Google Analitics

Google Analytics Not Showing Keywords Used in Organic Search. Why not?

Google analytics is, for many businesses now a days, an important tool to measure not just the traffic to your website, but how efficient is the SEO (Search Engine Optimization) or SMO (Social Media Optimization) implemented in your website and Social Networks. It shows you not only the organic searches statistics but detail on what keywords were used, what technology, demographics etc.

But what happens when you go to your account in Google analytics and you want to see the keywords used to find your website on the organic searches and you find that there are hundreds of searches done on “(not provided)”, what does that mean? And why do I have so many searches with that keyword?

To begin with, if you are logged into your google account and you do a search on http://www.google.com, as soon as you press “search” the URL of the results will begin with https://www.google.com/…. not http:// but https://

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27 Features That Make Google Analytics Best of Breed

So you’ve just gotten access to the shiny new version of Google Analytics? Here are the 27 essential features of the best analytics software money can buy (it’s free, of course), and how to utilize them to your advantage.

1. Setting Goals – Just like your guidance counselor told you about your career, if you don’t set goals, Google Analytics isn’t going to take you very far. If your business is e-commerce, your goal is probably a sale. If your business is newsletters, your goal is a registration. Once you have your business goals setup in Analytics, you are able to unleash vast amounts of data about what’s working and what’s not in your marketing efforts. Lot’s more about goals in the remaining 26 essentials …

2. Comparing Date Ranges – In the old Analytics, there was no easy way to compare how your site is doing relative to a different point in time. Today’s upgrade includes new capabilities that allow you to compare two different time periods and chart them immediately.

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Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes

We recently had a sit down with Jen Cykman, Web Analyst and Instructor for Cardinal Path, a digital analytics and marketing agency that offers training seminars on Google Analytics.

Jen is a self-professed data nerd that likes nothing better than to sit down and hover over a big ball of data and tease it into actionable marketing insights. She’s helped folks at both ends of the experience spectrum from novices to experts, quants to marketers.

We asked for her view on the best updates and features of Google Analytics, a favorite tool of hers and ours.

Q – So what are the most significant changes or updates to Google Analytics in the last year that users should be paying attention to?

A – One is Universal Analytics. Announced at the end of October, this is a new version of the Google Analytics tracking script that takes web analytics to a whole new level. Among other things, it will bring analysts cross-channel and cross-device measurement abilities, and reveal how visitors come into websites via multiple devices.

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Google security glitch restores Webmaster Tools, possibly Analytics access to revoked accounts

Earlier tonight, reports began rolling in of a serious breach in Google accounts security. Some sort  of glitch has granted access to Webmaster Tools, Google Analytics and perhaps even more tools to users who previously had access, but then had that access revoked. Updated with statement from Google below.

This means that ex-employees or contractors which formerly had access to a site’s records, reports and tools that could affect its place on the web have suddenly had their access restored. This is an enormously dangerous situation, obviously, as there is no guarantee that those people won’t do something malicious with that access.

You can see some evidence of the Webmaster Tools access on David Naylor’s blog here, where he demonstrates some of the things that could be done to his firm’s ex-clients. He has reported that he has access to Analytics too and that the issue has been going on for several hours at least, but we’ve been unable to corroborate any access to Analytics by anyone else.

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8 ways to use Google Analytics beyond keywords

With keyword data continuously being removed and Google moving toward visitor-based data, how we look at and use analytics is shifting. The good news is that even though some of the data has been taken away, analytics have always provided a lot of really great information beyond keywords.

For online marketers out there, here are eight other ways to use Google Analytics:

Blog ideas

When you’re the one in charge of content, planning an editorial calendar can be daunting. Sometimes you simply run out of ideas. That’s where analytics come in.

By examining your top blog posts, you can start to see which content resonates most with your visitors. Take a look at which posts drove the most visits and engagement, had the lowest bounce rates, and (of course) which posts were shared the most.

