6 AdWords Enhancements Offer More Insights, Efficiency
Campaign Diagnostics: Now AdWords will alert you proactively if you’re about to make a change to your account that might have a negative reaction. For example, adding a negative keyword that will inadvertently block another keyword. This catch can really provide an extra level of insights that often get missed far too easily when you are trying to do the right thing to an account, but it doesn’t turn out that way.
Impression Share for Search & Display: Have you been wondering what percentage of display inventory you’ve been buying? Now AdWords will break out performance individually across both search and display. This is very helpful for the display side; however, you still shouldn’t run display and search ads out of the same campaign.
Why Use AdWords? Here Are 10 Reasons
“Why use AdWords” is a pretty common keyword phrase, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them. We believe that AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business. Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI. We’ve devoted countless pages to how you should use AdWords. In this post, we’ll answer the question of why you should use it.
Before any of our SEO-loving readers get up in arms, let me preface this by saying that we’re not advocating that you do PPC to the exclusion of other marketing activities. As always, we recommend a healthy balance of marketing channels, including organic search (check out our recent 10-step guide to ranking for a keyword), email marketing, events, social media and other lead sources. How you allocate your marketing budget will depend on which channels turn out to be most effective for your business. But if you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this post is for you. Here are 10 reasons to use AdWords.
Google Seeks New AdWords Express Customers With Promised “Free Month” In December
To get more small marketers to test out AdWords Express, Google is offering a “free month” of advertising to new customers. If new advertisers sign up before December 16, Google will provide a credit in January “worth what you spend between now and the end of this year.”
However some limitations apply.
Advertisers must be new customers and not existing AdWords advertisers. AdWords Express users must spend at least $125 but the maximum credit they can receive is $125. So the offer is more like a subsidy or discount unless you carefully set your budget cap for just over $125.
I don’t have any perspective whether $125 will get anyone meaningful exposure. However my guess is that advertisers would have to spend a good deal more to be visibile during a competitive holiday season.
A free month of advertising from AdWords Express
The holidays are a busy time for everyone, and small businesses are certainly no exception. To help businesses reach new customers this season and keep the holiday spirit rolling into 2013, we have a special offer for new AdWords Express users in the U.S. If you sign up for AdWords Express before December 16, 2012, you’ll receive a free advertising credit in January worth what you spend between now and the end of this year.*
Since AdWords Express launched in July 2011 in the United States, we’ve seen businesses from toy stores to tree farms use AdWords Express to get their businesses discovered online. After 16 busy months, AdWords Express has expanded its borders to 12 additional countries and 9 languages, so that gift shops in Germany, heating contractors in the U.K., and surf shops in Australia can get on the map in front of potential customers in time for the holiday season.
Google AdWords Quality Score – How to Increase it the Right Way
There’s no faster way to get targeted traffic to a website than to use Google Adwords. In order to come out ahead with Adwords, it’s essential to have a good Adwords Quality Score, which is of course based on how Google rates your ads. This isn’t just an abstract number, for it affects how much you’re charged for keywords, which greatly impacts how profitable your campaigns will be. We’ve identified several ways that you can easily increase your Quality Score.
What’s Your Quality Score: First of all, you need to see which of your ads have been rated well and which ones haven’t, which you can do by verifying your Quality Score. You will thus gain a clear idea of what needs to be fixed and what you can do to fix it. It takes only a moment to check your Quality Score, and it’s easy to understand – no rocket science there. Besides this, also look at the minimum bid because the lower the bid is, the better it is for your campaign. The Quality Score is a highly important number that dictates whether or not all of your keywords are given the go ahead or not. A low Quality Score means a low CTR, which you don’t want. The Score changes all the time, depending on your ad performance, which needs to be checked regularly.
Adwords Is Actually A Good Way To Get Traffic To Any Page
You are probably already aware of this, but traffic is going to be the main key for any person attempting to find success on the net. Most people will end up using affiliate advertising and marketing to be able to earn commissions on any sale they are able to create for the product owner. Obviously you still need to generate traffic to these web pages in order to earn any commissions. You’re going to discover that using Adwords is usually one of the best ways for individuals to begin getting visitors or traffic and getting commissions from these affiliate products.
