ad listing in text before the actual hits of the keywords we entered in Google’s search engine. Some people hate seeing ads and are already conditioned to ignore them. They tend to trust the organic search results rather than those paid ones. Google’s PPC may be blocked by programming code installed in the web browser thus trashing them as unnoticed.
Using Google Analytics Event Goals for PPC Success
A conversion is the most important non-default metric you can track in your PPC accounts. You will always need to identify and assign conversions and their accompanying values to understand whether or not your campaign is hitting the goal you set for it. Often, these conversion goals can be as straightforward as a signup or a purchase, but sometimes it’s just not that simple.
Sometimes you may find yourself working with a site or a client that has a more roundabout conversion or perhaps a site that defies traditional conversion capture. In these cases, you may want to think about using Event Goals through Google Analytics.
Why would you want to use Event Goals?
Not every client or company will have the same resources, so setting up meaningful onsite interaction goals through traditional conversion tracking or Google Analytics goals may not be feasible.
Google AdWords: Profit from Pay Per Click – Part 2 (Setting up an Account)
Welcome to Part 2 of the Google AdWords Series. Profit from Pay Per Click – Part 1, reviewed information about what Google AdWords is and how it can be a great tool for businesses of all sizes to drive traffic, generate sales, and acquire customers. Part 2 covers the first step in the process; how to set up an account. Not the most exciting topic, but a necessary one. Afterwards we’ll move on to more interesting aspects of how to create effective campaigns and understanding how Pay Per Click (PPC) can be an effective internet marketing tool.
One of the things that I’ve found very confusing are the differing sets of directions there are associated with setting up an AdWords account. I’ve tried to sort through the various options and boil it down to the basic task of setting up and verifying the account without diving into the particulars of setting up campaigns.
The All Dominant Google Pay-Per-Click and Cashmere Online
It’s amazing that selling anything online, even cashmere sweaters, has become dependent upon Google and pay-per-click. I mean, I can totally see why the newspapers are DYING. If you advertise in an old media platform, you are paying for lots of people who will never buy your product to see it. At least with google, you can pin point buyers with laser like focus. For instance, we have PPC ads for terms like “men’s pink cashmere sweater”…that is so focused—it has FOUR qualities someone wants, sweater/cashmere/pink/sex.
Don’t get me wrong—I LOVE LOVE LOVE ppc because it let’s you deliver your product selection to someone who is exactly looking for it—however, we can see the costs for those words are being driven up by competition from other cashmere brands. To get seen for a PPC ad in the US for “men’s pink cashmere sweater”, it used to cost around 40 cents. Now it costs around $1.50.
Find New PPC Keyword Opportunities With Google Shopping
Google, over the past 5 years, has accumulated massive amounts of data about product-related user queries, slowly building their understanding of what is and isn’t a commercial, or transactional, query. They’ve recently used this product search algorithm to build a new ecommerce focused advertising platform for retailers called Google Shopping, or Product Listing Ads.
Google Shopping employs what are called Product Listing Ads from the Google Adwords advertising platform to create shopping ads relevant to a user’s search query. Despite being in the early months of the program, what’s been incredibly impressive during the transition to a paid shopping platform is the quality of those ad clicks (generally speaking of course). Google Shopping, more commonly referred to here as PLAs, have led to highly qualified clicks from users that ultimately result in higher than average conversion rates.
Which is better? Google PPC or Facebook Ads?
Take a look around you, and try to find someone who is not on some kind of Internet gadget. Smartphones, tablets, laptops, and netbooks are a staple in everyone’s daily to-bring list. When one of the big headlines on the news is an experiment on how one can last a day without a cellphone, you’ll know that such technology is a fact of life as integral to us as eating and drinking now.
This is why Internet-based advertising rose from its simple past into the requisite marketing tool it is today. From its use in sites like Multiply and MySpace, it’s become by itself a booming industry used everywhere. As a result, Internet marketers need to do more to catch audience attention with all the competition, to stand up above the rest even at a cost. This is where Google’s AdWords, the “pay-per-click:” online marketing tool, came in.
A powerful tool, Google AdWords works by putting up premium ad space on its search engine pages for bidding. Users bid their desired rates on the keywords and key phrases on whose search pages they want to be featured on, and the highest bidder gets to place an ad that appears at the top of the search engine page in an eye-catching banner.
Do you really need to do “PPC” Pay per Click Online Google Advertising?
Pay per Click (PPC) is one of a very powerful paid online advertising option but, most people do not really know the real importance of how it can be profitably used within, their online advertising or online marketing mix.
Pay per click online advertising through Google AdWords Advertising is one of the most lucrative options you can ever have to enhance your profitably and online visibility enormously. But there is a catch! It can really back fire very badly, if it’s not done rightly and this is one major reason why most people hesitate or even quit PPC forever.
If you are one among them or a complete newbie, then this post could be a great starting point to renew your thinking positively towards Pay per click online advertising.