Adwords

Google Expands AdWords Business Credit Again

Last month, Google announced the expansion of AdWords Business Credit, a credit card for AdWords. Today, the company announced that it is making it available to more businesses in the U.S.

“While a variety of different businesses benefited from the card — from Kuru Footwear to Cascadia Tents — their reasons for using AdWords Business Credit were pretty consistent,” says Google VP Treasurer Brent Callinicos. ” AdWords Business Credit helps businesses pay for their advertising campaigns, keeps closer track of their spending, and most of all, frees up some ‘extra credit’ so they can invest in their businesses even further.”

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Running A Google AdWords Campaign? There’s A Credit Card For That

Google is inviting AdWords customers in the U.S. to use a credit card specifically for charging their campaigns.

The credit card, issued by Comenity Capital Bank, is designed to help Google’s small-business clients keep their campaign charges separate from their other expenses. A pilot of 1,400 businesses launched in the U.S. last year, and the program is already in full swing in the U.K.

Because cardholders can only charge AdWords campaigns to the cards, they’re eligible for more generous limits. This is especially important for seasonal businesses (like humane bat removing companies, Google suggests) with cash-flow problems. As the budget starts to get cut during the downseason, Google’s card might help protect the AdWords line item.

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Google Adwords Auction Insights – Analyze PPC Keyword Competition

Google Adwords added a new filter and reporting feature called “Auction Insights”. As you might expect, the feature provides advertisers with some insight into how their competitors’ ads are performing. Insights is a great new feature, but it’s somewhat limited because while it provides some great advanced impression information about competitors’ ads, it doesn’t tell you much about how those ads perform in terms of conversions or click-throughs. In today’s post we break down the anatomy of the ad auction and discuss the setup of the auction insights filter.

Earlier this year, Google Adwords rolled out a new reporting feature called Auction Insights, which gives advertisers a glimpse into a handful of performance metrics for their competitors’ ads. I say a handful of because, as great as this data is, they aren’t giving away the farm here. It’s a nice tool, but like the new Adwords date comparison feature we discussed recently, I’m left underwhelmed and wanting much more. Before we get into the minutia, I think it would be beneficial for beginners if we briefly touch on the “auction” we’re talking about when we discuss “auction insights”

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Facebook’s Next Money Maker? Its Version Of AdWords In Its New App Center Search

Facebook added a search box to its App Center today, but what it might do next is more interesting. Facebook could soon let developers pay to buy search keyword ads in the App Center search typeahead, similar to the specific name ads in its site-wide search typeahead. And if App Center goes beyond the typeahead and launches a search results page, it could host full-blown AdWords-style search ads.

First the actual news. Previously, there was no way to search in Facebook’s App Center. The best approximation was searching in the site-wide search engine which would pull up app profile pages in App Center as results. Today Facebook added an internal search typeahead to App Center that lets you search for apps by name or by keyword like “fitness”, or “cars”. There’s no results page, though, just a drop-down of options.

That sets the stage for ads within App Center. This prediction falls right in line with Facebook’s strategy to become the leading source of app discovery outside of the official Apple App Store and Google Play marketplace — where no ads appear. It believes that with social recommendations and quality ratings based on how often people actually use an app, it can help us find apps better than simple ranked lists based on downloads.

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Contractors Get More Adwords Traffic, Leads With This Tiny Trick

If you are a general contractor (renovations, remodeling) or a home services contractor (plumber, hvac, etc.) AND you use Google Adwords to bring targeted traffic to your website, I’m going to show you a simple way to get more online traffic and leads to your website.

An Important Way For Contractors To Approach Their Google Adwords Campaign

If you are running your own Google pay-per-click campaign, there are all sorts of tricks that we professional Adwords experts use to get more leads for less money for our clients.

One is continuous A/B split testing of your ads.  In a minute I will show you a great example of how best to do that and how it will benefit you. But first, I want you to think of your ads as one of your sales people.  The first sale you have to make in Adwords is to convince the internet searcher to come to your website instead of your competition.