To be able to be profitable with this you are needless to say going to have to find a product that you want to start advertising. With regards to finding these products you ought to be aware of the reality that there are specific marketplaces online today which have a huge number of products which you could promote as an affiliate. As opposed to marketing the affiliate link directly, you’re going to discover that building your own web page for each individual product you’re going to advertise is actually a much better option. There is no use in promoting a product that nobody wants, so you are going to need to do some bit of research on every product before you decide to promote it. It is in addition a wise idea to make certain that it is a premium quality product and this can be done by buying it yourself and using it.
At this point you’re going to want to begin your key word research in order to find out what keywords you need to be targeting with Adwords. You do not want window shoppers when you attempting to get this traffic, you want men and women looking to purchase. For this reason you’re going to find that targeting specific key word phrases is going to be extremely important to be able to find the buyers. If someone is looking for a weight loss product they may end up searching for phrase like “weight loss program”, and that’s the sort of phrase you would want to target. There are lots of different key word tools available online today but you will find google will supply you with one that you can use for free.
Build Your Digital Brand with Google+ Webinar
The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. Sign up on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)
After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the Google+ Event page and add your questions as comments on that page. With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in just a few months. For instance:
H&M — The retail clothing company, with more than 2 million Google+ followers, uses tailored content, images and video to bring its fashions and lifestyle to life on the platform. They’ve also utilized Ripples to identify their trendsetters and saw a 22% clickthrough rate boost after implementing social extensions in AdWords.
Learn the Facts About Improving Your AdWords Quality Score
Google AdWords can help you get lots of relevant traffic to your site and help you convert your visitors into customers, leads or subscribers. If you want to increase your ROI then you need to make sure you have a good Quality Score and this article will reveal some strategies you can use to increase your score.
Modifications to Improve CTR: A higher clickthrough rate can be obtained by making a few little modifications to your campaign. While these changes might seem minimal, they can have a significant impact on your Quality Score. Things like the URL, the call to action and even the description of your ad can be modified. Overtime, these tweaks will result in a higher clickthrough rate because each time you make a change, it impacts the performance of your ad in one way or the other.
Concentrate on Your Landing Page: While there are a lot of components that go into a successful Google AdWords campaign, one of the most important is the landing page. You can save money on your campaign with a good landing page as well as generating a good conversion rate. How do you do this? When you have a high quality score, your bids go down, which means you end up paying less. Just remember that your landing page needs to have highly relevant content that goes with the content of your ads. The content of the landing page should different but substantial so there’s nothing missing from it. You should put together an “About Us” page that is connected to the landing page, which offers a really great level of relevancy and excellent quality. Google sees “Privacy Policies” as essential which is why you should link to one in your landing page.
Helping you be more productive with the AdWords interface
We know for many of you, the holiday season is the busiest and most important time of the year. So, there’s no better time to bring you some improvements in the AdWords interface that save you time and help you manage your campaigns more effectively.
Have you ever looked at your search terms report and wondered what search term the query was matched out from? Now, we’ve added a “Keyword” column so you can see the precise keyword that matched someone’s search term and triggered your ad. Based on the fit you see between the matched keyword and the search term, you might choose to make adjustments to your keyword lists, add negatives to campaigns or ad groups, adjust your ads or bids, or adjust your landing pages.
Running in the background, our systems will look for potential errors or conflicts in your account. If a potential problem is diagnosed, you’ll see a polite alert so you can address it immediately. For example, if you add a negative keyword that blocks other keywords in your campaign, it could be helpful to know so you don’t inadvertently block yourself from appearing on searches that you value highly. Over time, with your feedback, we’ll refine these diagnostics and add more.
CPCEasy – The fastest way to learn AdWords
The well known quote from Field of Dreams, “If you build it, they will come” is obviously not true of your website. You know that you need help, and the acronyms fly at you all over the place. SEO, CPC, CPM, PPC, HTML, SEM, CPA, ROI, KPI… you’d almost certainly need to hire an expensive consultant or agency to help you out.
But no! You can get started advertising on Google all by yourself! Agencies and consultants make money off of business owners who can’t figure out how to advertise on their own, and charge up to 15% of your advertising budget to do something that’s a lot simpler than filing your taxes.
There may be a time where you decide that you need an agency or consultant to take over your advertising, because it’s become too large or complex for you to manage. But you don’t need an agency at the beginning. Wouldn’t it be easier to hire someone to manage your account after it’s already profitable?