Archive | PPC RSS feed for this section

PPC Consultant

PPC Consultants Help Ad Agencies Offer PPC Management Hiring a pay per click consultant enables your ad agency or web design firm to offer top level PPC services to its clients as a white label service, a separate partnership, or an independent referral. Your agency avoids any conflict of interest since most PPC consultants focus [...]

Continue Reading

PPC Software

Enterprise Level PPC Software For many years, Google have offered a free campaign management platform with Adwords and a free Analytics Package with Google Analytics.  Yahoo, and Bing to some extent, offered similar packages, and this was to enable easy setup and management of paid search campaigns. Providers wanted the average business to be able [...]

Continue Reading

Best PPC

Forrester Report: The Best PPC Bid Management Providers Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) [...]

Continue Reading

Google PPC

Google PPC (SEM) vs. Facebook Ads (SMM) The game of advertising has ever so much changed since the birth of the internet. Most businesses nowadays channel their advertising campaigns online. It’s so much more cost effective compared to traditional advertising methods, extremely efficient and is proven to work! Online advertising through websites, blogs and search [...]

Continue Reading

What Is PPC

What Is PPC, CPC & Paid Search Marketing? Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. Some people also refer to paid search as [...]

Continue Reading

PPC Search Engine

Retail PPC: Geo-target your Distribution to Compete with Amazon Prime Nearly every eCommerce store competes with Amazon on some level. Regardless of store size, if you’re selling well-established brands, there is a very strong chance that your customers have Amazon as an alternative option. With the rollout of Amazon Prime, we’re now forced to compete [...]

Continue Reading

Pay Per Click

3 Ways To Calculate PPC ROI Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it. A lot of advertisers perform campaign optimizations based solely on conversion rate or cost per conversion, choosing the ads and keywords with the best metric and calling it [...]

Continue Reading

PPC Advertising

Pay Per Click Advertising Once a careful analysis has been completed we will do a comprehensive keyword search to identify your best keywords and find some diamonds in the rough. If you are in a very competitive market, your cost per click will be higher so it is important that we choose the right keywords [...]

Continue Reading

PPC Seo

Increase PPC & SEO Conversion With Email Nurture In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide shopkeepers. For example, putting staple items such as milk at the back of the convenience store so that patrons walk by other items they didn’t intend to buy. “Kids Eat Free Night” is [...]

Continue Reading

PPC

Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays During the holiday season, time is precious. If a certain product isn’t likely to be successful, why would you waste your time negotiating with suppliers, warehousing, working out pricing, modifying your website, running ads, and more? Product line trial and error has [...]

Continue Reading