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Google Adwords Consultant

Adwords for Web Technology Businesses

In this article, I will discuss Adwords strategies for web based service businesses, think web developers, graphic designers, programmers, web hosts and other web technology companies.

A lot of the strategies for local businesses apply here, particularly if you’re a graphic design/print firm with a retail outlet where clients would prefer to see you face to face. So if that’s true for you, read the local business post here

Avoid bidding for the obvious “short tails”

Adwords works in an auction style system. Ads with high relevancy (read quality score) and a high max bid will go at the top of the pile. Within each market there are always major advertisers with deep pockets who will bid up the ad costs so they get the top spots. Case in point in Google USA if you search for “web hosting”, you will inevitably find a Godaddy,com result offering web hosting for incredibly cheap, something like $1.99 a month. The Adwords bid costs around $17 a click (starting).

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5 Quick Fixes To AdWords Default Campaign Options

There are a lot of levers to pull in PPC, and it can be confusing to prioritize them. One very good and often-overlooked area to focus on is the campaign settings tab in the Google AdWords interface. As you know, there are default settings in Google, and they can be calibrated too broadly or too narrowly, depending on the default setting.

In my opinion, the campaign setting changes are some of the lowest hanging fruit in AdWords accounts and can provide tremendous lift in PPC accounts. Quick and easy changes here can mean big bang for your PPC bucks.

By paying attention to this tab, and making the appropriate changes, advertisers can see the following benefits:

1-Increased account ROI
2-Increased control in specific areas in PPC accounts
3-The ability to finely tune PPC accounts

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Google AdWords: Profit from Pay Per Click – Part 2 (Setting up an Account)

Welcome to Part 2 of the Google AdWords Series.  Profit from Pay Per Click – Part 1, reviewed information about what Google AdWords is and how it can be a great tool for businesses of all sizes to drive traffic, generate sales, and acquire customers.  Part 2 covers the first step in the process; how to set up an account.  Not the most exciting topic, but a necessary one. Afterwards we’ll move on to more interesting aspects of how to create effective campaigns and understanding how Pay Per Click (PPC) can be an effective internet marketing tool.

One of the things that I’ve found very confusing are the differing sets of directions there are associated with setting up an AdWords account.  I’ve tried to sort through the various options and boil it down to the basic task of setting up and verifying the account without diving into the particulars of setting up campaigns.

As we walk through the process, keep in mind that Google changes the layout of pages from time to time so don’t get frustrated if the screen shot in the post doesn’t look exactly like what you see, the steps will be the same even if the button is in a slightly different location.

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How to Have Effective AdWords Management?

Google AdWords is one of the most popular online advertising methods. It is a PPC advertising method. By performing a good AdWords campaign, you can achieve a wonderful business success.  However, the popularity of this advertising method and the superiority of AdWords service do not guarantee the success of the campaign. Therefore, effective AdWords Management is a vital process that should be carried out by any business organization to gain the benefits of this advertising method. There are many factors that affect on the success of any AdWords campaign. Here are some factors you need to focus to have a better ad campaign.

Choosing a proper set of keywords

The success of any PPC campaign largely depends on the success of keyword selections. Selecting keywords randomly will not give any benefits. Therefore, never try to select keywords by guessing them.  Use following tips to select a good set of keywords.

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Merging Google Analytics and Adwords Data is Essential

When it comes to Internet advertising, the more data the better.

In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts. If you haven’t done that yet then you should – it has been a virtual blessing for those seeking ways to improve their campaigns and achieve an ever more elusive return on advertising spend.

Advertisers that set up their Adwords account to import Google Analytics data now have access to metrics including bounce rate, pages per visit and average visit duration. Why are these metrics important to a paid search advertiser? Two reasons: one, they are determining forces in quality score (which influences how much advertisers pay and where they are positioned on the sponsored SERPs), and two, they serve as foolproof indicators of how well advertisers are engaging users arriving to their sites from paid search ads.

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