Once you know what your audience likes, create more content like that. Here are a couple other ideas that work great, especially with the end of the year approaching:

  •     Top [insert keyword] blog posts of 2012
  •     The [insert blog name] year in review

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Google Analytics – The Why (and How)

Thanks to all who participated in our recent Google Analytics linkup. We realize that installing an analytics tool and understanding all the data can be daunting and overwhelming, so we plan to provide you with a series of resources to help you out. With that in mind, let’s start by answering the big question of ‘why’. We realize that you all know that you should have a robust analytics tool on your blog (that’s what they said at that conference you attended, right?), but do you really know why?

We’ve read all your linked articles and many others, and below is a recap of the why (and how) for analytics tools and specifically, Google Analytics.

WHY?

1.Hello, my name is. Just like with any successful community, you want to connect with your readers and get to know them — find out who they are, where they live, what they like to do, their age and gender, and how they found your site. With all that knowledge, you can better target and build your editorial content. Also, Angela England shared her linked blog about why she thinks that understanding reader stats is important.

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Google Analytics: Intelligence Events

With Intelligence Events, Google Analytics allows you to quickly view and define big events in your website’s traffic. Pair this service with Custom Alerts which let you receive timely notifications whenever these events occur, and you’ve got a very efficient virtual assistant that’s on the job 24 hours a day 7 days a week.

The Google Analytics blog defined the services as:

  •     Analytics Intelligence: We’re launching the initial phase of an algorithmic driven Intelligence engine to Google Analytics. Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago. Instead of you having to monitor reports and comb through data, Analytics Intelligence alerts you to the most significant information to pay attention to, saving you time and surfacing traffic insights that could affect your business. Now, you can spend your time actually taking action, instead of trying to figure out what needs to be done.
  •     Custom Alerts make it possible for you to tell Google Analytics what to watch for. You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.

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Track the Browser Size with Google Analytics

Google Analytics reports the “screen resolution” of the visitor’s computer but skips the other important metric which is the size of the browser window. These two numbers will be approximately similar if the browser window is kept in maximized state but not otherwise.

Take a look at the example below. The screen resolution of the desktop is 1920×1080 (this is the number recorded by Google Analytics) but the actual browser window size (where your website is displayed) is a little over 900×600 pixels.

The screen resolution is a less-useful metric and what you really need to know is the actual size (or range) of the browser window of your visitors. This data can be easily gathered through Google Analytics – simply copy-paste the following code snippet just before the closing </body> tag of your website template…

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3 Hidden Optimization Tips in Google Analytics

It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites.

Beloved for its intuitive format and multi-dimensional reporting abilities, Google Analytics not only provides basic metrics like visits, time on site, bounce rates and conversions, it can also provide valuable insights for any web marketing manager looking to take their business’ online presence to the next level.

Below are three advanced tips that will help you unearth hidden optimization opportunities with Google Analytics.

Optimization #1 – Increase Conversions from Organic Search

You’re well-versed in the importance of content to organic search. You’ve done keyword research, tracked your rankings, and obsessed over getting more visits from your top non-branded terms. But that’s only part of the equation.

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Analytics reporting with Google Apps Script at the UK Cabinet Office

Recently, when we were preparing the launch of GOV.UK, my team was tasked with creating a series of high-level metrics reports which could be quickly compiled and presented to managers without technical or analytical backgrounds. These reports would be sent daily to ministers and senior civil servants of several government departments, with the data customised for each department.

We decided to use Adobe InDesign to manage the visual appearance of the reports. InDesign’s data-merge functionality, which can automatically import external data into the layout, made it easy to create custom departmental reports. The challenge was to automate the data collection using the Google Analytics API, then organize the data in an appropriate format for InDesign’s importer.

In a previous post on this blog, Nick Mihailovski introduced a tool which allows automation of Google Analytics Reporting using Google Apps Script. This seemed an ideal solution because the team only had basic developer knowledge, much of the data we needed was not accessible from the Google Analytics UI, and some of the data required specific formatting prior to being exported.

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