Frequently Asked Questions

We know that some clients will have questions about OutRankThem and our process. What we have done here is put together the most common questions our clients have asked us.

We already have our own site. Why do we need one of yours?

We are not trying to replace your current businesses website. Your website will most probably have the information that is needed for customers to find particular information about your company.

The unfortunate truth is that the vast majority of businesses sites are not set up in such a way to generate the results that businesses want to see. OutRankThem sites are set up in such a way so that we convert visitors into customers.

We have a system in place that allows us to build and rank a custom made lead generation site, that will rank and convert visitors into customers. Doing it this way allows us to use specific site structures and conversion tactics that have been proven to work and get visitors to complete the contact form or to pick up the phone.

Why cant you just get my site ranking better?

Unfortunately it is not as easy you might think. There are quite a few obstacles to overcome when it comes to achieving higher rankings for a website.

  • Having access to the clients server to make changes to the site. Will we be able to have access or go through your developer?
  • What CMS ( content management system ) has the site been built in?
  • Where is the site hosted?
  • What on page SEO has been done so far?
  • Has there been any off page SEO done?
  • What is the site structure? Can it be changed to make it more search engine friendly?
  • And the list does go on for some time…

When we were planning OutRankThem we looked at this scenario quite seriously, and to be able to get the results clients would expect we felt that it was far easier to build a system that was as perfect as we could make it.

This means all of our clients have the best possible chance to get the results that they want for their business. This means building a new site for each client that has been built on a solid foundation from the outset, and will have the best possible chance to rank right at the top of the search engines. Working on ranking clients current sites would not allow us to be able to achieve the results we would like to.

How is this diffrerent to Yell and Thomson Local?

Online directories have their place in all markets, however Yell and Thomson Local are totally different to OutRankThem.

We know that being on Yell and Thomson Local can help a business get some traffic to their sites, however the benefits do not outweigh the downsides.

  • High cost to be at the top of a category.
  • Get lost amongst the crowd.
  • Competing with competitors for the same traffic.
  • No SEO work done on individual listing pages.
  • Category pages do rank for these sites, but you have to compete with other companies when someone finds that category page.
  • Poor ROI ( return on investment )
  • Too many steps for customers to choose your business to contact.

We are not a directory, we work with individual companies to help them increase their online exposure and help them to build a real asset for their business. Below is what OutRankThem can do that the above directories can not.

  • No categories, or charges to be in categories.
  • No crowd to get lost amongst, there are no competitors listed on your site.
  • We build specific landing pages to rank for specific keywords. We get your in front of your customers.
  • There are call to actions in multiple places as soon as a visitors lands on your site, this means less steps for them to contact you.
  • Great ROI ( return on investment ) We find the exact keywords your customers are using and target them. This is highly targeted marketing.

As we said online directories have their place, but we are not an online directory and we have no intention to be one. We see our clients more like partners, and we want to see their business succeed. We are not interested in just taking your money and leaving you wondering if the money you have spent was worthwhile.

How does this work?

We build a custom made lead generation website that allows your business to get in front of the customers you want to target.

To learn more you should take a look at our tour.

What does this cost?

All pricing is set on a custom basis. We would have to see how many keywords you would like to target, as this main factor we use when working with a client.

The great thing about what we do here at OutRankThem, is we work on a results basis only. If you do not rank for keywords. YOU DO NOT PAY ANYTHING.

If you would like to have a chat with us, we would be more then happy to put together a free report showing you the following.

  • The top 30 keywords in your market.
  • Where you current website ranks for these keywords.
  • Where your current Yell or Thomson Local listing pages also rank for these keywords if applicable.
  • Go through options for your business such as time frames and the competition in your market.
  • Discuss pricing options.

Contact Us To Learn More

Who owns the leads?

Our clients own all the leads that are generated. Visitors who contact clients through their OutRankThem site contact them directly.

We have nothing to do with that part of the process, we feel that we should leave our clients to convert leads into business.

Can you guarantee results?

With any service that has anything to do with search engines and ranking highly in the search engines. You can not guarantee any results.

That is why we have decided to be a results based service. The onus is on us to get the results for clients.


We feel that we should be responsible for the results for your campaign with us. So that means each of our clients are protected and they only pay for the results we achieve.

Contact Us To Learn More

Can I change the content myself?

We take care of all site changes and maintenance for all our clients. We take care of everything for you.

All you have to do is contact us, and we will update your site. It is much easier for us to do this, and we do want our clients to have to bother with learning how to do so either.

Who owns the site?

We build all client sites on what are known as sub domains. So they would appear as clientname.outrankthem.co.uk

We have done it this way, as it allows us to make changes to client campaigns as soon as we need to. It also means that clients do not have to have any input, making the whole process as simple as we can for them.

Do I pay for hosting or domain names?

The simple answer to this is no, none of our clients have to pay any additional domain or hosting fees. Everything is covered for each client.

What am I required to do?

Clients are not required to do anything, we can normally take what we need from your companies website. If we do require some more information we will ask each client for this as we need it.

Once a client has decided to start a OutRankThem campaign, then we take care of everything very quickly. In most cases we can have the campaign already started within days of getting the green light from a client.

What do I need to supply?

In most cases we can get what we need directly from your company website. We might need some extra information to use in your campaign. Apart from the odd case, you will not have to supply us with anything at all.