How to Sign up to Google Analytics
The purpose of this post is to give you a step by step guide on how to sign up to Google analytics. I don’t need to tell you how critically important it is to have analytics on your site, it’s a 100% must have for any businesses looking to make an return on investment from their online efforts.
This is quick and easy to do and shouldn’t take more than 10 minutes. OK, I’m going to time you…Ready…Set…GO!
Using Google Analytics
From blogging platforms and video sharing websites to fiber optic broadband networks in Kansas and Missouri, Google is everywhere when it comes to matters of the Internet, so it’s no surprise that in the world of site metrics, Google Analytics is one of the most comprehensive and popular site traffic measurement and analysis tools. If you have a blog or website and want its reach to expand outside of your close circle of regular visitors, adding Google Analytics to your site can help you get on your way. By identifying the behavioral patterns of site visitors, Google Analytics can help you identify your site’s strengths and weaknesses, which is necessary and extremely helpful for site improvement and audience development.
The basic version of Google Analytics is a free (there is a paid premium version) and straightforward tool that tells you know how many people are visiting your site, where they come from, how often they visit and which pages they visit, amongst many other metrics. To get started with Google Analytics, you have to set up an account, then copy and paste the analytics code into the template or theme page of your site. To do this, locate the <head> section within the template or theme and paste the Google Analytics code directly above the closing </head> of that section. If you’re using Tumblr, paste the code into the customizable HTML section of the theme before “</head>” or in the “Description” field. For sites hosted by WordPress, you can install the Google Analytics plugin, and for sites hosted by Blogger, click on the ”Other” tab under settings and enter your Google Analytics Web Property ID.
Magento And Google Analytics
Magento is one the most popular Ecommerce platforms, but there is very little written in a comprehensive way to get the most out of your Google Analytics via customization. In this post I hope to go through the modifications you can make to ensure you get the most from your Google Analytics install.
Working with Magento the right way
The most important thing to remember with Magento is to never overwrite core files. As an MVC system, it’s important to use Magento properly, so you can be upgrade proof for future upgrades. Furthermore, to ensure your code is launched first, you want to be in the “Local” pool. If you are not aware Google Analytics is a core file, so to make changes, you need to core files. We will show you how to do this the right way.
Adding Google Analytics Tracking Code to WordPress
Google Analytics is one of the most valuable tools you have to judge the effectiveness of your blog or website. Key performance indicators from the number of visitors to your site, the sources of that traffic and visitor behavior are available in a multitude of easy to read reports.
In only a few moments, you can research how effective an advertising campaign is for your book, what articles people read most and where the bulk of your readers reside. It is a fantastic tool and getting analytics data for your WordPress blog is very easy.
How to add Google Analytics Code in Joomla Websites
Google analytics code is a wonderful tool which could be used along with Joomla websites to keep a watch on the traffic, one’s website goes on to receive. Moreover, it is free to setup and use and hence, all one has to do is to follow the installation steps. As Google analytics is according to the standards of industry, there are a number of tutorials which are available online to help people use the Google analytics code tool to monitor frequent visits to the Joomla website.
The first step would be, to go to the Google analytics website and sign up for an account. Once the person who is going to register follows the registration process, he/she would encounter a page where they would be given a tracking code which shall be added to each page of your website. If you are faced with the option of choosing between old tracking code and a new tracking code, it would be ideal for people to choose the new tracking code.
Common Causes of Self Referrals in Google Analytics
Undoubtedly Google Analytics is a powerful tool which provides great data and insights into user activity on your site. However some of the reports can commonly throw up more questions than answers. One of the most common issues that analytics users encounter are self referrals.
Self-referrals are any visits within the referral report that are attributed to your own domain. The reason that a self referral is an issue is that the incorrectly attributed visits are masking the true source and value of the traffic.
The exact cause of self referrals are quite often very tricky and time consuming to identify and resolve. A good way to reduce the time taken to resolve self referral issues is to first understand the main reasons that cause the issue.
Google Analytics Basics
To be more specific, Google has a set of online tools that will help you track how many people visit your website, how they found your website, what they looked at and how long they stayed. If that doesn’t sound useful to you, please get off the internet right now. Really.
Google Analytics Real-Time: Instant Analysis
Google Analytics Real-Time monitors visitor activity as it happens, providing constantly updated data. Analytics users can watch instant traffic shifts, see visitor geographic locations, monitor which pages are being viewed, and more.
Assess Real-Time through any Google Analytics account. There are no requirements, and you don’t have to change your tracking code. To view Real-Time reports, go to the Home tab in your Google Analytics dashboard and select Real-Time from the left-hand column.
4 ways to Add Google Analytics to WordPress
There are several ways you can add Google Analytics to a self-hosted WordPress site. Some people will say one method is better than the other. It is not my intention of telling you should use one or the other. I am merely showing a few different options to getting the job done. Ultimately it is your website and the choice is yours.
1. Use a plugin such as Google Analytics for WordPress
2. Use your theme/framework’s built in feature
3. Manually add it to the header between <head> and </head>
4. Manually add it to the footer before the closing </body>
Remarketing Now Available With Google Analytics
Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain audiences or users that show interest in specific products. This means that instead of adding the remarketing tag, websites that use Google Analytics can use their code. If you are not acquainted with the remarketing feature, here is a short explanation taken from an AdWords help article:
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase.